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Posts Tagged ‘presentation’
Social media is an outstanding tool for businesses – large and small alike.
However, one thing I see over and over again is the false notion that simply having a social media presence is enough to widen the sales funnel and boost profits overnight.
At this year’s LPIA Innovation Conference, I will be speaking about what you actually need to do in order to grow your business with social media. I am thrilled to be afforded this opportunity because social media for business – your business – is something I truly believe in.
Presentation Preview
During this presentation, which is entitled “Connect, Build, Sustain: Growing Your Business with Social Media“, I will shed light on the importance of understanding how your target audience uses social media.
This includes items such as:
- Knowing what networks they use
- Knowing when they use them
- Knowing how they use them
I will also discuss ways that you can drive traffic from your social networks to your website. This is a key step that many companies miss — but that is an essential step for generating leads and sales!
Social media, search engine optimization, website design, strategic plans and tactics all are necessary cogs in your business machine.
After my presentation, you will be equipped with actionable ideas and practical advice borne from successful case studies.
Are You Ready to Move Forward?
Social media, despite its inherently creative appearance and perception, very much needs a hard and fast plan behind it.
I cannot stress enough the importance of a carefully crafted plan fleshed out to best benefit your company. Your accounts will need to be updated regularly with engaging, educational and inspiring content. A sports car is no good if there is no gas in the tank.
Social media can, and will, work for you.
I hope to see you at my session at this year’s LPIA Innovation Conference to get you started on the path to profit.
I promise that when I’m done, you’ll be equipped with the knowledge and tools to start connecting, building, and sustaining success through online marketing efforts.
My presentation is scheduled for Friday, November 9th at 2:15 PM.
Click here for more information on the event >>
When it comes to social media, many companies primarily focus on the task of creating, finding, and distributing content.
That certainly is an important aspect to one’s online marketing efforts.
However, when it comes to truly unlocking the potential power of social media, it really is only part of the equation.
Social Media as a Listening Tool
One of the other big areas where companies should focus is in using social media as a listening tool.
There is so much data being shared on social networks each day. There are hundreds of millions of Tweets and Facebook posts. There are pictures and videos being posted every second.
By putting forth the effort to mine that data, businesses can uncover key insights and trends.
How can they do that effectively?
Well, I am quite excited to say that I’ll have the chance to speak on that exact topic at the upcoming Integrated Print Forum!
Session and Event Details
The Integrated Print Forum is being put on the folks at the Printing Industries of America (PIA) association.
It will take place on Monday, October 29th and Tuesday, October 30th.
The session that I’ll be speaking on is titled “Tracking Tools for Super Sleuths: Managing Your Social Engagement.”
My session will occur on Monday the 29th from 2:00-2:50 p.m.
During this session, I will share a variety of strategies and tools that you can use to effectively incorporate a social media listening strategy.
I will cover items such as:
- A list of the listening tools that are available for social media
- What kind of investment is needed in social media, from beginner to advanced users
- Tools and strategies for discovering and connecting with one’s audience
I look forward to discussing those items and more at this event!
One Final Thought
Now, the big question is this — Will I see YOU at the Integrated Print Forum?
I hope so!
In the meantime, make sure to listen to (and engage with!) the social media chatter about #IPF2012!
In mere hours, some of the great folks here at interlinkONE and Grow Socially will be boarding planes and taking off towards Chicago, IL, the site of GRAPH EXPO 2012.
We have plenty of reasons for excitement about our impending trip, and we wanted to share four of them with you.
1. A New Offering
Grow Socially is thrilled to announce the release of the “Jump Start Online Marketing Tool Kit.” You name it, we can do it. Website hosting, design, analytics installation, SEO optimization, blog posts, E-Newsletter template creation and execution, social media channel branding, and much, much more.
2. The Windy City
Who doesn’t love Chicago? We’ll be at McCormick Place South for four days showcasing our services. And while we are thoroughly convinced Boston is the best city in the good ole’ U. S. of A, Chicago isn’t too hard on the eyes either.
3. The People
Connecting with old friends and meeting new professionals is one of our favorite parts of GRAPH. Stop by our booths and say hello, we would love to catch up!
4. Our Presentations
Our team will be out in full force at the Marketing Pavilion Theater, including CEO John Foley, Jr. and CMO Jason Pinto. Learn a little bit more about what they will be talking about.
Connect with us on Twitter to hear our tales from the show floor!
In just a few days, a number of our employees will be headed to Chicago for back-to-back conferences: NAPL’s Owners Conference and Graph Expo.
We will all be busy — but perhaps no one will be busier than our CEO John Foley, Jr.! He is scheduled to a deliver a number of presentations while he’s there.
One of the events that John will be speaking at is the Global Channel Partners Summit. The Summit is being held at Graph Expo.
