Marketing pros and public relations gurus, ask yourself this: What is the value of having a target audience watch your well-designed ad campaign? Keep in mind that the audience has chosen to watch your ad, and is well educated on its almost instantaneous self-destruction. The audience (read: buyers) knows […]
If you are still using the term “customer service,” then have someone roll up a newspaper and slap you on the nose every time you use it. Relationship marketing theory is about forming bonds with customers and caring for their needs – thus, customer care.
Using this theoretical […]
You have worked really hard on an upcoming event, and to share it with as many people as possible, you want to give live streaming a try. Maybe you have seen the tweets and notifications from other business owners and marketers about their events, or you want to include […]
Generations are not a one-size-fits-all experience and people born within a certain time frame experience things differently. Nevertheless, each generation’s mindset has been influenced by its social environment, in which individuals develop values that frequently shape their purchasing behavior. Since each generation is disconnected by particular preferences, priorities, and […]