Grow Socially ensures you that your social media presence will be planned, executed, managed and measured on a daily basis while using best practices.

Plan

Smart online marketing begins with a plan that identifies the necessary actions to achieve marketing objectives. We focus on defining what tactics are to be used and how often to enagage in those particular social networks. In order to provide information that is of interest to your target audience, we create a content distribution strategy as well. By combining all these efforts, this will create more opportunities to increase sales and achieve a competitive advantage.

Execute and Manage

The three words we like to focus on for your social media presence is connect, build, and sustain. We connect with your audience, and then focus on building and sustaining the relationship between your company and your expanding audience.

We start this process by managing and executing your social media presence on a daily basis. The four sites we build social media presence on are Twitter, Facebook, YouTube and LinkedIn. We advise businesses to join these sites first because they are the most beneficial social media sites for business.

We also support your business with its company blog efforts. We advise and consult on what to write about, what tools to use, how to spread the information on it, and what strategies to include while blogging.

Measure

We believe measuring a company’s social media presence and online activity is essential to the sucess of a business’s marketing efforts. We also want to be sure that the social media pages are directing traffic to the company website, in order to generate leads.

Twitter

Twitter is a micro-blogging and social networking site that allows users to share information with others by “tweet-ing”. Tweets are small posts that you send out to your followers which can only contain a maximum of 140 characters.

Twitter is an essential tool for any business to distribute the latest information to those who are directly affected by it.

The benefits of using Grow Socially to manage your Twitter account are:

• We help to increase the awareness of your company and services in an additional venue.
• We create a customized, branded page that includes your company logo, tagline, and key contact information.
• We create a company bio that is made to attract your target audience to your profile.
• We post industry-related and customer-friendly content on a consistent basis
• We promote your specials, discounts, events, and whatever else that occurs with your company.

Facebook

Facebook is one of today’s most popular social networking sites. Users can add friends, send them messages, update their personal profiles, and stay up to date with all of their friends with Facebook’s News Feed. Additionally, users can join networks organized by a workplace, school, or college.

Businesses have taken advantage of the perks Facebook keeps creating. Advertising opportunities and Fan Pages are becoming marketing outlets for every type of business, which is why it is important for your business to become active on the site. It’s a great way to interact, promote, and connect with clients and prospects.

The benefits of using Grow Socially to manage your Facebook account are:

• We capture and protect your brand by setting up a Facebook Fan Page for your company.
• We connect the page to other key resources, including newsletter subscription forms, hours of operation, links to web-to-print storefronts, and a map of your facility.
• We help you create a consistent, dynamic presence that includes photos, videos, and event information.
• We post industry-related and customer-friendly content on a consistent basis
• We create a branded page that includes your company logo, tagline, and key contact information.

YouTube

YouTube is a video-hosting website that allows users to upload, share, and view videos. Registered users are allowed to upload an unlimited amount of videos to their channel, giving a sense of branding and familiarity to their page. This also allows a new medium of interacting with the clientele, be it responding to questions, the debut of a new advertisement, or a simple form of promotion. The broad and seemingly limitless aspects of YouTube make for an ideal place for your business to grow by leaps and bounds.

The benefits of using Grow Socially to manage your YouTube account are:

• We create a customized, branded channel that includes your company logo, tagline, and key contact information.
• We connect to other businesses and users on YouTube that provide relevant content to your business. This may include customers, prospects, industry leaders, and event-related channels.
• We keep you consistent in your YouTube posts and provide detailed training on how to ensure that each video is setup to help your search engine optimization (SEO) efforts.

LinkedIn

LinkedIn is a professional-oriented social networking site. Similar to the style of Facebook, users create profiles and make connections based on who they know and who they have done business with in the past, or wish to work with. Events and groups can be created with ease and professionals of similar background and interest can be located to help expand and build upon the network of your business.

The benefits of using Grow Socially to manage your LinkedIn account are:

• We help to ensure that key executives, sales staff, and other employees have set up their profiles properly.
• We will position you as a thought leader by engaging in group discussions and their Question & Answer features.
• We engage with your target audience.
• We identify and recommend Groups that your staff should be involved in. These will be a mix of groups that are directly associated to your industry, as well as those related to the verticals of your key customers and prospects.