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We Hear You: 3 Tech Companies That Listened to Social Media Feedback

Social media can be a great way to garner feedback from your customers, but many companies aren't taking advantage of this powerful tool. An estimated 32 percent of consumers who use social media profiles for customer service inquiries expect the brand to respond within 30 minutes, and 42 percent expect

Snaps, Stories, and the 24-Hour Countdown: How PR Can Capitalize on Snapchat

Marketing pros and public relations gurus, ask yourself this: What is the value of having a target audience watch your well-designed ad campaign? Keep in mind that the audience has chosen to watch your ad, and is well educated on its almost instantaneous self-destruction. The audience (read: buyers) knows that

Pokémon GO: Perspective of an Uninterested Millennial

Pokémon is back, there is a Clinton running for office, Tarzan is in theaters, and Blink-182 has a hit song... did I miss something or are we back in the year 2000? As a Millennial, I should be thrilled right? Simple answer, no. Now, I must say part of me

Don’t Break up with Social Media

As all too many individuals have discovered over time, legal troubles can find their way to one sooner rather than later. When that happens, having the right lawyer standing behind you can mean the difference between winning your case and coming out on the short end. That said finding the