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Posts Tagged ‘JohnFoleyJr’
Social media is an outstanding tool for businesses – large and small alike.
However, one thing I see over and over again is the false notion that simply having a social media presence is enough to widen the sales funnel and boost profits overnight.
At this year’s LPIA Innovation Conference, I will be speaking about what you actually need to do in order to grow your business with social media. I am thrilled to be afforded this opportunity because social media for business – your business – is something I truly believe in.
Presentation Preview
During this presentation, which is entitled “Connect, Build, Sustain: Growing Your Business with Social Media“, I will shed light on the importance of understanding how your target audience uses social media.
This includes items such as:
- Knowing what networks they use
- Knowing when they use them
- Knowing how they use them
I will also discuss ways that you can drive traffic from your social networks to your website. This is a key step that many companies miss — but that is an essential step for generating leads and sales!
Social media, search engine optimization, website design, strategic plans and tactics all are necessary cogs in your business machine.
After my presentation, you will be equipped with actionable ideas and practical advice borne from successful case studies.
Are You Ready to Move Forward?
Social media, despite its inherently creative appearance and perception, very much needs a hard and fast plan behind it.
I cannot stress enough the importance of a carefully crafted plan fleshed out to best benefit your company. Your accounts will need to be updated regularly with engaging, educational and inspiring content. A sports car is no good if there is no gas in the tank.
Social media can, and will, work for you.
I hope to see you at my session at this year’s LPIA Innovation Conference to get you started on the path to profit.
I promise that when I’m done, you’ll be equipped with the knowledge and tools to start connecting, building, and sustaining success through online marketing efforts.
My presentation is scheduled for Friday, November 9th at 2:15 PM.
Click here for more information on the event >>
When it comes to social media, many companies primarily focus on the task of creating, finding, and distributing content.
That certainly is an important aspect to one’s online marketing efforts.
However, when it comes to truly unlocking the potential power of social media, it really is only part of the equation.
Social Media as a Listening Tool
One of the other big areas where companies should focus is in using social media as a listening tool.
There is so much data being shared on social networks each day. There are hundreds of millions of Tweets and Facebook posts. There are pictures and videos being posted every second.
By putting forth the effort to mine that data, businesses can uncover key insights and trends.
How can they do that effectively?
Well, I am quite excited to say that I’ll have the chance to speak on that exact topic at the upcoming Integrated Print Forum!
Session and Event Details
The Integrated Print Forum is being put on the folks at the Printing Industries of America (PIA) association.
It will take place on Monday, October 29th and Tuesday, October 30th.
The session that I’ll be speaking on is titled “Tracking Tools for Super Sleuths: Managing Your Social Engagement.”
My session will occur on Monday the 29th from 2:00-2:50 p.m.
During this session, I will share a variety of strategies and tools that you can use to effectively incorporate a social media listening strategy.
I will cover items such as:
- A list of the listening tools that are available for social media
- What kind of investment is needed in social media, from beginner to advanced users
- Tools and strategies for discovering and connecting with one’s audience
I look forward to discussing those items and more at this event!
One Final Thought
Now, the big question is this — Will I see YOU at the Integrated Print Forum?
I hope so!
In the meantime, make sure to listen to (and engage with!) the social media chatter about #IPF2012!
I am quite excited to share the news that our CEO John Foley, Jr. will be attending and speaking at Printlandia!
What is Printlandia? Well, it’s actually the name of this year’s PPI Regional Conference.
This conference is being held from September 14th through the 16th at the Embassy Suites in Downtown Portland, Oregon.
It is being promoted as a “a weekend of networking, education, inspiration & epic events around the future of print communications”… and after looking at the schedule and agenda, I absolutely agree that this conference will deliver on those fronts!
Here are the details of the presentations that John will be delivering:
Title: How Inbound Marketing Can Work For You
Description: No matter what your business objectives may be — whether it’s to attract new prospects, increase customer loyalty, generate more awareness and demand, etc. – inbound marketing tactics can help you to achieve your goals. During this presentation, John will provide actionable insight and ideas to help you effectively build, manage, execute, and measure, inbound marketing initiatives. John will share best practices for improving your website design and your social media and SEO efforts.
Title: Make Money from Mobile
Description: Mobile technology is changing the way that people communicate and consume information. Devices such as smartphones and tablets are having a dramatic effect on everything from marketing, to sales, to customer support, to fulfillment, and more. However, there are plenty of opportunities for print, mail, and fulfillment services providers to grow their business by incorporating mobile technology. During this presentation, John will share actionable solutions, case studies, and provide plenty of inspiration. John will discuss items such as QR Codes, Augmented Reality, Near Field Communication, mobile commerce, and more!
