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Archive for the ‘Meet The Team’ Category
This week, we will be getting to know interlinkONE and Grow Socially’s newest member, Bruce Owens, a sales executive.
Sometimes, you can just see it.
At interlinkONE and Grow Socially, we pride ourselves on having a relaxed, familial atmosphere. It’s always exciting when we get to include someone new into the fray, with new stories and experiences to enhance our daily operations.
This time, that comes in the form of Bruce Owens.
Sitting down with Bruce for just a few minutes was all it took to see the passion and conviction he is going to bring to 21 Concord Street every day.
“I was inspired to work here after reading John (Foley)’s book,” recalls Bruce. “On my first day, he signed it and handed it to me. There are so many similarities and parallels between John and me. I love John’s vision. This is a great opportunity to get back to selling to the people I feel comfortable with.”
Bruce brings a wealth of experience to interlinkONE. “I come from a high tech background, going back to the dot com days,” says Bruce.
“Before that, I sold financial software on Wall Street, to traders, portfolio managers, people like that,” he says.
In addition, Bruce also worked in similar industries, selling data and marketing solutions.
Beyond his zeal for salesmanship, Bruce has two distinct passions outside of the office.
“I play a lot of guitar outside of the office,” says Bruce, a hobby that started when he was just five years old. “I build a lot of custom guitars, do some custom work,” he says.
He points to Jimmy Page as being one of his biggest musical inspirations, and is currently working through the Led Zeppelin guitarist’s biography. His interests range from the metallic genius of Page to the unmistakable creativity of Eddie Van Halen – right on down to the trailblazing jazz styling of John Coltrane and Miles Davis.
Aside from his melodic chops, Bruce is also a connoisseur of fine breweries.
“I’ve done a lot of independent consulting for breweries,” says Bruce, “helping with marketing plans. Every now and then I’ll get a random beer in the mail, just asking my opinion.”
But Bruce’s focus today is on his new job, and his belief in interlinkONE. “I’m hoping my days will have a ton of customer contact,” says Bruce, “building and massaging those relationships. I plan on hitting the phones hard.
“I’m already trying all kinds of different companies, whether we are a fit or not, but we should be having a conversation, and having them on a daily basis.”
Bruce’s Fast Facts
Favorite Movie: Glengarry Glen Ross
Favorite TV Show: Austin City Limits
Favorite iPhone App: Mail
Favorite Food: Thai
If you could pick the next interlinkONE/Grow Socially company outing, it would be…
“Either Bordeaux, France for wine and cheese or Kyoto for kobe steaks.”
Check out Bruce’s blog, Getting Past Yes >
This week, we will be getting to know Jacques Gingras, Senior Software Engineer at interlinkONE.
If you have ever visited the interlinkONE office, you have certainly seen the hidden jewel that dwells in the back of our home – flanked by a large glassed-in conference room and multiple offices.
A navy blue, STIGA brand ping pong table rests quietly, almost mocking those who dare to take down the one man who owns it.
That man is Jacques Gingras. The undisputed king of the interlinkONE ping pong hierarchy.
Jacques is the Senior Software Engineer of the interlinkONE development team, and has been with the company for a total of eight years, but is currently on his second stint.
“I started here during my senior year of high school (at Shawsheen Tech), in a co-op program,” said Jacques, a Canadian transplant. Born in the Quebec province, he could not officially work yet in the United States while he was still in high school, so his internship with interlinkONE was a perfect start.
“I ended up working here for about five years, and I left to do some construction. I did programming for them, created some construction management software,” said Jacques.
But, as we have seen before, the siren call of John Foley proved to be too strong.
“I spoke with John and he told me they were looking for more help. This March, it will be three years since I started back with the company.”
Many may not know that Jacques grew up near Ottawa, or that he only spoke French before moving to this area at 11 years old. But the one thing he is sure most people don’t know about him?
“My full first name is Jacques Olivier.”
Jacques’ day to day routine has shifted since his early days, from a role primarily developing software to more of a support role. “For a time I was managing workflow, even did some training,” said Jacques. “Now it is mainly developing, second tier support, a bunch of everything.”
Jacques has plenty of hobbies outside of the office, many of which he enjoys with his wife, Michele. Their eighth anniversary will be this month. He “dabbles” in music, with experience on ukulele, piano and guitar. He will be taking polo lessons this month, and can still read and understand French.
