Does inbound and content marketing mean the death of the sales person? There’s no doubt that the landscape of sales has changed dramatically over the last few years, with traditional tactics waning in popularity thanks to inbound marketing and the rise of content marketing. This is good news for customers, who can find what they want when they want it, but it’s good news for businesses, too, making it easier to focus on the customers who are most likely to buy.
But, where does that leave your business sales force?
Is there a place for the sales person in the new landscape of content marketing and encouraging the customers to come to you? Fill out your information below to learn how to employ some flexibility and make the best of both worlds.