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Archive for the ‘Students’ Category
Being on social media has a lot of perks, and one of them is to live vicariously through all of the social media accounts you follow. As a Wildcat Alumni from the University of New Hampshire, I make sure to “like” UNH’s Facebook photo albums, participate in their Tuesday Trivia games, and sigh each time they post announcements of fun, upcoming activities.
Speaking of fun college activities, one of the biggest events on UNH’s campus is just around the corner…HOMECOMING! With that said, social media posts that count down to this epic day are distracting enough for both current and past students. But when you take into account the university’s impressive social media strategy, well, let’s just say that it’s enough to write a blog post about!
Using Facebook’s Check-In Feature
From the very beginning of this year’s football season, UNH has been using photos to stand out in the newsfeed. This is a great move by their marketing team, because photos are more eye-catching than the usual social media post. Another benefit of using photos is the added design flexibility, like creating bold and colorful messages. As seen in this photo, you can easily read when the upcoming game will be and who it is against. The photo even humanizes two of UNH’s star football players, which is a great way to showcase the students.
Finally, the marketers took this campaign one step further by running a contest for the actual game (as seen at the bottom of the photo). The photo explains that a poster will be given to the first 500 students who check-in on Facebook while at the game. By giving students an incentive to check-in, this will help increase the number of overall check-ins. More Facebook check-ins will ultimately help broaden the exposure of UNH to the participating students’ Facebook networks.
Using Twitter and Instagram
In this second photo post example, UNH promotes a contest for those who are attending its Homecoming football game. Participants are able to enter the contest by snapping Instagram photos while at the game. Then, they must share the photos on Twitter with the hashtag, #unhhomecoming”. With the grand prize being a Wildcat t-shirt, I’m sure many students would say, “Let’s do it!”
A benefit that comes out of this for UNH is again, broadened exposure across participating students’ social networks. Another great benefit will be the nice collection of Instagram photos of students at the game.
The key lesson from these examples is to know who your target audience is. For these campaigns, UNH’s audiences are current and prospective college students. This group is very mobile-savvy and they love capturing their day-to-day experiences with social media and photos. UNH took advantage of these patterns by building promotions around mobile and social media channels. By using these tactics, UNH should see increased exposure and interaction within its student body and social media networks. From a marketing perspective, I have to say “Job well done!” I would be very interested to see the results of these campaigns, and to see what the UNH marketing team will come up with next!
3 Ways to Use Photos at Events
Pinstagram: Instagram and Pinterest Collide
3 Photo Apps that Should Be on Your iPhone
We are very excited in the Grow Socially offices! We’ve successfully launched a new service called Mobile Résumé.
Mobile Résumé is a unique service offered by Grow Socially that will transform your traditional résumé into a slick mobile interface, making your name rise to the top of the pile!
You supply us with your existing résumé and we will get you started. We will generate a custom QR code that, when scanned on a smart phone, points directly to your mobile résumé. We will also create your Mobile Résumé. Info, links, pictures, videos, you name it and we can do it. When your QR code is scanned, your potential employer will now have all of your information in the palm of their hand.
More and more, employers are turning to mobile to find their next employees. In this highly competitive job market, it is essential for you to set yourself apart from the applicant pool.
Interested in learning more? Check out this landing page to see how you can get started.
This day and age, it’s becoming increasingly more difficult to stand out as a business marketing student when it comes to the job hunt. It took some considerable time to think, “What makes me different?” When I sit and evaluate myself I like to take a step back and think, “What have I always loved and what is it that I have always been good at?” Until you can figure out what your true passion is its hard to figure out what you want to do with your life.
I know I am a people person. I’m the type of person who enjoys meeting people and getting to know them. I like the idea of going to a place that is completely new for me and make at least five new friends. Networking has always been something I loved. I have one year left of college and now that it’s time to join the “real world” how do I apply this to my career or more importantly my near future in the job search? Well the advances in social media have provided me with an amazing venue for advertising myself and creating innovative ways to display my work.
I am not the only one that has found unique ways to market myself through social media venues but I have done some research and developed a base of useful tools to help me. Some websites I love are LinkedIN for its unbelievably professional approach to getting yourself noticed worldwide on a professional platform. Although I still advise cleaning up your facebook, having a LinkedIN profile and expanding that network is vital and becoming increasingly more important to the job search. I also like to focus my attention to two other tools used online that have helped me get where I am academically and in my career. Twitter and a software program called iFlyMobi.
Twitter is amazing because I can surf through twitter looking for contacts that have similar interests, can teach me something, and can share my work. The concept of micro blogging is genius in this fast paced world we’re all growing up in. I along with most Americans are only looking for the most important information and want it as quick as possible. Twitter provides me with the opportunity to explore the web and experience different things all while learning. I end up finding myself blogging more and exploring blogs because they come up in my Twitter feed. I’m learning and I don’t even realize it because I enjoy reading this stuff! I never thought in my entire life that I would say that.
The last tool I use because it is something that sets me apart from everyone else and I am only sharing it with you
because I think everyone should be doing it to promote themselves. iFlyMobi is a software developed by a company that I work with called interlinkONE. What they do is create a mobile optimized portfolio for you where you can display your professional image, bio, links, and a portfolio of your work. Scan my code to see what I’m talking about.
Once your personal mobile website is created you generate a QR code that I put at the top of every resume I have printed in the past year. I attended the SIFE competition in New York last spring and we visited a very largely attended job fair with hundreds of business students from all over this region. Each person I talked to was very interested in my QR code and put my resume right to the top of the pile because they knew how “cool” and unique it was. This little code helped me stand out because it was something that was new and innovative. I highly recommend anyone who’s looking to use this type of creative tool to get one today and start using it as much as possible. It’s a small fee but it’s totally worth it. Put it on a business card, your resume, or even your website, you never know what it could do for you because it surely helped me.
No matter how competitive the job market gets there’s always ways to help yourself stand out and whether you’re like me or not it is important to network and do it in the most unique way possible. With that being said listen to how other people market themselves and create a path that helps you stand out. You could be the next trend setter you just need to think creatively. You never know what’s going to be the next big thing. Who knows it could be you!
Check out some of my other work on Facebook Pages, YouTube and WordPress:
Camp Forty Acres- Facebook | Twitter | YouTube
Charlton College of Business- Facebook | Twitter | YouTube | Blog
My Mobile Made Easy- Facebook | Twitter
Blogs- Grow Socially
Contact Us For An Audit
FROM THE BLOG
Is Our Social Media the Problem? || Read More
June 11, 2013
The Marketer’s Guide to Marketing in the Social Media Market || Read More
June 6, 2013
Why My Business Needs to be Active in Social Networking || Read More
May 26, 2013
