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Archive for the ‘Events’ Category
Here at Grow Socially, we’re all about having a good time.
We’re all about smart marketing, too. So it made perfect sense for us to craft a White Paper all about online marketing and breweries. The four main ingredients of the brewing process – malt, hops, yeast and water – can teach you all about your online marketing strategy.
We will be your brewmasters – walking you through all of the ingredients for a successful barrel of marketing, including:
- Branding
- Content
- Social media
- Creativity
- Strategy
- A secret ingredient
Download our new White Paper today to start crafting your perfect marketing recipe today. Who needs a six-pack when this one has it all?
Download Here!
It’s been almost two months since I was at the Higher Logic User Group Super Forum (HUGSF). I am so excited to share a little story with you all. As part of our involvement in the event we had two iPad Mini’s that we gave away to two of our booth visitors. We collected a ton of awesome business cards and were able to draw two lucky winners with two pretty cool stories.
Maria Rutledge of the Society of Petroleum Engineers (SPE) (pictured) was our first winner. Maria told me at the booth how hopeful she was to win this since she planned on giving it away to her daughter as a late Christmas present. We drew Maria’s name and are so happy for her daughter, who, according to Maria, was so thrilled to get it!
Our second iPad mini winner was my friend at the Alliance of Cambridge Advisors (ACA) Arlene Moss. Arlene and I met at the event a number of times and have had a number of conversations since her name was drawn from the fishbowl. She had downloaded some content from us at the event and after doing some immediate follow up she and I were able to tweet-up and meet each other face to face at the event. When our marketing team drew her name out of the fish bowl I couldn’t wait to give her a call and send her a tweet congratulating her.
Congrats to both of our winners, HUGSF was such a fun event and I think I speak for all of Grow Socially and interlinkONE when I say we can not wait until next year! We hope to build relationships with all different kinds of associations and are dedicated to producing content to help them grow their marketing efforts.
If you’re an association looking to improve their marketing efforts, pick up your phone and give us a call! We would love to help. 1(800)948-0113
Here are some resources that might help you in the meantime;
- Marketing Success Tips for Your Association
- Centralized Marketing for Your Association
- 3 Things I Took Home from HUGSF12
In mere hours, Tommy Brady and the Patriots will be facing off against a more-terrifying-than-usual Ray Lewis and his upstart Ravens squad.
Undoubtedly, your social networks will be filled with Monday Morning Quarterbacks, people who have never played football or haven’t in quite some time who position themselves as the authority on all things Patriots. “Pass it to Welker more!” they will declare. “Wilfork can stop the whole offense by himself!” Such knowledge, while astute, doesn’t really outline a plan to victory.
In 2013, sporting events are tackled ad nauseum on social networks. Come next Sunday, if you find yourself near a Twitter stream, Facebook Timeline, Tumblr, etc., you’re going to hear about our beloved Patriots. A lot.
What can you expect from the upcoming AFC Championship game? Let’s break it down.
Ray Lewis Analysis
Ray Lewis is a big, scary dude. Everyone knows this. With this potentially being his last game, you can expect a tidal wave of analysis about how he is going to be on a warpath and how he “really wants to win this one.”
Guesses As To What Gronk Is Doing Instead
This is a fun one. People will be giving their best estimations of what Gronk will be doing instead of preparing for this week’s game. There are certainly bars and tables that need to be danced upon.
This is what Gronk did hours after the Patriots lost the Super Bowl last year, and he had an INJURED LEG. Imagine what he can do with only a forearm hampering him.
Eli Manning Jokes
“Hey Eli, how’s the golf course?” And in New England, we’ll all laugh and laugh.
“Where Is Sterling Moore Now?” Jokes
The man who (along with Billy Cundiff) single-handedly propelled the Patriots to the Super Bowl last year.
All it will take is one touchdown pass from Joe Flacco to have all of the wise guys asking where Moore has gone.
(He is on the Cowboys roster now, for those who were actually looking for an answer.)
The Experts Who Will Be Chatting On Sunday
The Coach –
“What was Bill thinking there? I never would have called that! Give the ball to Brady! Where’s Bobby Valentine when you need him?”
The Former Player -
“Back when I played high school ball, we ran that play all the time. These guys are professionals, how do they miss that? Where is my letterman jacket?”
The Cheerleader –
“Go Pats! So pumped for today’s game! Let’s goooooooo!”
The Fence-Straddler -
“I think the Patriots will win, but could definitely see Baltimore pulling it out. It could be Ray Lewis’ last game! Either way, it will be a great game!”
The Comedian –
“Where’s Drew Bledsoe?”
The Condescending Psychic –
“Pass to Welker on third down? Didn’t see that one coming.”
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Expect to see these on Sunday, in some incarnation or another. If all else fails, forget the football, man. Just dance.
Update: 1:13 pm EST – CNet is updating their blog with live pictures from the event. http://ilink.me/13478
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Update: 1:09 pm EST - Via Bloomberg, “CEO Mark Zuckerberg to discuss social graph to discover, make connections.
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Update: 11:31 am EST – Even local news outlets are in the dark. http://ilink.me/1346c
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Update: 10:31 am EST – Interesting timing on an email from Facebook-owned Instagram. “We’re emailing you to remind you that, as we announced last month, these updated policies will be in effect as of January 19th, 2013.” Nothing more than speculation, simply worth noting.
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Update: 10:01 am EST - Facebook stock rises ahead of mystery announcement: http://ilink.me/13462
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Today at 1 pm EST, Facebook is hosting a press event to announce a new development for the social networking giant.
