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Archive for the ‘YouTube’ Category
Recently, there was an announcement on the YouTube blog about a big achievement.
People now upload 72+ hours of video every minute to YouTube!
To commemorate that announcement and its seventh birthday, they also put together a video that highlights its remarkable growth. If you have a moment, I think you’d enjoy it:
Of course, I’m only sharing that news because I think it can help you grow your business. How so?
Well, here are three ways that you could use YouTube to attract attention to your printing business today:
Demonstrate the Services That You Can Offer
In order to catch the attention of and leave an impression on marketers, printers certainly need to do more just list the equipment that they have and the services that they provide. In today’s world, many marketers need to be able to visualize specific solutions that the printer’s hardware and services can bring to them.
Video can be a great way to bring a printer’s solutions to life.
I recently saw an example of this from the folks at Mojave Copy and Printing in California.
In order to sell their service of providing very well-designed Window Signs that can be made interactive with QR Codes, they posted a video of an installation.
By posting this video, they’ve not only made it possible to demonstrate their services online, but they’re also giving their consumer a tool to demo why they’d want to invest money in an interactive window sign for their company. For example, the marketer could easily show that video to his or her’s management team in order to justify the expense and potential benefits.
Humanize Your Brand with Videos Featuring Employees
Video can be very beneficial in the fact that it helps to put a face to your company’s name. It also can demonstrate your personality.
In year’s past, this may not have always been necessary. Perhaps a lot of your printing business came through face-to-face interactions. Today, that percentage has certainly changed a bit. If someone is ordering print from you through your online storefront, they may never actually get to know the human-side to your business. In order to generate loyalty and repeat business, it’s important to find ways to reach those folks.
The folks behind Rescigno’s Marketing Connections do a great job of this. Now, I have had the privilege of working with them in the past in the vendor/customer relationship. But trust me on this, they are rock stars! I’d say that even if we had never worked together.
In this video, they featured the two owners of the business, Ron and Sue.
In just over 3 minutes, they accomplished a number of great things. They provided helpful tips to their customers & prospects about direct mail, they exposed one of the services that they can offer (variable data printing), and they also helped to demonstrate their great personalities and spirit to their target audience.
Provide Thought-Leadership on Relevant Topics
Video can also be a great way to educate your customers and prospects, and to position yourself as a thought leader.
In fact, it can help your company to get found! Since Google owns YouTube, you certainly shouldn’t be surprised when you see videos from that channel appear on Page 1 of many Google searches.
One subject that is certainly very hot in the marketing world is QR Codes.
To capitalize on that, Jasper Casey of Casey Connect has launched a video series called “QR Codes Studs and Duds”.
Throughout the videos, he provides examples and best practices for marketers that want to make their printed materials interactive and reach the mobile audience.
When marketers have questions about have to do that effectively, these videos should certainly help to increase the chances that people will turn to Jasper and Casey Connect for answers.
I hope that you find these tips helpful!
Have you used YouTube in a different way to promote your print business? If so, I’d love to know! Please feel free to share it with me in the Comments section.
If you are responsible for creating PowerPoint presentations that include statistics on YouTube, it’s time to update your slides once again.
Google recently announced that there are now 72 hours of video uploaded every minute!
The announcement coincided with YouTube’s blog post that commemorated it’s seventh birthday. Along with that big news, they also released a video that marks some of the big milestones throughout YouTube’s history:
Three YouTube Tips For Your Business
In honor of this big news, here are 3 of the best things that I’ve learned in using YouTube to help promote our business:
- You don’t have to have the most expensive equipment, but it’s very important to do your best: When we first started making videos for our business years ago, I did not know much about lighting or sound quality. I was just so excited to be able to film a video and get it online! Over time, we’ve found small ways to improve the quality of our videos without needing to spend thousands of dollars. For example, our office contains a lot of windows. Thus, we had to make adjustments as to when we shouldn’t film videos at certain points of the day.
- Include a URL within the first line of your Video’s Description: Yes, it’s great if someone watches a video about your company on YouTube. But in the world of marketing, we also need to encourage someone to take action. One of the best ways to do this is by providing a relevant URL near the top of the Description field for the video. That can be a great way to drive traffic to your website.
- Incorporate your videos into your other marketing efforts: Yes, it’s great that you can put a video on your YouTube channel in just a matter of minutes. But if you only leave it there, you will be missing out on greater marketing opportunities. To help reach your audience, incorporate your videos into blog post and pages on your website. Also, use email as a way to feature and highlight important video announcements about new features, products, or services.
I hope that you find these tips helpful!
About a year ago, I remember hearing a statistic at a conference that blew me away. The speaker said this: “every second, 24 hours of video are uploaded to YouTube”. I immediately had to Google that to see if he was even somewhat close to telling the truth.
Well, he wasn’t. He had delivered a statistic that was out-of-date.
And guess what? That statistic is more out-of-date than ever before.
Today, YouTube announced that they there are now 60 hours of video uploaded every second!
Recognizing that figure is truly beyond astounding, YouTube has put together a website to help illustrate what that really means.
If you have a few moments, check out the “One Hour Per Second” website.
It’s entertaining and a bit zany. But it does help to put the incredible usage of YouTube in perspective.