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Posts Tagged ‘iPhone’
Today, Twitter officially announced Vine, an app which provides users with a new way to share video directly through tweets. The Vine app is separate from Twitter, which starting today you can download for free in the iTunes app store. Though it’s only available for iPhone and iPod touch users right now, Twitter says the app will soon be available for more platforms.
Vine is nothing like other video sharing platforms like YouTube or Vimeo. The videos you can shoot on Vine are short—just 6 seconds long—and they loop infinitely, making them more GIF-like than like a true video. You can share your Vine creations on the Vine app itself, as well as embed them in your tweets (exactly like you can with photos).
Dear timehop Dan one year from now… Did Vine take off or what? vine.co/v/b5wB5OhjP77
— Dan Milano (@DanMilanoABC) January 24, 2013
Last year, Twitter bought Vine, a video-sharing start-up, and this is the first public release of the app. The company still operates as a separate company from Twitter though: it’s known as a “Twitter-owned video service” rather than as “Twitter’s video service.”
Find the 6 second video limit a bit restricting?
Vine’s co-founder Dom Hoffman explains on the Vine blog, “we want to make it easier for people to come together to share and discover what’s happening in the world. We also believe constraint inspires creativity, whether it’s through a 140-character tweet or a six-second video.” He further goes on to describe Vine videos as “little windows into the people, settings, ideas and objects that make up your life.”
The idea behind Vine seems akin to that of Instagram. Both are platforms created for one purpose: To allow us to share with others a unique glimpse into our lives and personalities. In fact, many are already calling Vine the “Instagram of video sharing.”
Like Instagram do think Vine will become the world’s next big app? Will you try it out?
2012 has come and gone, here are the Grow Socially team’s favorite stories from the year that was. As 2013 begins, we would like to thank everyone who has visited our blog over the past year, and we hope that we can continue to provide interesting, enjoyable, and entertaining content to you.
From all of us here, we want to wish you a prosperous and successful 2013. Cheers.
The Rolling Stones and Your Website
Reported By Kerri Stinson
Being a web developer, I really liked the way this article creatively used the Rolling Stones to explain how companies should be using their sites to showcase their identity and talents.
I agree that, “Simplicity is powerful. Like the immediately distinguishable riffs and sound of Jagger and company, your site should stand apart from other sites while having faith in tried and true methodology.”
Read more here: http://ilink.me/131e8
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Zack Ryder Takes on the Grow Socially Blog
Reported By Trevor Foley
This past September, my coworker Graham Spector was fortunate enough to sit down with WWE superstar Zack Ryder to talk about his usage of social media.
It was a terrific read, and a real honor for us to have on the site.
Read more here: http://ilink.me/131ed
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Twitter and Hurricane Sandy
Reported By Kelly O’Halloran
Although it was disheartening to see Twitter be used to spread misinformation during Hurricane Sandy, it was really powerful to see the social network utilized to help victims in the days following the storm.
People used Twitter not only to share their prayers for those affected, but also to provide information on how to donate and volunteer in the relief efforts.
Read more here: http://ilink.me/131e7
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Pinterest Breaks Through in 2012
Reported By Donna Vieira
In a world where words were king among the big three (Facebook, Twitter, LinkedIn), a quiet little network that had been around for a while made a big splash in 2012. Pinterest tapped into our craving for visuals and have created a “pinterevolutino” that has simultaneously changed the wedding planning world. It is now one of the most heavily trafficked sites and the 6th largest social network.
Read more here: http://ilink.me/131e9
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Mobile is Here to Stay
Reported By Tom Barry
2012 was a huge year for mobile devices. From the release of the iPhone 5 and Galaxy S3 to the iPad Mini, mobile saw a massive increase in mainstream news coverage this past year.
Our day-to-day lives have changed tremendously as a result of the evolution of mobile, and this trend will only continue.
Read more here: http://ilink.me/131eb
Happy new year! And be sure to check out the holiday edition of the Marketing Roundup.
When it comes to using the Facebook App on the iPhone, one word that is often associated to it is this “waiting”.
As in, waiting for it to load… and then over the past few months, waiting for the updated App with speed improvements to be released.