While there have been no leaks of potential stories, there are numerous speculations. A story on USA Today outlines Facebook’s potential interest in jumping into the search engine market, heightening the already contentious relationship with Google.
An enhanced advertising platform is also in the running, as Google owns over half of the mobile ad market in the US.
Not expected to be a player today is the long-standing notion of a Facebook phone. “It doesn’t move the needle for us,” Facebook founder Mark Zuckerberg said at a conference back in September of 2012.
Keep checking Grow Socially for updates – we will be adding to this blog as more details arise throughout the day.
And be sure to follow @GrowSocially on Twitter for updates.
It’s the playoffs. Time to step up your game.
On January 16, at 1 pm EST, Tom, Lou and Whitney will guide your business through the essential plays of content marketing, including:
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- Blogging Strategies
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- White Paper Distribution
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- Content Calendar Creation
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- Videos, Podcasts, Multimedia
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- Secrets To Creativity
Register today to reserve your seat. Like a goal line stand or game-deciding field goal, this is something you won’t want to miss.
Register Today!
We’re getting pretty festive around here at 21 Concord Street. Snowflakes, stockings, ornaments, even a Lionel Richie poster have all been spotted adorning our desks and doors.
The holiday season fosters goodwill and charity, as well as reinvigorated and iconic marketing and advertising. Every year, we see new holiday commercials that we enjoy. Some, however, are timeless. Even big brands reuse and recycle content if its worthy. So stoke the fireplace, pour some hot cocoa, and deck the halls with these holiday favorites from the Grow Socially team.
M&M’s- Submitted By Donna Vieira
Corona – Submitted By Whitney Tyson
Hershey’s Kisses – Submitted By Kerri Stinson
Polaroid – Submitted By Graham Spector
Folger’s Coffee – Submitted By Kelly O’Halloran
Best Buy – Submitted By Trevor Foley
NBA – Submitted By Kim Ciampa
Campbell’s Soup – Submitted By Tom Barry
Cadillac Norwood – Submitted By Nolan Antonucci
Coca-Cola – Submitted By Lou Cimaglia
For more holiday fun, check out some of these related posts.
Mobile Minute – Holiday Shopping Edition
Are You Guilty Of Bad Holiday Marketing?
What To Do With These Leftovers? Recycling Your Content.
Grow Socially attended HUGSF12 for the first time this year – and I can say with certainty that it is one we are already looking forward to attending next year. We learned a lot, met some great people, and had a blast.
With so many great moments, it is tough to pick the best. But we narrowed it down to three. Here are my top takeaways from HUGSF12.
There are tons of ways to maximize your Higher Logic experience.
From social media to mobile, and everything inbetween, the team showed a bunch of creative ways to maximize your Higher Logic experience. Our company was there to learn more about Higher Logic, and find unique ways to drive members to communities while incorporating a multichannel approach.
During the aptly named “45 in 45” session, the Higher Logic team shared 45 time-maximizing ideas in 45 minutes. I most enjoyed learning about using mobile apps to host an event driven by app user experience.
One panelist encouraged hosting events such as, “APPy Hours” to drive engagement and encourage fun.
Creativity is important (and highly encouraged)!
This event was the epitome of creativity. You don’t see many companies who put their development team in front of clients the way Higher Logic does. They even have a great mascot, a frog named Floyd, who lead the group in a big dance number.
They stressed the importance of having a creative presence – your website, social media channels, Higher Logic community, etc. – to show your members not only that you care about them, but also that you are relevant and informed.
There is an association for everything.
From the Society of Petroleum Engineers to an association for piano makers, there is truly an association for everything. I was fortunate enough to meet so many great people throughout the conference.
While the makeup and membership of every association is vastly different, the underlying principles stay the same, and all the same challenges are faced. They all want to increase membership and engagement. We can all learn something from each other. Whether you are an association for Massachusetts teachers, or are like our friends Todd and Joan at the Geological Society of America, you have members that want you to care about them.
There are so many ways to engage with your members. My advice? Develop a strategy to connect and engage with your members or give us a call today – we would be more than happy to help.
Connect with me today – and be sure to sign up for my webinar!
On Thursday, December 13, at 2:00 pm EST, Tom Barry and myself (Lou Cimaglia) will be hosting a webinar entitled, “5 Best Practices of Inbound Marketing – And How Grow Socially Can Help.”
Register Today!
Date: Thursday, December 13
Time: 2:00 pm – 2:40 pm
Cost: Absolutely Free
Topics covered will include:
- How to turn your website into a lead-generating machine
- Creating engaging and original content and boosting your SEO
- Next generation and responsive web development and design
- Strategic outbound marketing, email marketing and social media
- The importance of analytics
Register here!
On November 15, at 2:00 pm EST, I will be hosting a 30-minute webinar on iFlyMobi product demonstration.
This product demo webinar will be focused on educating our audience on best practices and ways to use iFlyMobi and QReate and Track to make the most of your mobile marketing experience.
We will cover everything from building mobile websites to selling them, as well as using QR codes to enrich your marketing efforts.
Click Here To Register
This will be the first installment of a monthly webinar series on interlinkONE and Grow Socially updates that can help grow your business.
The third Thursday of every month will feature a product demonstration on one of the interlinkONE and Grow Socially family’s many marketing tools.
The first Monday of every month will feature discussions on new marketing topics such as mobile, social media, QR codes, and much, much more.
Contact Us For An Audit
FROM THE BLOG
Success through Onsite-Offsite Blogging || Read More
May 17, 2013
12 Ways to Incorporate Social Media into Events || Read More
May 15, 2013
Do Promotional Products Still Work? || Read More
May 8, 2013