John recently recorded a quick video discussing this special event:
Here are the details of John’s presentation:
- Date: October 8th, 2012
- Time: 4:00 PM
- Title: How Social Media Works in Channel Sales
- Description: John will provide strategies and tactics that attendees can implement to incorporate social media into their sales process. John will discuss finding and connecting with prospects online, providing relevant content, and generating leads & sales.
We hope to see you in Chicago!
Click here for more information on this event >>
Graph Expo 2012 is just around the corner! In addition to exhibiting at Booth #’s 1071 and 1072 in the Marketing Pavilion, we also have the privilege of delivering a number of speaking engagements at the show.
We’d love to see you there! We promise that we’ll be sharing a lot of valuable information.
Below is a list of the speaking engagements that are currently scheduled.
Event: Executive Outlook
Date: Saturday, October 6th
Time: 4:45 PM to 5:30 PM
Title: Integrating Social Media into your Marketing Mix
Presenter: John Foley, Jr.
More information >>
Event: Educational Seminar
Date: Monday, October 8th
Time: 10:30 AM to 12:00 PM
Title: Mastering the Triad: Social Media, SEO, and Your Website
Presenter: John Foley, Jr.
More information >>
Event: Marketing Pavilion Theater
Date: Monday, October 8th
Time: 2:00 PM to 2:30 PM
Title: Social Media for the Printing Industry: Strategies, Tactics, and Tips to Help You Grow
Presenter: John Foley, Jr.
More Information >>
Event: Global Channel Partners Summit
Date: Monday, October 8th
Time: 4:00 PM to 5:00 PM
Title: How Social Media Works in Channel Sales
Presenter: John Foley, Jr.
More Information >>
Event: Canon Booth Presentation
Date: Tuesday, October 9th
Time: 10:30 AM to 11:30 AM
Title: Content anywhere, Implementing a Cross Media Strategy
Presenter: John Foley, Jr.
More Information Coming Soon >>
Event: Marketing Pavilion Theater
Date: Tuesday, October 9th
Time: 1:00 PM to 1:30 PM
Title: 5 Ways to Generate More Leads from your Website
Presenter: Jason Pinto
More Information >>
Event: Educational Seminar
Date: Tuesday, October 9th
Time: 2:00 PM to 3:30 PM
Title: The Cloud and Mobile Demystified: Good For YOUR Business
Presenter: John Foley, Jr.
More Information >>
If you have any questions about these events, or anything else regarding Graph Expo, please contact our team today!
I am quite excited to share the news that our CEO John Foley, Jr. will be attending and speaking at Printlandia!
What is Printlandia? Well, it’s actually the name of this year’s PPI Regional Conference.
This conference is being held from September 14th through the 16th at the Embassy Suites in Downtown Portland, Oregon.
It is being promoted as a “a weekend of networking, education, inspiration & epic events around the future of print communications”… and after looking at the schedule and agenda, I absolutely agree that this conference will deliver on those fronts!
Here are the details of the presentations that John will be delivering:
Title: How Inbound Marketing Can Work For You
Description: No matter what your business objectives may be — whether it’s to attract new prospects, increase customer loyalty, generate more awareness and demand, etc. – inbound marketing tactics can help you to achieve your goals. During this presentation, John will provide actionable insight and ideas to help you effectively build, manage, execute, and measure, inbound marketing initiatives. John will share best practices for improving your website design and your social media and SEO efforts.
Title: Make Money from Mobile
Description: Mobile technology is changing the way that people communicate and consume information. Devices such as smartphones and tablets are having a dramatic effect on everything from marketing, to sales, to customer support, to fulfillment, and more. However, there are plenty of opportunities for print, mail, and fulfillment services providers to grow their business by incorporating mobile technology. During this presentation, John will share actionable solutions, case studies, and provide plenty of inspiration. John will discuss items such as QR Codes, Augmented Reality, Near Field Communication, mobile commerce, and more!
Will We See You There?
John is quite excited to be able to play a role in this event!
There are a number of other great speaker on the agenda, including Peter Muir, Joe Marin, and Gerry Michael.
We hope to see you at Printlandia!
Click here for more information on this event >>
There is no doubt that content is critical to growing your business.
Over the past few years, many companies have taken steps that help them produce compelling content for the web that is designed to increase awareness of their brand and to ultimately generate leads and sales.
But there is a major force that is having a dramatic effort on those initiatives. That disruptive force is mobile.
How Mobile Impacts Your Content
Mobile devices such as smartphones and tablets are changing the way that people find and consume content.
They are also changing the way that people follow the calls-to-action that marketers often include in their content.
For example, registration forms with 7 qualifying questions and 6 required fields for contact information just do not translate well on a smartphone.