“We love to travel,” he said. “Sedona, Italy, Ireland, France, a few cruises. We also do a lot of volunteer work.”
Jacques also alluded to a bit of culinary acumen. “I love to cook. We make pizza every week, pasta carbonara, petite lamb chops, lasagna, pulled pork… those are some of my staples.”
A true team player, Jacques has loved being a part of the development team at 21 Concord
Street.
“When you are working on a cool feature that you know is helpful to customers, it is very satisfying,” he said. “I thrive on the feedback I get, whether it be from coworkers or clients.”
“The atmosphere (in the development room) has been great, we have a great camaraderie,” he said. “Everyone enjoys working together, the support team, the dev team, the marketing team. The dev team certainly enjoys beating up on the marketing team at the ping pong table.”
Aside from the clear jab at the marketing team (who has improved mightily at the ping pong table, if I may add) Jacques is a true interlinkONE star player.
Jacques’ Fast Facts
Favorite Movie: Good Will Hunting
Favorite TV Show: Survivor
Favorite iPhone App: Pandora
Favorite Food: Italian
If you could pick the next interlinkONE/Grow Socially company outing, it would be…
“Cruise on the Caribbean. Not on Carnival.”
This week, we’ll be getting to know Lou Cimaglia, public relations and content marketing specialist at interlinkONE and Grow Socially.
The interviewer has become the interviewee.
Each Friday we get to meet a member of our team here at 21 Concord Street. These posts are enjoyed by our loyal readers and customers, but especially by those of us who work here at interlinkONE and Grow Socially.
These flattering posts showcase our knowledge of the industry and bring to light our more interesting (and often unknown) out-of-office activities. Without fail these posts trigger some great office debates and often humorous email chains, but the time has finally come to “get to know” the man responsible for letting us “get to know” ourselves.
Lou, like many employees here, got his start in the office after getting to know John Foley through the Wilmington, MA community. A camp he was working for with his friend, Tom Barry (we’ll get to that relationship in a moment) needed help hosting their website, so, of course, interlinkONE was the place to turn.
John let the pair know that he’d like their help as interns once they were done assisting the camp. So in the summer of 2010, before their junior year of college, Lou and Tom got their start helping out the newly formed Grow Socially.
Lou, then an undergraduate PR major at Westfield State, was immediately put to work creating content and writing blogs.
“Right from the start they gave me a lot of creative license,” recounts Lou. “I know my role is to boost traffic, inbound leads, and ultimately sales, but at the time I had very little marketing experience. I learned a lot right off the bat.”
This relationship between content marketing and sales, is appropriate as Lou’s forte is content marketing and his good friend, Tom’s, is sales. Both playing a crucial role in the inbound marketing process.
Many of us around the office have envisioned Tom and Lou as always being close friends, but Lou dispels the rumors their friendship began in the sandbox or the crib.
“I’ve known him for a long time, but it wasn’t until high school and student government where we first worked together,” explains Lou, who was Class President for his four years at WHS – and Tom was his VP.
Lou, whose father happens to be involved in local politics as a Member of the Board of Selectman, continued his service to his school in college where his was the Student Body President at Westfield.
“Service is something my parents instilled in me. I really just love to help.”
This same lend-a-hand attitude has carried over into our offices, where Lou routinely has his days shaken up and his talents enlisted to aid in other projects. Blogging is the “glue,” as he puts it, to his day, but at any point he can be found interviewing someone in the videos booth, putting together a presentation for a speaking engagement, or editing John’s next book.
Lou is a writer at heart and counts himself as fortunate to have been able to combine his passion with his career. He got his professional start at the age of 13, when he reached out to the editor of the Wilmington Town Crier to cover high school football and continued working with the local paper for six years.
To this day, Lou is an avid sports fan, keeping up on our New England sports teams. His family has Red Sox season tickets, and he says he’s grateful to get to about five games each summer. He’s hopeful that this year’s team may be able to surprise many.
He’s also a bit of an audiophile with classic rock and country tastes.
“Piano Man by Billy Joel has always been my favorite song, for as long as I can remember,”
says Lou, “and I’m always trying to make it to concerts.”
