Posts Tagged ‘Facebook Likes’

Facebook Timeline Cover Photo Dimensions and Tips

Apr
2012
30

posted by Tom Barry | on Business, Events, Facebook, Marketing and Communication, Social Media | No comments

With the new timeline Facebook has rolled out we’ve developed these tips to help you improve your brand image and enhance your social marketing strategy. Using this feature effectively can really help your brand become more relevant, aware and successful as you build your social media presence. Below are three main tips you need to know in order to effectively make the most out of your timeline cover photo.

Make it Real

You want your image to be something users associate your brand with. For example this was an amazing opportunity for us here at Grow Socially to show people what our team is all about. Our new timeline opens up with a great image of our faces showing off who we are and what we do. We’re a friendly fun collection of young professionals with a passion for social media and mobile marketing. This is a snapshot of your organization and like a book cover is what pulls customers in to see what’s inside. Other brands like Ben & Jerry’s are leveraging this feature as well to show you who and what they are. The simple and recognizable cows that Ben & Jerry’s fans have adored so much is well incorporated into their cover photo while their branded logo remains as their profile picture across the rest of Facebook.

Make it Relevant

You want your profile picture to remain the face of your brand while you post content across Facebook. Use your new cover photo as a place to showcase your most recent and relevant content. Think of this as a frequently updated billboard for your company. When users go to your page what do you want them to remember when they leave? I’m sure they look at your cover and quickly as they scan through posts on their wall. For example Taco Bell kills it on this idea by posting like crazy about their new products and other campaigns they offer with awesome Cover Photo’s to match.


Make it Rapid

Your message like I said above needs to be relevant and quick. Make sure you meet the dimensions we are providing below and use them to your advantage. Quick and easy get your message on their with the right images and relevant text. What are the buzz words around your product and why would I as a user want to like your page? Make sure those answers are incorporated into the image you create for your cover and make the most of the area that is provided.

For more tips and help with your social media efforts contact us at Grow Socially and let our team become a part of yours.

Ideas for Building Your Facebook Audience

Sep
2011
28

posted by Jason Pinto | on Facebook | 2 comments

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Has your company recently created a Facebook Page? If so, one of the biggest things that you may be wondering is how to attract people to it… and then once they’re there, how to encourage them to “Like” the page.

It’s certainly important to find  answers to those questions. Developing that “Like” relationship with people can help you to stay in front of customers and prospects via a social network that they may be visiting on a frequent basis. Also, it can help you to develop a passionate group of fans that may help to spread your message for you.

I will admit — we are always looking for ways to increase the number of people that “Like” our page! But here are a few suggestions that may help you in your promotional efforts.

Ask the Fans That You Already Have for Help

We can absolutely start by asking the fans that we do already have! Take the time to create a post that encourages/invites people to “Share” your page with others. Of course, we cannot do this too frequently. But by occasionally reaching out to our base, word-of-mouth may spread more quickly than if we do it all on our own.

Cross-Promote Through Your Other Social Networks

Do you have an active Twitter or YouTube account? If so, the conversation, content, and fans there may be different from the ones that you have on Facebook. However, from time to time, it may be beneficial to promote why your followers on those other networks may want to check out your Facebook presence as well.

Via Twitter, you could occasionally sprinkle tweets that point to some features on your Facebook page.

On YouTube, you could include links to your Facebook page in the descriptions of the videos that you upload.

Tag Other Facebook Pages In Your Posts

Find other Facebook pages that may be involved with the same industries that your company is. This might include pages related to associations, magazines, user groups, etc. Take the time to share their content on your page and give them credit! When you tag them in your post, your post will also show up on their company Page feed (depending on their settings). Followers of that page may notice your page and then click through to learn more about what you offer.

Wilmington Patch tagging Wilmington, MA Facebook Page

 

Post On Another Page’s Wall

A lot of cities and towns are creating their own Facebook Pages. If you sell or market to those areas, find them, like them, and leave a message to let people know that your products or services are available to them.

Kumon Posting on Wilmington, MA Wall (Tewskbury, MA borders Wilmington, MA)

Make An Offer

If we want to receive a “Like”, we need to earn it! This may involve providing something of value right off the bat. This might be an exclusive whitepaper, a discount on a product or service, or a sweepstakes for some other kind of gift. Then, promote that via other channels, including print, email, mobile, and more. This may absolutely help to encourage people to “Like” our page.

Of course, we need to recognize that a giveaway may not always attract qualified leads. Thus, we must find ways to ensure that we are building an audience that may truly care about our company’s products and services… not just one that is looking for something free!

Grow Socially's Like Us to access a Podcast - Shows up for all "Non-Fans" who arrive on the company page.

We hope that you find ideas like these beneficial!

Would you like more? If so, head over to our Facebook page and give us a “Like”. We’ll be sharing some more over the next few weeks.

:-)