What can companies do about the mobile effect?
Solutions to Reach the Mobile Audience
Well, I’m quite excited to share the news that I’ll be discussing this topic in detail at Content Marketing World this week.
On Thursday, September 6th, I will be delivering a presentation entitled “Mobile and Tablet Content Distribution.”
I will cover items such as:
- How to develop a strategy to reach your mobile audience
- Options for building mobile websites, landing pages, blogs, and more
- Best practices for integrating mobile with other distribution channels, such as print and email
- Considerations regarding building a mobile App vs. a mobile website
- And more!
If you are looking for ways to ensure that your content has an impact on the growing mobile audience, I promise that you will benefit from this session!
I hope to see you there!
P.S. If you are attending Content Marketing World, I’d love to meet up with you! Connect with me on Twitter at @JohnFoleyJr!
With Graph Expo just several weeks away, there is a lot of excitement brewing at the interlinkONE and Grow Socially office at 21 Concord Street.
We will be exhibiting in the Marketing Pavilion at Booths 1071 and 1072. We’d love to see you there!
But one of the biggest items that we’d like to share with you today involves this news — our CEO John Foley, Jr. will be delivering TWO of the educational Graph Expo seminars!
We wanted to share this news with you as quickly as possible because registration is required for these events.
Also, for a limited time, you can use the Discount Code “SAVE50″ to receive $50 off your total registration.
Here are the details of the two seminars that John will be presenting:
Mastering the Triad: Social Media, SEO & Your Website
Date: Monday, October 8th
Time: 10:30 am – 12:00 pm
You Will Learn:
- Why SEO is critical to your company’s success
- How to identify which keywords and types of content drive the best website traffic
- Steps for creating an effective social media strategy
- Ways to determine which social networks you should be on today
- How to turn your website into a lead-generating machine
The Cloud and Mobile Demystified: Good For YOUR Business?
Date: Tuesday, October 9th
Time: 2:00 pm – 3:30 pm
You Will Learn:
- Everything you need to know about cloud-computing – the Pros and Cons
- How to identify if your daily business activities could be improved by using the Cloud
- The tools that you need to effectively incorporate mobile into your business
- Ways to use mobile to generate leads and provide customer service
This year’s Graph Expo promises to be one of the busiest and best events of the year. We look forward to seeing you there!
If you have any questions about these events, our Booth plans, or if you’d like to make an appointment to meet with our team at Graph Expo, please just let us know.
I am quite excited to share the news that our CEO John Foley, Jr. will be speaking at the Printing Survivor event for the 2nd year in a row!
Printing Survivor 2012, which is put on by Graphic Arts Magazine, will take place on Thursday, September 20, 2012.
This town-hall style event is designed to help printers get together, share their thoughts with each other, and gain valuable insight from industry leaders.
Or, as the official website of the event states: “Attendees will get practical, workable, no BS strategies from industry leaders who have not only weathered the economic storm, but are prospering.”
What John Will Discuss in his Presentation
John will be delivering a presentation entitled “Finding Success in a Multi-Channel World”.
During this presentation, John will provide an overview of how the world of marketing and communications is changing. But more importantly, he will provide strategies and revenue opportunities that printers can follow to grow their business in a multi-channel world.
John will discuss how printers can find success in areas such as:
- Online Marketing
- One-to-One Marketing
- Email Marketing
- Social Media
- Mobile and Interactive Print (including QR Codes and mobile websites)
- And more!
All attendees will leave John’s presentation with actionable insight and ideas that they can use to grow their business.
Additional Details
In addition to John, there are a number of other great speakers that attendees will be able to learn from.
This includes Joe Truncale of NAPL, Peter Muir of Bizucate, and Jay Mandarino of C.J. Graphics.
The Printing Survivor 2012 event will be held at the Paradise Convention Centre in Concord, ON.
For more information and to register, visit the official Printing Survivor 2012 event here >>
Are you enjoying your summer?
I hope so! It’s sure been busy here at work at Grow Socially and interlinkONE, but I’ve also had the chance to enjoy some beautiful weather.
However, things are about to get even busier over the next two months with events.
One of the events that we’ll be participating in is the NAQP/NAPL Owners Conference in Chicago.
Dean D’Ambrosi, VP of NAPL Member Relations, recently recorded the video below regarding this event.
If you are on the fence as to whether you should attend or not, Dean does a great job of sharing some compelling reasons in a just a few minutes!
I hope to see you there!
Click here for more information on the NAQP/NAPL Owners Conference >>
P.S. Do you need one more reason to attend after watching the video? Here’s one — I’ll be speaking! I’m quite excited to have the chance to moderate a panel that is entitled “Finding Success in Online Marketing: Social Media, SEO, and More!”
Contact Us For An Audit
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