Recently, he’s been dabbling at learning the guitar. It sounds like he is steadily amassing a strong, yet admittedly short, acoustic set—emotionally drawing late-night listeners in with the ’90s classic, Let Her Cry, and following up with modern day sing-a-long, Wagon Wheel, so far so good.
Lou is also a bit of a cook, and his specialty also happens to be his favorite food (see below).
Lou’s talents give us a voice here at 21 Concord Street, and we’re lucky that they’ve also given us a chance to learn so much about one another with this series.
NOTE: I’m not sure how Lou keeps these posts to a readable length, but we’ll certainly be leaving them up to the pro with our upcoming installments. (And I’ll be doing so with an even greater level of appreciation.) Also, a quick ‘thanks’ to my fellow team members, Kelly and Kerri, on some great hard-hitting questions for our office enquirer.
Lou’s Fast Facts
Favorite Movie: Rocky
Favorite TV Show: Saturday Night Live
Favorite iPhone App: Songza
Favorite Food: Chicken Parm
If you could pick the next interlinkONE/Grow Socially company outing, it would be…
“It’s been said before, but Fenway Park.”
This week, we’ll be getting to know Ginny Ciampa, interlinkONE and Grow Socially’s controller.
We thought the day would never come.
Easily the most elusive of all of the Meet The Team subjects to this point, Ginny Ciampa is not one for the spotlight.
Ginny is interlinkONE’s Controller, and will have been working behind the scenes with the company’s finances and HR for 11 years come this spring.
How she got her start here is one of the more entertaining stories that our team has come up with to date.
“I got my start here because Mikey and Trevor got in trouble,” she said. Mikey, her son, now a UMass-Dartmouth freshmen and Trevor Foley, John Foley’s son, a freshmen at Worcester State, were in trouble during their first grade recess.
“I got a call from the assistant principal, and that’s where I met Melanie (John’s wife). We connected, and at that point they were looking for someone to work in the finance department (at interlink). It was only supposed to be part time, but that’s how it all began.”
Ginny now controls all of the finance and HR efforts of the company, ranging from paying all the company bills, managing the budget, corporate tax returns, compliance measures, employee hires and compensation, operations – a wide array of responsibilities.
“A normal 9-5 is a ton of meetings,” said Ginny. “It’s just making sure everything gets handled.”
Ginny noted that her favorite part of the job would have to be her coworkers. “We have an awesome group of people,” she said. “They are committed. I think most people here like working with one another, I truly do believe that.”
“We have our moments but overall, we are just good as a team. That’s what makes this company great.”
Ginny also had laudatory statements for John Foley.
“His energy flows down to the company,” she said. “If it weren’t for his creativity, the company wouldn’t be here today. That’s the truth.”
After work, Ginny doesn’t need to go very far. “I am definitely a homebody,” she said. “I truly love when my family is all there. I’ve loved being a mother and a parent since the day I’ve had my kids, I look back and smile every time, on every aspect of it.”
Ginny lives in Wilmington with her husband Mike, and her three children – Kim, 22, Mikey, 19, and Stevie, 17. Kim and Mikey are also interlinkONE employees.
“I love cooking, reading, being outside,” said Ginny. “Walking, being near the ocean…it doesn’t take much to make me happy. I’m very simple.”
She shared that she isn’t much of a movie fan, and one of the biggest questions around her house is, “is this a Ginny movie?”
“I won’t watch anything that doesn’t have a happy ending,” she said. “If it’s stressful or suspenseful, I won’t watch it. If it makes you cry? Forget it.”
Ginny’s gentle and understanding nature make her a perfect fit for interlinkONE and Grow Socially, and her steady presence has helped guide the company for over a decade.
Ginny’s Fast Facts
Favorite Movie: None
Favorite TV Show: HGTV Love It Or List It
Favorite Food: Mexican
Favorite iPhone App: Flow
If you could pick the next interlinkONE/Grow Socially company outing, it would be…
“I would take everyone to Aruba.”
We have been braving the New England deep freeze lately, with temperatures hovering right around 10 degrees for quite some time.
That won’t stop us from bringing you the best from the marketing world over the past two weeks, here are the picks from the Grow Socially team.
