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3 Steps for Responding to Social Media Complaints

It's no secret that social media has changed the way businesses and customers interact. By opening up lines of communication, companies are required to be transparent, and customers have the opportunity to speak directly with the brands they are using. While this communication can often be positive, which is basically

5 Ways Your Website Can Boost Your Sales

The online world has never been so vital to your company. An effective website not only sends your customers a message about your business and brand, it can also boost your sales. You can think of your website as being analogous to a bricks and mortar store. If it's easy

Snaps, Stories, and the 24-Hour Countdown: How PR Can Capitalize on Snapchat

Marketing pros and public relations gurus, ask yourself this: What is the value of having a target audience watch your well-designed ad campaign? Keep in mind that the audience has chosen to watch your ad, and is well educated on its almost instantaneous self-destruction. The audience (read: buyers) knows that