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Marketing and PR: A Winning Combination

In just a couple of weeks, the NHL and NBA will crown a champion in their sport, showing us the true meaning of a team that came together at the right time to achieve the highest level of success. A team championship is the best example of a group of

5 Reasons Your Business Should Back Up Social Media

Is social media at the core of your marketing strategy? Do your followers keep up with your new product releases, services, promotions and blog content? Does your business rely on positive online reviews for lead generation and exposure? If you answered yes to any of the questions above, just imagine

How Your Business Website Can Turn Visitors Into Customers

The most important way a company website can serve customers is by enabling them to find what they need quickly. To deliver a website that does this, don't weigh your website down with heavy graphics and video that can slow the site's loading speed or serve as a distraction. A

5 SEO Trends to Consider for 2015

As 2015 has set in, marketers have the opportunity to look back at past techniques and predict ones that will have a major effect on companies this year. SEO is as important in 2015 as it has ever been and will continue to play a major role in the success

Best Technology for Your Business While On-the-Go

Information technology research consulting firm Gartner recently put out its list of strategic technology trends to watch in 2015. Some of these tech trends seem like they should be part of a Star Trek spin-off. But, no matter how futuristic they seem, most of these tools are on the forefront