Facebook Open Graph
Reported By Donna Vieira
Facebook had a massive press event last week to announce Graph Search, a way to scour the endless world of Facebook data by searching for specialized items, like shared interests, photos in specific locations and restaurants.
Read more here: http://ilink.me/13670
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JT Bringing MySpace Back
Reported By Kerri Stinson
Backed by Justin Timberlake, MySpace has relaunched and is looking better than ever. With an updated and responsive design, huge emphasis and music and graphics and a more sophisticated look, will you be returning to MySpace?
Read more here: http://ilink.me/13671
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Kutcher Channels Jobs
Reported By Tom Barry
Ashton Kutcher is set to play Steve Jobs in the upcoming biopic “jOBS.” He will be appearing at the upcoming Macworld expo as the innovator himself. Apple has not made an appearance at Macworld since 2009.
Read more here: http://ilink.me/13672
Be sure to check out the end of 2012 edition roundup!
Rocky Balboa had Mick. Luke Skywalker had Yoda. interlinkONE has Adam Meixler.
Every company needs a mentor. A guru. Someone with all the solutions. No matter the issue, Adam has an answer. When it comes to technology and development, one would be hard-pressed to find someone more knowledgeable than Adam. A member of the interlinkONE team since his high school days, he has seen the company grow and change – and has been integral in all of it.
“I’ve done a ton of things here over the years,” said Adam. “The job has changed a bunch. When we first started and interfaced with customers in the early 2000′s, not everyone had IT guys that were knowledgeable with the internet. We did a lot of explaining about FTP, answering questions about how to get on the internet. Now I talk to customers more on a support role, customizing or building for them, how they can better use the system.”
Adam’s origin story with interlinkONE is classic. A sophomore at Wilmington High School in the late 1990′s, Adam received a call from a “random guy” who had heard Adam “was good with computers.” This guy was, of course, John Foley.
“So I say no, I blow him off,” Adam said.
A couple weeks go by and Adam began to reconsider. He was only 16 at the time, but ended up coming down to the office to talk with John. They eventually worked out a deal and Adam has been a cornerstone of the company ever since.
Adam’s main focus during work is to keep stability and normalcy – even though his days tend to have everything but those qualities.
“There are some tasks that are always on my mind, stuff that isn’t written,” said Adam. “It’s about stability, it’s about the servers and the service is up for everyone at all times. It ranges from the phone and mail systems here, to the ordering system, Qreate & Track and iFlyMobi, all of it.”
Adam also shares information internally. He delivers important news on the company’s inner workings across all departments – development, IT, support, marketing and sales.
When the day’s work is done, that doesn’t mean Adam’s fascination with tech ends. “I’m a dork, I like the technical stuff,” he said. “I like the new hardware. I love new performance tuning. When you have a database that isn’t performing well, and you can save a tenth of a second across a large number of records, that’s huge. That’s the stuff I like.”
Adam is also an avid skier, as well as a bit of a daredevil. “I love going fast, whether it is in a boat, a car, whatever.”
Anyone who works, or has worked, for interlinkONE and Grow Socially knows just how important Adam is to the team. He’s the man with all the answers. And perhaps has the greatest beard this world has ever known.
Adam’s Fast Facts
Favorite Movie: Fight Club
Favorite TV Show: Top Gear
Favorite iPhone App: iSub
Favorite Food: Pizza
If you could pick the next interlinkONE/Grow Socially company outing, it would be…
“Taking everyone to Whistler.”
While the New England winter continues to bear down on us at Grow Socially, we find ourselves pouring through the avalanche of news coming from the world of social media and online marketing.
Before we dive in, just a reminder that Tom Barry, Whitney Tyson and myself will be hosting a webinar next Wednesday, January 16, entitled “Your Content Marketing Playbook.” Reserve your seat today. For all of the football fans out there, this one is for you.
While we are gearing up for the big Patriots showdown with the Houston Texans this upcoming Sunday, we found the time to present our favorite stories of the week. Enjoy.
Facebook Updates Timeline
Reported By Donna Vieira
Facebook announced that will be making another change – this time to the relatively new timeline feature. A streamlined tab menu will be taking the place of the various thumbnails that once rested beneath your cover photo.
Read more here: http://ilink.me/133b3
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2013 Pantone Color Of The Year Announced
Reported By Michelle Jollymore
Pantone recently announced their 2013 color of the year. It is – Pantone 17-5641 Emerald.