Will We See You There?
John is quite excited to be able to play a role in this event!
There are a number of other great speaker on the agenda, including Peter Muir, Joe Marin, and Gerry Michael.
We hope to see you at Printlandia!
Click here for more information on this event >>
With Graph Expo just several weeks away, there is a lot of excitement brewing at the interlinkONE and Grow Socially office at 21 Concord Street.
We will be exhibiting in the Marketing Pavilion at Booths 1071 and 1072. We’d love to see you there!
But one of the biggest items that we’d like to share with you today involves this news — our CEO John Foley, Jr. will be delivering TWO of the educational Graph Expo seminars!
We wanted to share this news with you as quickly as possible because registration is required for these events.
Also, for a limited time, you can use the Discount Code “SAVE50″ to receive $50 off your total registration.
Here are the details of the two seminars that John will be presenting:
Mastering the Triad: Social Media, SEO & Your Website
Date: Monday, October 8th
Time: 10:30 am – 12:00 pm
You Will Learn:
- Why SEO is critical to your company’s success
- How to identify which keywords and types of content drive the best website traffic
- Steps for creating an effective social media strategy
- Ways to determine which social networks you should be on today
- How to turn your website into a lead-generating machine
The Cloud and Mobile Demystified: Good For YOUR Business?
Date: Tuesday, October 9th
Time: 2:00 pm – 3:30 pm
You Will Learn:
- Everything you need to know about cloud-computing – the Pros and Cons
- How to identify if your daily business activities could be improved by using the Cloud
- The tools that you need to effectively incorporate mobile into your business
- Ways to use mobile to generate leads and provide customer service
This year’s Graph Expo promises to be one of the busiest and best events of the year. We look forward to seeing you there!
If you have any questions about these events, our Booth plans, or if you’d like to make an appointment to meet with our team at Graph Expo, please just let us know.
I am quite excited to share the news that our CEO John Foley, Jr. will be speaking at the Printing Survivor event for the 2nd year in a row!
Printing Survivor 2012, which is put on by Graphic Arts Magazine, will take place on Thursday, September 20, 2012.
This town-hall style event is designed to help printers get together, share their thoughts with each other, and gain valuable insight from industry leaders.
Or, as the official website of the event states: “Attendees will get practical, workable, no BS strategies from industry leaders who have not only weathered the economic storm, but are prospering.”
What John Will Discuss in his Presentation
John will be delivering a presentation entitled “Finding Success in a Multi-Channel World”.
During this presentation, John will provide an overview of how the world of marketing and communications is changing. But more importantly, he will provide strategies and revenue opportunities that printers can follow to grow their business in a multi-channel world.
John will discuss how printers can find success in areas such as:
- Online Marketing
- One-to-One Marketing
- Email Marketing
- Social Media
- Mobile and Interactive Print (including QR Codes and mobile websites)
- And more!
All attendees will leave John’s presentation with actionable insight and ideas that they can use to grow their business.
Additional Details
In addition to John, there are a number of other great speakers that attendees will be able to learn from.
This includes Joe Truncale of NAPL, Peter Muir of Bizucate, and Jay Mandarino of C.J. Graphics.
The Printing Survivor 2012 event will be held at the Paradise Convention Centre in Concord, ON.
For more information and to register, visit the official Printing Survivor 2012 event here >>
I love marketing.
I’ve had a passion for it for as long as I can remember. I had a passion for marketing when I was running a cleaning business while I was in school (many years ago!), and I have it today as CEO of interlinkONE and Grow Socially.
And while I also truly believe that marketing can be a lot of fun, I also know how critical it can be for your business.
As marketers, we face more pressure than ever before to drive qualified leads to our sales team, and to prove the value of each and every action that we do.
Those are just two of the reasons why I am so excited to be able to speak about how YOU can benefit from Inbound Marketing.
Learn about Inbound Marketing at the Bridge Conference
On August 8th, at the 2012 Bridge Conference, I will be delivering the presentation “How Inbound Marketing Can Work for You”.
No matter what your business objectives may be — whether it’s to attract new prospects, increase customer loyalty, generate more awareness and demand, etc. –inbound marketing tactics can help you to achieve your goals.
During my presentation at the Bridge Conference, I will provide actionable insight and ideas to help you effectively build, manage, execute, and measure, inbound marketing initiatives.
Some of the items that we will cover include:
- Developing an inbound marketing strategy that will be tailored to your business needs
- Using social media to effectively reach more prospects and customers
- Converting your website into a lead-generation machine
- Taking steps to humanize your brand and promote your cause and/or benefits
- Creating content that can be used for each step of the buying cycle — from generating an inquiry to converting a lead into a sale
- Measuring the impact of your inbound and outbound marketing tactics
- And more!