Well today, Facebook released an updated version of their App for iOS.
I learned about the update via a pretty humorous share of Mark Zuckerberg’s post about it. Here’s a screenshot:
The big question of course is this — did the updates to this App make Facebook load and function faster on your mobile devices?
In the few minutes that I’ve spent with the App this afternoon, I will say that I do notice a difference. The stories do seem to load and draw faster.
Here are the key things that Facebook says they addressed in this update:
- The App opens more quickly
- The stories scroll smoothly
- Photos load instantly
It certainly will take a bit more usage to see if this updated App truly lives up to those promises.
As someone that checks Facebook on my iPhone many times a day, I surely hope it does!
It is safe to say that here at the Grow Socially office, we have some big fans of Instagram.
If you’ve ever wondered how we might spend our free time, chances are that you can learn that through our Instagram photos.
Of course, Instagram does more than simply allow you to share and browse photos — it has some great effects that can easily be applied to help make a photo look better than it’s original file.
And once we’ve made our photos look good with Instagram, we tweet them, we post them, we send them, and we print them.
Up until this week, the Instagram app was only available for iPhone owners. However, that has changed! Android users can now become as addicted to Instagram as many Apple fans already are. And it looks like they are already on their way. We read one statistic that said: “Instagram for Android logs 1 million downloads in 24 hours”!
Ready to get started on your Android device? Click here now >>
We are very excited in the Grow Socially offices! We’ve successfully launched a new service called Mobile Résumé.
Mobile Résumé is a unique service offered by Grow Socially that will transform your traditional résumé into a slick mobile interface, making your name rise to the top of the pile!
You supply us with your existing résumé and we will get you started. We will generate a custom QR code that, when scanned on a smart phone, points directly to your mobile résumé. We will also create your Mobile Résumé. Info, links, pictures, videos, you name it and we can do it. When your QR code is scanned, your potential employer will now have all of your information in the palm of their hand.
More and more, employers are turning to mobile to find their next employees. In this highly competitive job market, it is essential for you to set yourself apart from the applicant pool.
Interested in learning more? Check out this landing page to see how you can get started.
So it’s that time of year where everyone’s bank accounts fill up and then empty quicker than you can say Merry Christmas. As the “big deal” shopping days approach and savings is the first thing on consumers minds its important for companies to have unique campaigns that help their company build on that relationship with their consumers. With today’s quickly changing technology and the growth of the mobile consumers I wouldn’t be surprised to see some of the major companies taking advantage of this trend and developing some really awesome Mobile Coupons or Mobile Oriented campaigns.
When you think about it the concept of mobile coupons is genius! Producing a QR code that leads to your stores savings while reaching to a new and developing crowd of consumers can do nothing but help your company compete. You will also be saving money with this type of advertising by posting your QR code to your social media sites, or all over your store where consumers will be searching. Develop a successful mobile marketing approach to this holiday shopping season and you’ll find some really interesting feedback from those bargain holiday shoppers.
iPhone lovers everywhere have certainly been looking forward to this week for, well, a week or so. Many smartphone owners are upgrading their phones to iOS5 or waiting patiently for their 4S to arrive in the mail.
The enhanced operating system appears to be creating a positive buzz among App developers.
For example, Foursquare announced that they have released a new feature named Radar.
Radar will help notify users when they are close to specific locations. Those locations might be on a list that they’ve created. Or, it might be a location that you’re driving by and multiple friends have gathered at.
I don’t know about you, but those possibilities absolutely excite me.
Literally you can find coupons for almost anything you need these days and as the growth of mobile commerce continues to rise we will only see more and more of this. Today Groupon and Foursquare established a partnership where you can get daily Groupon Deals by checking into places. It was only a matter of time before Foursquare and one of the webs most popular coupon and deals site joined forces. Last week I used my daily deal at Chili’s where all I had to do was check in at the restaurant and then show the waitress that I was “checked-in” and I got free chips and salsa. I don’t know if you’ve ever had their chips and salsa but they’re awesome.
