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6 Areas of Marketing to Focus on in 2017

For your organization to grow and become more successful and recognizable, you need to have a strong marketing presence. For many businesses, marketing can seem overwhelming because of all of its different components. Having a general understanding of marketing and all of its parts is important, but you also need

We Hear You: 3 Tech Companies That Listened to Social Media Feedback

Social media can be a great way to garner feedback from your customers, but many companies aren't taking advantage of this powerful tool. An estimated 32 percent of consumers who use social media profiles for customer service inquiries expect the brand to respond within 30 minutes, and 42 percent expect

5 Ways Your Website Can Boost Your Sales

The online world has never been so vital to your company. An effective website not only sends your customers a message about your business and brand, it can also boost your sales. You can think of your website as being analogous to a bricks and mortar store. If it's easy

Brand Messaging Techniques from Winning Companies

Whether you run a Fortune 500 company or a storefront business with three employees, your messaging matters. The words you use on your website, in your marketing materials and even verbally, paint the public persona of your business. It can be tempting to fall prey to using more words than

Creating a Successful Future for Your Association

Associations are facing more challenges than ever before. Member expectations have changed - getting value for money is important. Add to that increased competition, both from rival associations and the glut of information available online for free, and it's no wonder associations are worried about their membership levels. It's not