- Strategic Marketing Plans and Consulting
- Website Consulting and Design
- Blogging Services
You know you have to blog but you have no idea where to start or how to get it done. We understand, and we are here to help! With our team of creative content specialists, we can help start and enhance your blogging efforts. The benefits of having a blog are: Increased traffic to your corporate website. Educational and informative content about your products are services accessable to your audiences. Enhanced search engine optimization for your website. Factors include consistent keywords and updates added to your website, more pages per visit from visitors, and more time spent on your website by visitors. Watch Tom and Lou explain why you need a blog now! The blogging solutions we offer are: Strategy Consultation Campaign Consultation Content Calendar Development Blog Integration for Websites Training Customized Blogs Attract leads now! Related Blog Posts: The Immeasurable Benefits Of A Blog 5 Guiding Principles for Creating Great Content
- Email Marketing
Are you stumped on how to use email marketing! The possibilities are endless, and we’ll help you every step of the way. From discussing your goals, design concepts, messaging, execution, and measurement, your email marketing efforts will become perfection! Great for: eNewsletters Product Launches & Promotions Contests & Giveaways Event Announcements Your email marketing efforts can feature: Automated Triggered Emails Follow Up Emails Photo and Video Integration Surveys with Weighted Questions Online Forms and Landing Pages Digital Asset Downloads (eBooks, White Papers) Contact List Management Custom Designs and Layouts Take advantage of extensive measurement and reporting tools for each of your campaigns, such as: Open Rates Clicked Links Subject Title Success Rates Build leads with email! How Email Can to Promote Your Facebook Page A Customer Email Campaign Success Story
- Social Media Marketing
- For Associations
- Strategic Marketing Plans and Consulting
- Our Work
Posts Tagged ‘YouTube’
Recently, there was an announcement on the YouTube blog about a big achievement.
People now upload 72+ hours of video every minute to YouTube!
To commemorate that announcement and its seventh birthday, they also put together a video that highlights its remarkable growth. If you have a moment, I think you’d enjoy it:
Of course, I’m only sharing that news because I think it can help you grow your business. How so?
Well, here are three ways that you could use YouTube to attract attention to your printing business today:
Demonstrate the Services That You Can Offer
In order to catch the attention of and leave an impression on marketers, printers certainly need to do more just list the equipment that they have and the services that they provide. In today’s world, many marketers need to be able to visualize specific solutions that the printer’s hardware and services can bring to them.
Video can be a great way to bring a printer’s solutions to life.
I recently saw an example of this from the folks at Mojave Copy and Printing in California.
In order to sell their service of providing very well-designed Window Signs that can be made interactive with QR Codes, they posted a video of an installation.
By posting this video, they’ve not only made it possible to demonstrate their services online, but they’re also giving their consumer a tool to demo why they’d want to invest money in an interactive window sign for their company. For example, the marketer could easily show that video to his or her’s management team in order to justify the expense and potential benefits.
Humanize Your Brand with Videos Featuring Employees
Video can be very beneficial in the fact that it helps to put a face to your company’s name. It also can demonstrate your personality.
In year’s past, this may not have always been necessary. Perhaps a lot of your printing business came through face-to-face interactions. Today, that percentage has certainly changed a bit. If someone is ordering print from you through your online storefront, they may never actually get to know the human-side to your business. In order to generate loyalty and repeat business, it’s important to find ways to reach those folks.
The folks behind Rescigno’s Marketing Connections do a great job of this. Now, I have had the privilege of working with them in the past in the vendor/customer relationship. But trust me on this, they are rock stars! I’d say that even if we had never worked together.
In this video, they featured the two owners of the business, Ron and Sue.
In just over 3 minutes, they accomplished a number of great things. They provided helpful tips to their customers & prospects about direct mail, they exposed one of the services that they can offer (variable data printing), and they also helped to demonstrate their great personalities and spirit to their target audience.
Provide Thought-Leadership on Relevant Topics
Video can also be a great way to educate your customers and prospects, and to position yourself as a thought leader.
In fact, it can help your company to get found! Since Google owns YouTube, you certainly shouldn’t be surprised when you see videos from that channel appear on Page 1 of many Google searches.
One subject that is certainly very hot in the marketing world is QR Codes.
To capitalize on that, Jasper Casey of Casey Connect has launched a video series called “QR Codes Studs and Duds”.
Throughout the videos, he provides examples and best practices for marketers that want to make their printed materials interactive and reach the mobile audience.
When marketers have questions about have to do that effectively, these videos should certainly help to increase the chances that people will turn to Jasper and Casey Connect for answers.
I hope that you find these tips helpful!
Have you used YouTube in a different way to promote your print business? If so, I’d love to know! Please feel free to share it with me in the Comments section.