What I’m getting at is the fact that coupons are much more easily accessible now that mobile devices and businesses are interacting and offering their customers what they want, where they want it (on their phone), whenever they want it. Mobile is the best venue for offering deals and coupons because of a number of reasons. For one it is a much greener approach to buying and selling. There is no need to print out deals and present them at stores and businesses anymore because you can simply put them up on your phone and do the same. I know my mother has sat at the breakfast table drinking her coffee on a Sunday morning and tediously cut a number of coupons out of the local paper in order to save a few dollars on her next grocery visit. Eliminate that process by uploading them onto your phone. It’s becoming even easier when you allow google to access your location because they can offer you search results that are targeted in your area.
WAKE UP CALL: Local businesses should be looking at this as a tremendous opportunity to create a mobile campaign for their companies. It only makes sense for a local business to drive more traffic to their store by creating a mobile website that links to a coupon that is only accessible by using the mobile phone. I sat in on a webinar the other day by a few big business owners and was presented by Mobile Commerce Daily and the hot topic of mobile was debated and discussed mostly regarding the use of mobile strategy and Bricks and Mobile Strategy. I asked a question to see how small businesses could integrate mobile commerce even if they weren’t familiar with eCommerce (buying and selling online). They told me that most small businesses they know are using mobile websites and mobile commerce are using them more along the lines of coupon clubs. Say you’re a local Daddy Joe’s Liquor Store and you want to develop a mobile website to drive more traffic to your store. Create a Mobile Website that has your landing page state a call to action such as “find great deals and join our coupon club below!” and you have one of your pages be a list of coupons that can be presented at the time of purchase 1 per customer per visit. This enables you to develop a relationship with your customers that encourages them to come back and use that coupon again at your store another day. You give people a reason to use your mobile website and create that “coupon club” experience.
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Maybe you’re starting to realize that QR codes are hitting the mainstream of America very quickly or maybe you dont but one thing is certain, they will be beneficial to any type of business large or small. Studies show that QR codes are part of the next wave in marketing throughout the country and it really has made a tremendous impact on customer interaction for businesses worldwide. In Japan they started using QR codes in 1994. Its crazy to think I was only four years old then just learning how to read! Toyota factories in Japan were using QR codes as a way to track and organize their inventory. Marketing is one of those venues where QR codes have found a way to not only provide a unique approach to their uses but have developed an opportunity for companies to make their materials more interactive and interesting.
Smartphone use is only going to rise as technologies change and the growth of the mobile market continues to develop. Developing a strategy for using QR Codes effectively is important and absolutely a must! Develop a mobile website that has a direct link from your QR Codes that way anyone that scans your QR code will quickly be directed to your website and will be able to connect with you. Did you know that 51% of mobile users are more likely to make a purchase from a retailer with a mobile website? Don’t let your competitors get ahead of you! 73% of businesses are planning on investing in mobile by the end of 2011, are you part of that population? Find the most unique ways to connect with your customers and provide them with the venues of communication.
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So you own a small business and things have been running smoothly but due to recent circumstances your business is losing customers and you can’t seem to figure out why. Well have you ever thought of the fact that even you as a small business may need to jump on the technology train in order to enhance your business? Most small businesses don’t feel like joining the trend of social media and mobile marketing will help their business and that it would be a waste of time and resources. This is entirely false. Small businesses will benefit from these features in more ways than they can realize. Did you know that 74% of smartphone shoppers make a purchase as a result of using their smart-phones. 88% of those who look for local information on their smartphone take action within 24 hours and 95% of smartphone users have looked for local information. If you notice in those statistics the word local, that means you! (study from Google and conducted by Ipsos OTX)
Don’t let the larger businesses in your field blow you away. Develop a unique mobile strategy that can differentiate your brand or company name and stand out as a local business. Find that unique strategy that works best for you! I know I love going to those local restaurants and businesses for the simple reason that its much more convenient. Be that business that stands out with this growing trend. Here at Grow Socially we can help you with this by signing up for My Mobile Made Easy. Give us a call and ask for me, I’d love to show you how it works. It’s not only more attractive but it really does make a difference in your businesses presence on a smart phone, check out some examples of what your business could look like on a smartphone.
Check out what we did for this local restaurant through My Mobile Made Easy
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FROM THE BLOG
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May 26, 2013
