Not All Generations Are the Same: How to Customize Marketing Per Generation

Generations are not a one-size-fits-all experience and people born within a certain time frame experience things differently. Nevertheless, each generation's mindset has been influenced by its social environment, in which individuals develop values that frequently shape their purchasing behavior. Since each generation is disconnected by particular preferences, priorities, and perspectives,

Using Twitter to Improve Customer Service

Over 80 percent of customer service requests are happening on Twitter, according to Socialbakers. Twitter found that there were 2.5 times more tweets directed at leading B2C companies in 2015 than 2013. Most brands have adopted some sort of customer service presence on Twitter, but that doesn't mean they're all

5 Reasons You Shouldn’t Wait to Move to Digital Marketing

The Internet is a gateway to millions of potential consumers. These consumers, in some way, shape, or form are always connected to the net. Google even made those glasses, walking with the World Wide Web, your pupils greeted with tweets from your favorite celebrity. Digital marketing goes beyond that of

Don’t Break up with Social Media

As all too many individuals have discovered over time, legal troubles can find their way to one sooner rather than later. When that happens, having the right lawyer standing behind you can mean the difference between winning your case and coming out on the short end. That said finding the

Time Won’t Stop Them: 7 Brands With Longevity

Every company has a starting point. In the far future, we may be looking at Facebook and discussing its evolution over the years. When businesses rebrand, rebuild and reestablish, they have the ability to hold huge market shares for decades or even centuries. Ray-Ban This eyewear icon dates back to