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3 Steps for Responding to Social Media Complaints

It's no secret that social media has changed the way businesses and customers interact. By opening up lines of communication, companies are required to be transparent, and customers have the opportunity to speak directly with the brands they are using. While this communication can often be positive, which is basically

We Hear You: 3 Tech Companies That Listened to Social Media Feedback

Social media can be a great way to garner feedback from your customers, but many companies aren't taking advantage of this powerful tool. An estimated 32 percent of consumers who use social media profiles for customer service inquiries expect the brand to respond within 30 minutes, and 42 percent expect

Snaps, Stories, and the 24-Hour Countdown: How PR Can Capitalize on Snapchat

Marketing pros and public relations gurus, ask yourself this: What is the value of having a target audience watch your well-designed ad campaign? Keep in mind that the audience has chosen to watch your ad, and is well educated on its almost instantaneous self-destruction. The audience (read: buyers) knows that

Pokémon GO: Perspective of an Uninterested Millennial

Pokémon is back, there is a Clinton running for office, Tarzan is in theaters, and Blink-182 has a hit song... did I miss something or are we back in the year 2000? As a Millennial, I should be thrilled right? Simple answer, no. Now, I must say part of me