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Posts Tagged ‘print industry’
Well, one of the biggest print industry events of the year has just come to a close.
However, it’s also important to reflect on some of the big shifts and changes that were apparent at this show.
In the video, John discusses items such as:
- The “buzz” on the show floor
- What Graph Expo will look like in the future
- How important marketing is to the print industry
- Growth opportunities for print service providers
- And more!
P.S. For information on how you can succeed as the print industry continues to change, please take a look at John Foley, Jr.’s book, Business Transformation: A New Path to Profit for the Printing Industry.
The Owners Conference is a fantastic opportunity for owners and general managers of quick, small commercial or digital printing firms. Attendees will leave with an understanding of how change is affecting their industry and what needs to be done for the future.
Grow Socially and interlinkONE will be well represented throughout the conference.
Supplier Showcase Reception
Friday, October 5. 5:00 – 7:30 pm
Join your peers at a networking reception sponsored by leading suppliers to the quick and small commercial printing industry. This will be your opportunity to meet (or renew acquaintances) with current industry suppliers, as wel as share your plans for profitable growth with your fellow printers.
Panel Discussion: Finding Success in Online Marketing: Social Media, SEO and More!
Saturday, October 6. 11:00 am – 12:00 pm
John Foley, Jr., Moderator
John Foley, Jr., CEO of interlinkONE and Grow Socially, will moderate a panel discussion on the challenges that service providers face as they seek to achieve business results with online marketing strategies. Panelists will cover strategic guidelines, tips, technologies, and tools that can improve printers’ social media presence, SEO, and website efforts.
Saturday, October 6. 1:45 – 3:15 pm
Listen to real-life applications of the latest technology, ideas for new profit centers, and tips from our supplier partners and their customers.
NAPL is a not-for-profit business management association representing companies in the $80+ billion commercial printing and graphic communications industry in North America. NAPL’s comprehensive slate of business-building solutions provides company leaders with the management tools they need to make informed business decisions in an ever-changing market environment. For more information, visit www.napl.org or call (800) 642-6275.
Printing Survivor 2012, which is put on by Graphic Arts Magazine, will take place on Thursday, September 20, 2012.
This town-hall style event is designed to help printers get together, share their thoughts with each other, and gain valuable insight from industry leaders.
Or, as the official website of the event states: “Attendees will get practical, workable, no BS strategies from industry leaders who have not only weathered the economic storm, but are prospering.”
What John Will Discuss in his Presentation
John will be delivering a presentation entitled “Finding Success in a Multi-Channel World”.
During this presentation, John will provide an overview of how the world of marketing and communications is changing. But more importantly, he will provide strategies and revenue opportunities that printers can follow to grow their business in a multi-channel world.
John will discuss how printers can find success in areas such as:
- Online Marketing
- One-to-One Marketing
- Email Marketing
- Social Media
- Mobile and Interactive Print (including QR Codes and mobile websites)
- And more!
All attendees will leave John’s presentation with actionable insight and ideas that they can use to grow their business.
In addition to John, there are a number of other great speakers that attendees will be able to learn from.
This includes Joe Truncale of NAPL, Peter Muir of Bizucate, and Jay Mandarino of C.J. Graphics.
The Printing Survivor 2012 event will be held at the Paradise Convention Centre in Concord, ON.
For more information and to register, visit the official Printing Survivor 2012 event here >>
As I said in last week’s post, I’ll be posting on a weekly basis about different ways Label printers can grow their business with online marketing. In this week’s post, I want to talk about sharing your story.
Label Printers and History
Earlier this week I had a great discussion with one of my clients. During the discussion we talked about the “story” of his company and immediately I could tell from his enthusiasm and passion while he spoke that he really enjoyed telling that story (and it was great listening to it as well!). It quickly made me think about all of the label printing companies that I’ve been involved with throughout my career so far and there is definitely a commonality between most of them.
The commonality is that many of those label printers have a rich history behind their brand. In many cases the story is something around the fact that the company started in a one car garage with a single color press, the current owner is a fourth generation label printer, and so on.
Do Customers Care About Your Story?
Now some of you may be saying to yourself “my customers don’t care about the history; they just want the best labels at the best price”. If you’re saying that then you’re really missing out on a huge opportunity and I’ll tell you why.
The rich history of your label company needs to be shared – Sharing the story online is a great place to start with your online marketing strategy. The reason it’s important to share your story is because it helps humanize your brand. If you attended my webinar last week you know humanizing your brand is something I stressed quite a bit. Humanizing your brand is important because it gives your company a human face and feeling as opposed to being viewed as just another company that is trying to sell.
Sharing Your Story to Grow Your Business
So want to know how to share it? There’s several ways to do that:
- Add a History page to your website where you could share the story of your company
- Incorporate a landing page along with the story so visitors can enter their information to request more information
- Share the URL for the story on your social networks — post a quick snippet and link it back to your website.
Those steps will help to increase interest in your company within your targeted audience. It will also drive them back to your website. Once they are at your site and read the story, they could use the landing page to request more information… and that’s what we call an inbound lead!
I hope that you find these marketing ideas helpful as you look for ways to find more prospects and customers.
If you have any questions about how you could perform the steps outlined in this post, please feel free to contact our team!
Also, if you have any ideas about topics that you as a label printer might want to read about here, please let me know in the Comments below.
Are you looking for ways to grow your print business in 2012? If so, you’ll be able to find plenty of ideas and inspiration at the PODi AppForum in Las Vegas.
I am quite happy to announce that I will be one of the speakers there. The topic that I’ll be speaking on is “How to Transform Your Business into a Marketing Services Provider”.
If you do attend, I’d love to see you there! I promise that you will walk away from my session feeling informed, inspired, and entertained!
Below is a description of what the attendees can expect from my session:
An in-depth look at the dramatic changes that have affected the print industry recently along with proven strategies, plans and tactics that print service providers can follow to grow their business despite the decrease in printed materials.
This highly interactive presentation (come prepared to participate!) will examine case studies of companies that have already found ways to adjust their business model, and succeed. You’ll hear commentary and advice from industry leaders who not only offer valuable guidance on what printers must do now, but also how they can prepare for what changes will come in the near future.
Key Takeaways for Attendees:
- Discover various paths that you can take to transform your business into one that successfully offers full marketing services
- Learn how to make the necessary internal and external changes – including resources, messaging, and more
- Take home business strategies, marketing plans, and campaign ideas that will help your business grow!
From October 1st through the 4th, a great group of folks from the printing industry in New England will gather together for PINE’s Print Management Conference.
The event is being held at the Cranwell Resort & Spa and Lenox, Mass.
I’m happy to share the news that our CEO John Foley, Jr. will be one of the speakers at this event. On Monday, October 3rd, John will speak at 10:15 AM on the subject of “The Essential Elements of a Marketing Services Provider (MSP)“.
Here is a description of what John will cover (taken from the official conference brochure):
John Foley, President of Grow Socially, is passionate about the development of a plan and its execution in pursuit of becoming a successful Marketing Services Provider. John will take concepts laid out by other industry pundits over the past few years and walk us through the components of the business plan and marketing strategies needed to successfully transform your business. This will be an interactive session, full of discussion and counterpoints, but one which will deliver sound information needed in today’s difficult marketing world.
Are you planning on attending PINE’s Print Management Conference? If so, we look forward to seeing you there!