Business

5 Ways Your Website Can Boost Your Sales

The online world has never been so vital to your company. An effective website not only sends your customers a message about your business and brand, it can also boost your sales. You can think of your website as being analogous to a bricks and mortar store. If it’s […]

Snaps, Stories, and the 24-Hour Countdown: How PR Can Capitalize on Snapchat

Marketing pros and public relations gurus, ask yourself this: What is the value of having a target audience watch your well-designed ad campaign? Keep in mind that the audience has chosen to watch your ad, and is well educated on its almost instantaneous self-destruction. The audience (read: buyers) knows […]

How Social Should Small Business Owners Become?

In the world of small business owners, reaching out to as many consumers as possible is not only smart, it oftentimes proves a necessity.

Unlike larger companies who oftentimes have a marketing and social outreach machine in place, the smaller businesses are not so fortunate. While that does not mean […]

5 Ways Your Website Can Attract More Traffic and Convert More Leads

Global mobile data traffic will reach 52 million terabytes by the end of 2015, a 59 percent increase from 2014, Gartner Inc. projects. By 2018, this will more than triple to 173 million terabytes. And Forrester and eMarketer estimate that between 2014 and 2018, U.S. e-commerce sales will increase […]

How To: Use Snapchat for Marketing

Snapchat1Since Snapchat was released in 2011, the app has advanced from being primarily targeted towards teenagers, to making its way into the business world. Marketers have taken advantage of the app and created new ways to market certain products and services […]