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Twitter rolled a number of design and layout changes last week. And for the most part, they’ve been well-received. I know that I personally am a fan of the changes.
They also released a feature that helps marketers to share content from Twitter on their websites.
The “Embed this Tweet” feature makes it possible for someone to easily include a status update from Twitter, as opposed to having to create and insert a screenshot.
In fact, here’s an example of a Tweet that is embedded thanks to the code that Twitter provides:
Learn How to Grow Your Print Business at the PODi AppForum – interlinkone.com/news/2011/12/1…
— PODi.org (@PODi_ORG) December 13, 2011
Benefits of the Embed Feature
Why is this better than inserting a screenshot of a tweet?
Well for one, it’s probably a bit quicker than diving into your favorite graphics or screen-capture program.
But more importantly, website visitors will be able to interact with each aspect of your tweet.. For example, they’ll be able to access the profile associated to the tweet and they can also click any links that were included in the content.
Also, they can click the “action” links that let them Reply, Retweet, or add the content to their “Favorites” list.
How the “Embed This Tweet” feature works
- Find the tweet that you would like to include. Then, click the “Open” link and then the “Details” link.
- On the following page, click on the “Embed this Tweet” link.
- Simply copy the HTML that is provided and paste it into the page where you would like it included.
We hope that you find this tip useful! Click here for additional options that are provided in this Twitter feature.
I wanted to share a video from my good friend Peter Muir of Bizucate.
In this 4-minute clip, Peter shares some eye-opening strategies and tips to help printers improve their sales efforts.
Are you looking for ways to grow your print business in 2012? If so, you’ll be able to find plenty of ideas and inspiration at the PODi AppForum in Las Vegas.
I am quite happy to announce that I will be one of the speakers there. The topic that I’ll be speaking on is “How to Transform Your Business into a Marketing Services Provider”.
If you do attend, I’d love to see you there! I promise that you will walk away from my session feeling informed, inspired, and entertained!
Below is a description of what the attendees can expect from my session:
An in-depth look at the dramatic changes that have affected the print industry recently along with proven strategies, plans and tactics that print service providers can follow to grow their business despite the decrease in printed materials.
This highly interactive presentation (come prepared to participate!) will examine case studies of companies that have already found ways to adjust their business model, and succeed. You’ll hear commentary and advice from industry leaders who not only offer valuable guidance on what printers must do now, but also how they can prepare for what changes will come in the near future.
Key Takeaways for Attendees:
- Discover various paths that you can take to transform your business into one that successfully offers full marketing services
- Learn how to make the necessary internal and external changes – including resources, messaging, and more
- Take home business strategies, marketing plans, and campaign ideas that will help your business grow!
RELATED RESOURCES |
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Twitter is certainly making some big news in the marketing world today. They have announced a variety of enhancements that will have an effect on the way that companies use the social network.
While we’re still picking up bits of information as we go, here is what we’ve learned so far:
- There’s a whole new Look and Feel: Twitter has made fairly significant layout changes to the web and mobile app versions.
The website changes are being rolled out slowly. Judging by online chatter, a decent amount of people already have it. However, people like me are still waiting.
But… I’ve already downloaded the revamped Twitter App on my iPhone. From what I’ve seen so far, I really like it. It’s certainly a lot cleaner than the previous version. They’ve also changed the names of some of the main navigation buttons. Both of those updates should make it a lot easier to navigate through the App, but more importantly, to find and connect with compelling people and topics.
- Twitter now has Brand Pages: As part of their redesign, Twitter is rolling out Brand Pages to help companies get more value from the social network. While I’ve only seen screenshots of how these are going to look so far, here are a few features that I’ve read about:
- Brand pages can be customized with large header images
- Brands can choose to keep a particular tweet at the top of their time line
- The top tweet auto-expands to display embedded photos or videos
We will keep you updated if we learn additional big news about these changes. In the meantime, Twitter has put out a great video that highlights benefits of the redesign:
After 7,113 votes were cast (22% more than the 2010 election) for 79 nominees by 4,656 people (each voter could choose up to three nominees) our very own CEO John Foley, Jr. and interlinkONE’s VP of Sales Karen Sheehey DeWolfe both made the “Top 50 Most Influential People in Sales Lead Management” List.
Susan Campanale, VP of Marketing for the SLMA said, “These people are recognized by their peers as power players in the pursuit of ROI for marketing lead generation.”
Congratulations to both John and Karen!
The full list of 50 winners is available for viewing on the SLMA site. The SLMA served as the independent tabulator of votes and does not endorse the services of those listed. Voters were only allowed to vote for up to three people. Only SLMA members were allowed to nominate people to the nominees list. Non-members and members cast one ballot with up to three non-duplicated votes.
