Marketing and Communication

How Social Should Small Business Owners Become?

In the world of small business owners, reaching out to as many consumers as possible is not only smart, it oftentimes proves a necessity.

Unlike larger companies who oftentimes have a marketing and social outreach machine in place, the smaller businesses are not so fortunate. While that does not mean […]

How Simplifying Your Marketing Message Scores New Customers

According to CEB, a best practice insight and technology company, 85 percent of consumers are more likely to purchase brands that simplify decision making and 115 percent of those brands are more likely to be recommended. CEB also found decision simplicity is the No. 1 reason why consumers are […]

5 Ways Your Website Can Attract More Traffic and Convert More Leads

Global mobile data traffic will reach 52 million terabytes by the end of 2015, a 59 percent increase from 2014, Gartner Inc. projects. By 2018, this will more than triple to 173 million terabytes. And Forrester and eMarketer estimate that between 2014 and 2018, U.S. e-commerce sales will increase […]

Integrate Your Text Messaging and Social Media for a Winning Duo

Are you integrating social media and text marketing?

Social media and text marketing are both effective (and cost effective) ways to reach out to your customers.

By integrating them both you can broaden your reach and gain even more benefits from these marketing methods.

How can an integrated approach benefit your brand?

Broaden […]

How To: Get More Followers on Twitter

Having more followers on Twitter is a direct reflection on your success as a micro-blogger. The more followers you have, the louder the voice you have. Being personable, engaging, and having a personality can go a long way when trying to gain Twitter followers. Below are some important housekeeping […]