Content Marketing

5 Ways Your Website Can Attract More Traffic and Convert More Leads

Global mobile data traffic will reach 52 million terabytes by the end of 2015, a 59 percent increase from 2014, Gartner Inc. projects. By 2018, this will more than triple to 173 million terabytes. And Forrester and eMarketer estimate that between 2014 and 2018, U.S. e-commerce sales will increase […]

Tips for Creating a Content Calendar

Fresh, well-written, and relevant content is an integral part of the successful marketing plan of any modern business. Effectively managing content is also essential, however. Content management strategies include releasing the right content at the right time, using content designed to speak to a specific audience, and making certain […]

Improving Your Email Open Rates

The ultimate goal of email marketing efforts is to invite readers to both engage and to react to the content inside. But one of the most common missteps committed in this space isn’t just crafting interesting and useful content inside the email, but failing to offer enough interest or […]

The Importance of Branding Your Business via Social Media

social-media-success-150x150Social media this, social media that.

Whether or not you actively are using social media, it’s everywhere and it’s very in-your-face.

A study by MarketingProf found that although direct mail and real-life events are slightly more effective than Twitter, for example, a […]

Budgeting for Social Media Should Be a Priority

Social media is quickly becoming a part of every company’s marketing plan, so it only makes sense to properly budget for the social aspect of your business.

Not only is a social media presence great for your brand, it’s the perfect way to stay connected to the customers that fuel […]