As you look forward to the marketing and sales goals that you’ve set for 2012, it’s important to look at some of your accomplishments in 2011.
In addition to reflecting on successful campaigns and awards that you may have won, you should also view the new “fans” and “friends” that you’ve made on your social networking channels as accomplishments.
If people are opting-in to see your updates on their social networks, you are doing something right! But, here is an important question — how can your social media fans help you to reach your sales goals over the next year?
One way to do that would be to focus on wowing them with your customer service efforts. If you can do that, you can often turn them into ambassadors for your brand.
Here are 5 steps to help you accomplish that:
- Ask them questions - When you take the time to reach out to customers and ask for their input, you can make them feel important. Also, you will get good feedback that can help your business in other ways! Social networks can be a great way to survey your customers.
- Make everything “easy” - Analyze every touchpoint that a customer may have with your brand. Is it easy for them to make a purchase? To return an item? To ask for help? If you can continually make those processes easier, you will save time and energy for your own staff, you’ll increase sales, and you’ll put a positive light on your company in front of your customers.
- Provide them with share-able moments - Social media certainly has the potential to power word-of-mouth marketing success stories. If you would like to see your customers contributing to a similar effort for your business, you must do two things — provide awesome content that they will want to share, and, make it easy for them to share it!
- Quick responses - Social media has contributed to what some people may term an “ever-shrinking attention span”. Rather than sit and wish that this wasn’t the case, we need to adapt. Ensure that inquiries or complaints that come in through social networks are handled as quickly as possible by your team. Your social media fans will appreciate that… and it may help you to generate even more fans.
- Release limited offers for social media customers - If you treat your social media fans as unique, they may be more willing to share your promotional offers with their friends.
These 5 simple customer service steps can go a long way in helping your company to turn social media efforts into new sales.
How effective is online video when it comes to your marketing efforts?
Thanks to YouTube’s launch of their Analtyics tool, it may now be a bit easier to find out what’s working.
Yes, YouTube has had reports for a long time under Insights, but from what I’ve seen in the Analytics tool, there are definitely improvements.
Here are some of the highlights from the new reporting features:
- A much cleaner-user interface
- A quick overview that displays all of key information in one place, with links that allow you to easily get to further detail.
- There are more detailed statistics to help develop an understanding of what content is working and who your audience is.
- In the Retention Report, you can see how far viewers are watching through your video.
Here is a screenshot of some of the charts that are available on the Overview Report:
Is Twitter helping your company to generate leads? Is it enabling your Support team provide service to customers? Is it helping to humanize your brand?
Those are all valid and common questions that many businesses look at when they try to determine if social networking activities are proving to be beneficial.
But are there other ways that social networks could help our business that we may just not be thinking of?
Using Twitter to Place an Order
I stumbled upon this bit of inspiration today from Springwise.
The energy company Electric Ireland found a way to use Twitter to power a pop-up café! Here’s how it worked:
- There were 24 food and drink options displayed inside small boxes.
- Each box had a corresponding hashtag.
- If someone want to place an order, they had to send a tweet with the appropriate hashtag.
- When the order was ready to be picked up, the user’s Twitter profile appeared on a screen and the door holding their treats was opened.
More than a Marketing Tactic?
From all of the reports that I’ve read, this campaign absolutely helped generate attention for Electric Ireland. And for many marketers, that is certainly a sought-after result.
But… could it also inspire a merchant elsewhere to start generating orders via Twitter on an on-going basis? Maybe… or maybe there are too many potential logistical problems.
But either way, putting forth the effort to dream up other ways that social networks could help our business is an activity worth doing.
I’m happy to announce the release of interlinkONE’s latest White Paper, “Mobile Marketing: Grabbing Consumers on the Go!”
If you are looking for ways to incorporate mobile into your marketing efforts, please download your free copy today.
How It Helps
We live in a mobile culture. Whether your customers are businesses or consumers, devices such as smartphones and tablets are changing when, why, and how they are searching, finding, and consuming information.
In this White Paper, we provide an overview of technologies that you can use to market effectively to the ever-growing mobile audience. The White Paper covers items such as:
- QR Codes
- Mobile Websites
- SMS/Text-Messaging
- Mobile Social Media
- Mobile SEO
- And more…
How Can You Get It? And How Much Does it Cost?
Those questions are easy to answer.
First of all, it’s free! Simply head over to our registration page to receive your copy.
Contact Us For An Audit
FROM THE BLOG
Is Our Social Media the Problem? || Read More
June 11, 2013
The Marketer’s Guide to Marketing in the Social Media Market || Read More
June 6, 2013
Why My Business Needs to be Active in Social Networking || Read More
May 26, 2013
