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Using Social Media to Build Your Customer Base

When you want website traffic, focusing on your social media accounts is essential. With the variety of ways to interact with potential customers using Twitter, Instagram, Facebook, and more, you are missing out on vital ways to increase your website traffic if you aren't utilizing social media effectively. A strong

How to Put a Positive Spin on Negative PR

United Airlines is a multi-billion-dollar company which carries millions of passengers a year, but it only took one incident to send the company’s reputation into a downward spiral. When Chicago Department of Aviation security officers dragged uncooperative passenger David Dao off a United Flight in April, the negative publicity triggered

How to Use Social Media as a Powerful Customer Service Tool

As social media becomes more and more the go-to spot for brand interaction, companies without a social presence would be smart to adopt such a system in order to better serve customers where they spend most of their time. According to a study by J.D. Power, 67 percent of consumers

5 Weird Tricks to Grow Your B2B Sales

If you are looking to increase your B2B sales, it can be difficult. But, it doesn't have to be. If you have the right playbook, you can fast-track your way to success. Implement these five tips to start seeing mega profits fast: 1. Facebook Brilliance If you aren't using Facebook

6 Areas of Marketing to Focus on in 2017

For your organization to grow and become more successful and recognizable, you need to have a strong marketing presence. For many businesses, marketing can seem overwhelming because of all of its different components. Having a general understanding of marketing and all of its parts is important, but you also need