According to CEB, a best practice insight and technology company, 85 percent of consumers are more likely to purchase brands that simplify decision making and 115 percent of those brands are more likely to be recommended. CEB also found decision simplicity is the No. 1 reason why consumers are […]
With the growth in worldwide business, many companies need to think about not only doing business in the United States, but also in different parts of the globe.
As 2016 is off and rolling, what is your business planning to do over the next 12 months to get yourself positioned […]
Color influences mobile buyer behavior, research from the mobile ad network Todacell shows. Todacell tested different colored ads in multiple countries and found that bright multicolor palettes performed well in countries with lower GDPs such as Nicaragua, Burma, and Kenya, while muted colors got better results in […]