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Strategic Storytelling and Content Marketing

As the CEO and President of interlinkONE and Grow Socially, it’s my job to ensure that both companies communicate not only what we do, but also who we are. In fact, communicating who we are by talking with prospects as opposed to at prospects is a critical element of […]

By |September 19, 2016|Blog|0 Comments|

Diving into the World of Content Marketing

Welcome to the new marketing age – full of content marketing. It’s not really a new concept, in fact, if you look back over the years, content marketing has been around for generations. “A History of Content Marketing and Its Use Today,” is a great article published on the […]

By |August 15, 2016|Blog|0 Comments|

Snaps, Stories, and the 24-Hour Countdown: How PR Can Capitalize on Snapchat

Marketing pros and public relations gurus, ask yourself this: What is the value of having a target audience watch your well-designed ad campaign? Keep in mind that the audience has chosen to watch your ad, and is well educated on its almost instantaneous self-destruction. The audience (read: buyers) knows […]

Pokémon GO: Perspective of an Uninterested Millennial

Pokémon is back, there is a Clinton running for office, Tarzan is in theaters, and Blink-182 has a hit song… did I miss something or are we back in the year 2000? As a Millennial, I should be thrilled right?

Simple answer, no.

Pokemon_Go

How Technology Can Transform Customer Service Into Customer Care

If you are still using the term “customer service,” then have someone roll up a newspaper and slap you on the nose every time you use it. Relationship marketing theory is about forming bonds with customers and caring for their needs – thus, customer care.

Using this theoretical […]