Pantone is the largest source of color information in the world so they know their stuff when it comes to colors.
Read more here: http://ilink.me/133c2
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LinkedIn Reaches 200 Million Users
Reported By Kerri Stinson
On Wednesday, LinkedIn announced that they have reached 200 million members – proving its worth as a social network.
According to a Mashable article, LinkedIn reports gaining 10-15 million new users per quarter.
Read more here: http://ilink.me/133a7
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Facebook Adding Voice Messenger to Mobile Apps
Reported By Kelly O’Halloran
Users can now send their Facebook friends voice messages up to 1 minute long through the app. Though I’ve yet to utilize the update, I do use Messenger a lot in my day to day life, so I could see it being a fun feature to try out with my close friends and family.”
Read more here: http://ilink.me/133ab
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Microsoft Ditches Messenger, Switching To Skype
Reported By Whitney Tyson
Microsoft is merging its messaging feature with the popular video-chat tool, Skype. It’s a sign of the times, video-chat features have become a prominent feature in many popular devices.
Read more today: http://ilink.me/133af
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Introduction To Betterific
Reported By Kim Ciampa
This week I was introduced to Betterific, a website that allows consumers to interact and offer feedback and ideas on how to improve their favorite products. You simply finish the phrase, “Wouldn’t it be better if…” and other consumers can vote the idea up or down and comment.
Read more here: http://ilink.me/133b7
Check out the ‘End of 2012′ edition of the Roundup!
2012 has come and gone, here are the Grow Socially team’s favorite stories from the year that was. As 2013 begins, we would like to thank everyone who has visited our blog over the past year, and we hope that we can continue to provide interesting, enjoyable, and entertaining content to you.
From all of us here, we want to wish you a prosperous and successful 2013. Cheers.
The Rolling Stones and Your Website
Reported By Kerri Stinson
Being a web developer, I really liked the way this article creatively used the Rolling Stones to explain how companies should be using their sites to showcase their identity and talents.
I agree that, “Simplicity is powerful. Like the immediately distinguishable riffs and sound of Jagger and company, your site should stand apart from other sites while having faith in tried and true methodology.”
Read more here: http://ilink.me/131e8
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Zack Ryder Takes on the Grow Socially Blog
Reported By Trevor Foley
This past September, my coworker Graham Spector was fortunate enough to sit down with WWE superstar Zack Ryder to talk about his usage of social media.
It was a terrific read, and a real honor for us to have on the site.
Read more here: http://ilink.me/131ed
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Twitter and Hurricane Sandy
Reported By Kelly O’Halloran
Although it was disheartening to see Twitter be used to spread misinformation during Hurricane Sandy, it was really powerful to see the social network utilized to help victims in the days following the storm.
People used Twitter not only to share their prayers for those affected, but also to provide information on how to donate and volunteer in the relief efforts.
Read more here: http://ilink.me/131e7
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Pinterest Breaks Through in 2012
Reported By Donna Vieira
In a world where words were king among the big three (Facebook, Twitter, LinkedIn), a quiet little network that had been around for a while made a big splash in 2012. Pinterest tapped into our craving for visuals and have created a “pinterevolutino” that has simultaneously changed the wedding planning world. It is now one of the most heavily trafficked sites and the 6th largest social network.
Read more here: http://ilink.me/131e9
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Mobile is Here to Stay
Reported By Tom Barry
2012 was a huge year for mobile devices. From the release of the iPhone 5 and Galaxy S3 to the iPad Mini, mobile saw a massive increase in mainstream news coverage this past year.
Our day-to-day lives have changed tremendously as a result of the evolution of mobile, and this trend will only continue.
Read more here: http://ilink.me/131eb
Happy new year! And be sure to check out the holiday edition of the Marketing Roundup.
This week, we will be getting to know Kim Ciampa, a project coordinator here at interlinkONE and Grow Socially.
Each day at 21 Concord Street offers new challenges. There are multiple, bustling companies under one roof. A rich, eclectic client base sustains our operations and keeps us moving forward.
And for our employees, each day offers a brand new gauntlet to run. This may not be truer for any of our team members than it is for Kim Ciampa.