At the Bridge Conference, I will share stories and case studies that cover how other companies have successfully implemented inbound marketing tactics that are working for them right now.
I promise that you will leave this presentation feeling passionate, energized, and equipped to succeed with inbound marketing!
I hope to see you in D.C. on August 8th!
Learn more about the Bridge Conference today >>
I love social media. I love using it for personal and professional reasons.
On a daily basis, certainly enjoy seeing how it is helping our business! I see the traffic that it drives to our websites, I see the ways that it enables us to engage with customers and prospects, and I see the leads that it generates for our sales team.
However, I have a question for you. It’s in the video below!
If social media is not helping you to generate leads and achieve other business objectives, then I’d like to encourage you to join me on the NAPL/NPES Executive Briefings Road Show!
I, along with a few other speakers, will be traveling to 4 cities on 4 different dates to provide printers with strategies, tools, and tips that can help them to succeed!
Register today for the Executive Briefing that’s closest to you!
Learn more at either the NAPL or NPES websites today.
Our CEO John Foley, Jr. will be speaking at the 2012 PostNet Thrive Conference on April 19th, 2012.
John will provide an overview of the changing media landscape, and provide ways for printers to still grow their business.
He also took a moment to film this video about his presentation:
We are absolutely thrilled that our company will have role in this event. The folks at PostNet have been taking some great steps to help ensure their franchisees can succeed now and into the future.
John’s presentation continue that pattern. It will contain strategies, plans, and tactics to help printers find even more ways to thrive in this changing world of marketing and communications.
If you will at the conference, make sure to say Hi to John.
If not, you can follow along via the #MileHiThrive hashtag on Twitter!
Are you looking for practical advice on how social media can help your company to grow its business?
If so, you’ll want to try and catch our CEO John Foley, Jr. on the NAPL/NPES Executive Briefings tour!
What John Will Be Speaking About
During these events, John will speaking on the subject of “How Social Media Marketing Drives Business Results“.
John’s presentation will feature a number of case studies of companies that have found ways to use social networks to achieve business objectives.
Attendees will certainly receive plenty of inspiration and knowledge from John, including:
- Learn about the latest social networking tools’ features and solutions available to discern how they can help your company succeed,
- Discover which social networks will best meet your needs,
- Identify what types of content you should be posting, and
- Determine how to measure the success of it all!
Details About These Events
These Executive Briefings are scheduled to take place on 3 different dates this Spring at different locations across the United States.
- May 23, 2012
NAPL Headquarters
One Meadowlands Plaza
Teleconference Center
East Rutherford, N.J. - June 11, 2012 (Note: Dena Woerner, VP of Grow Socially, will be delivering the presentation on John’s behalf this day)
Chicago Marriott O’Hare
6155 North River Road
Rosemont, Ill. - June 12, 2012
Crowne Plaza Dayton
33 East Fifth Street
Dayton, Ohio
In addition to John’s presentation, attendees will also have the chance to listen to these great sessions:
- “Emotional Intelligence: What Every Business Leader Must Learn, and Why It’s Critical for Your Orgainzation’s Success,” with Carl Henry, Principal, Carl Henry Associates.
- “Emerging Print Technologies,” presented by John Jay Jacobs, Visiting Lecturer, Department of Graphic Communications, Clemson University.
- “The Leadership Edge: How Top Industry Leaders Get There–And Stay There,” with Joseph P. Truncale, Ph.D., President & Chief Executive Officer, NAPL
Want to Learn More?
We hope to see you at one of these events! I know that all attendees of the NAPL/NPES Executive Briefings will walk away equipped with ideas and solutions that will help grow their business.
Click here to learn more about these events today >>
It’s that time of year again!
Voting is now open for the 2011 B2B Twitterer of the Year Awards! Last year, our CEO John Foley, Jr. was runner up in the B2B Boss Tweet Personality category.
This year, we hope to make him #1!
The only way we can do that though is with your help.
How Do I Vote?
If you’re a fan of John and his Twitter activity, it will only take 30 seconds to cast your vote. Here’s how:
- Visit www.B2BTOTY.com — you can cast your vote right from the home page
- All you need to do in the entry text box is fill in his Twitter Username – JohnFoleyJr, choose the B2B Boss Tweet Personality Category, and explain why you’re voting for him in 3-5 words.
We would greatly appreciate your support! Thank you for considering John when you cast your vote!
Contact Us For An Audit
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May 15, 2013
