If you’re in the pharmaceuticals industry, then you already know how much competition there is out there.
Fortunately, social media is a greatfor reaching more clients and spreading the word about your medications.
Here are just a few ways you can increase your pharma sales efforts with a little help from social media:
Pharmaceuticals are a foreign subject matter for many audiences.
Even if patients have been taking prescriptions for years, that doesn’t mean they know even the most basic information about the prescriptions they’re taking. This is where social media comes into play.
Social media sites like Facebook give pharma sales reps a unique opportunity to educate an ever-growing audience on the medicines they sell.
If you’re looking to increase your sales efforts, you can provide in-depth information on the pharmaceuticals you sell via social media.
Whether you post something as specific as drug facts or you simply list the side effects of the newest ones on the market, social media is the perfect education.
After all, when consumers are more familiar with your medications, they’ll be more likely to take the next step and make a purchase.
Successfully selling pharmaceuticals takes a lot of practice.
As the following article looks at, the question is, can social media tools be effective in pharma sales training?
Yes, not only is social media free, it’s also a great training ground for marketing and advertising.
If you’re new to the pharma sales industry, you can test the marketing waters by posting new marketing campaigns and seeing what works best.
Likewise, you can also improve your customer service initiatives by responding to social comments and questions.
Posting Case Studies
Consumers rely on cold hard facts when it comes to deciding on a product.
This is especially the case when it comes to prescription drugs. In order to give consumers the confidence to buy your pharmaceuticals, it’s important to provide them with fact-based information.
Posting case studies on social media is a great way to put facts in the spotlight.
Case studies aren’t exactly engaging, so you may need to spice things up by putting the information in an infographic or in an informational video.
Showcasing testimonials on social media is another effective way to increase your pharma sales efforts. You can post glowing reviews from patients and doctors alike.
Just make sure your testimonials don’t turn into just another sales pitch. Whether written or on video, testimonials should be genuine and honest.
Regulations to Consider
Although the FDA doesn’t need to approve your advertisements before you post them on social media, there are still a number of guidelines you need to follow.
For starters, you need to mention a minimum of one approved use for each pharma campaign you post.
In addition, you must also include the generic names of the medicines you’re marketing.
Finally, you also need to include all the risks involved with the pharmaceuticals you’re advertising on social media.
When you’re ready to go social with your pharma sales, keep in mind some of the information mentioned above.
Photo credit: BigStockPhoto.com
About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including social media and pharmaceuticals.