“My day-to-day consists of a lot of different things,” said Kim. “I have my own tasks and then other people come to me with things they need. I don’t have a lot of long term projects. It’s a lot of things I know I need to get to today, or things people need right now.”
Kim is a 2012 graduate of Bryant University, with a degree in business administration. She had a double concentration in marketing and finance, as well as a minor in communication. “It was a lot of group work,” said Kim, of her collegiate experience. “We did a lot of marketing reports, some B2B, some B2C. Lots of case studies too. Those have definitely helped me in this job.”
While she spent equal time learning about finance and marketing, she knows that one of those paths is much better suited for her.
“I can’t see myself at a finance job,” said Kim. “I like marketing, I like working with people. It was interesting to watch everything in my classes and see it all come together. It really helped when I ended up moving into Grow Socially.”
Outside of the office, Kim is a big Red Sox and Patriots fan. “I love baseball and football,” she said. “I love going to games, and hanging out with my friends and family.”
Kim’s favorite part of her job is, as many before her have said, the people who surround her. “I like that we have a young group,” she said. “Everyone is learning together. We’re a startup company, but everyone has been here for a while together. We’re all learning different parts of everyone else’s job. We rely on each other.”
Kim’s Fast Facts
Favorite Movie: Miracle
Favorite TV Show: Friends
Favorite Food: Chinese
Favorite iPhone App: Flow
If you could pick the next interlinkONE/Grow Socially company outing, it would be…
“Getting a box at a sporting event.”
Here at interlinkONE and Grow Socially, we hope you had a wonderful holiday filled with family, friends, food and fun. In case you have missed any of the big news in the online marketing world, we are here to fill you in.
Instagram Feels the Heat
Reported By Donna Vieira
The news heard ’round the world last week was the change in Terms of Service with Facebook’s Instagram. While the language was mildly vague, the interpretation of it was that after January 16, 2013, every photo you posted through the service was public and advertisers would be allowed to purchase the photos directly from Instagram for use in their ads – with the user receiving no notification or compensation for the use of the photo. I wrote an op-ed on it and Instagram has since come out with multiple apologies regarding the “confusing” nature of their wording and a class action lawsuit has already been filed. People say a picture is worth a thousand words; it may be worth a few thousand dollars if this all goes through.
Read more here: http://ilink.me/12fe1
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Facebook Rolls Out New Privacy Settings
Reported By Kelly O’Halloran
Last week, Facebook rolled out new privacy settings that make it easier for you to pick which of your friends or subscribers can view your personal info, status updates and photos.
As Mashable explained, “you should start seeing a small symbol with a lock in the top right hand corner of your screen. Click on it, and you’ve got a list of “Privacy Shortcuts” in plain English — namely, Who Can See My Stuff, Who Can Contact Me, and How Do I Stop Someone From Bothering Me.”
In the past, changes to Facebook’s privacy settings only confused me. But this actually seems like a change that will make changing your privacy settings more intuitive, as you can see in the photo below.
Read more here: http://ilink.me/13114
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Six Expected Web Design Trends in 2013
Reported By Nolan Antonucci
Being a web design company in Wilmington, MA, we are always trying to stay ahead of the newest trends in website creation and management. This article outlines some of the things expected to be seen in 2013, including responsive web design.
Read more here: http://ilink.me/13115
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Facebook Offers Increased Functionality For “Poking”
Reported By Kerri Stinson
For those of us who have been using Facebook for a while, you’ll probable remember the feature that allowed us to “poke” another user. Facebook recently increased the functionality of this feature by releasing a separate Poke app that allows people to poke someone along with the ability to send a 120 character message, including a photo or video.
Trying to corner the latest trend of destructive messaging, Facebook’s app also lets the sender choose who long the recipient of the message can view said message before it is deleted.
Read more here: http://ilink.me/13116
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Apple’s Passbook Updates Could Transform Shopping
Reported By Tom Barry
Apple recently released some news regarding its Passbook that comes standard on new iPhones. This change could very easily alter the way we shop. They are utilizing location-based technology to help drive sales to stores, with an emphasis on coupons.
This is a two-headed monster. Will it be seen as an invasive push system or will it be a beacon of convenience in the retail world? Only time will tell.
Read more here: http://ilink.me/13117
And be sure to check out last weeks edition of the Marketing Roundup!
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