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5 Ways Your Website Can Boost Your Sales

The online world has never been so vital to your company. An effective website not only sends your customers a message about your business and brand, it can also boost your sales. You can think of your website as being analogous to a bricks and mortar store. If it's easy

Snaps, Stories, and the 24-Hour Countdown: How PR Can Capitalize on Snapchat

Marketing pros and public relations gurus, ask yourself this: What is the value of having a target audience watch your well-designed ad campaign? Keep in mind that the audience has chosen to watch your ad, and is well educated on its almost instantaneous self-destruction. The audience (read: buyers) knows that