Marketing and Communication

Home/Marketing and Communication

How Simplifying Your Marketing Message Scores New Customers

According to CEB, a best practice insight and technology company, 85 percent of consumers are more likely to purchase brands that simplify decision making and 115 percent of those brands are more likely to be recommended. CEB also found decision simplicity is the No. 1 reason why consumers are likely

5 Ways Your Website Can Attract More Traffic and Convert More Leads

Global mobile data traffic will reach 52 million terabytes by the end of 2015, a 59 percent increase from 2014, Gartner Inc. projects. By 2018, this will more than triple to 173 million terabytes. And Forrester and eMarketer estimate that between 2014 and 2018, U.S. e-commerce sales will increase from

How To: Get More Followers on Twitter

Having more followers on Twitter is a direct reflection on your success as a micro-blogger. The more followers you have, the louder the voice you have. Being personable, engaging, and having a personality can go a long way when trying to gain Twitter followers. Below are some important housekeeping tips