3 Steps for Responding to Social Media Complaints

It's no secret that social media has changed the way businesses and customers interact. By opening up lines of communication, companies are required to be transparent, and customers have the opportunity to speak directly with the brands they are using. While this communication can often be positive, which is basically

Using Social Media to Build Your Customer Base

When you want website traffic, focusing on your social media accounts is essential. With the variety of ways to interact with potential customers using Twitter, Instagram, Facebook, and more, you are missing out on vital ways to increase your website traffic if you aren't utilizing social media effectively. A strong

How to Put a Positive Spin on Negative PR

United Airlines is a multi-billion-dollar company which carries millions of passengers a year, but it only took one incident to send the company’s reputation into a downward spiral. When Chicago Department of Aviation security officers dragged uncooperative passenger David Dao off a United Flight in April, the negative publicity triggered

How to Use Social Media as a Powerful Customer Service Tool

As social media becomes more and more the go-to spot for brand interaction, companies without a social presence would be smart to adopt such a system in order to better serve customers where they spend most of their time. According to a study by J.D. Power, 67 percent of consumers