Redesigning your website is a massive undertaking. Selecting the perfect platform, plug-ins, layouts and images all contribute to the rebuilding process. Read on to learn more about the components of a comprehensive website redesign.
Put Analytics to the Test
When designing a website, you should always keep the user experience in mind. How easy is it to navigate the site? What are users clicking on? How long do they stay on pages?
Google Analytics provides you with data and insights to your website stats and the people visiting your website. If you are already using Google Analytics, ClickTale is a wonderful companion that actually provides you with video clips of user experiences as they visit and navigate through your website. The plug-in will allow you to see their cursor, keystroke, how much time they spent on the site and the number of pages they visit.
Ultimately, understanding what works and what needs improvement will help you implement change during your redesign and will provide you with vital information that lends to the navigation of your website. Being mindful of readability and navigability are also key to running an efficient and effective website.
Do Your Research
Who is your target audience? What are they looking for? How can you meet their needs? Understanding your target audience and what you can do for them will help you build a better website.
Conduct interviews and get direct feedback from real people and website reviewers. Many businesses can provide you with expert feedback and advice from individuals that understand the art of design and the importance of usability. UserVoice is an interactive that allows users to post feedback and comments about your sites effectiveness, ease of use and more.
Choose the Right Platform
There are costs for site building software and company costs if you decide to have professionals do the work for you. You should have a budget in mind when investigating platforms and hosts.
Squarespace is an incredibly easy and user friendly method for creating a website. Thismakes it easy to integrate social media into your site and implements a cloud-based approach to keep your site running smoothly.
For advanced coders, WordPress may be your best bet. If you know your way around a keyboard, the options for customization are endless. There are also many great plug-ins and templates only compatible with WordPress. Since WordPress is highly popular, many web development companies offer services to host and design sites, including us here at Grow Socially.
Consider Content and Images
Readability measures the effectiveness of content on your site and how easy it is for users to digest, understand and learn from. Along with verbal content, you should be mindful of the images you are using on your site.
Does the image convey the right feeling? What kind of mood is the image creating? Does this mood align with your brand?
Does the image add information? Images should carry their own weight and contribute valuable information, or leave a lasting impression when used on a website.
No matter what your content needs may be, having access to quality stock photos, graphics and vectors is incredibly valuable. The stock photo site Shutterstock offers 40 million photos, vectors, illustrations, icons, videos and music tracks for your use. With subscriptions for any budget, you can have access to quality images for a visually appealing site.