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Using Twitter to Improve Customer Service

Over 80 percent of customer service requests are happening on Twitter, according to Socialbakers. Twitter found that there were 2.5 times more tweets directed at leading B2C companies in 2015 than 2013. Most brands have adopted some sort of customer service presence on Twitter, but that doesn’t mean they’re […]

5 Reasons You Shouldn’t Wait to Move to Digital Marketing

GuestPost_GS_051616The Internet is a gateway to millions of potential consumers. These consumers, in some way, shape, or form are always connected to the net. Google even made those glasses, walking with the World Wide Web, your pupils greeted with tweets from […]

Don’t Break up with Social Media

As all too many individuals have discovered over time, legal troubles can find their way to one sooner rather than later.

When that happens, having the right lawyer standing behind you can mean the difference between winning your case and coming out on the short end.

That said finding the best […]

Time Won’t Stop Them: 7 Brands With Longevity

Every company has a starting point. In the far future, we may be looking at Facebook and discussing its evolution over the years. When businesses rebrand, rebuild and reestablish, they have the ability to hold huge market shares for decades or even centuries.

Ray-Ban

This eyewear icon dates back to the […]

How Social Should Small Business Owners Become?

In the world of small business owners, reaching out to as many consumers as possible is not only smart, it oftentimes proves a necessity.

Unlike larger companies who oftentimes have a marketing and social outreach machine in place, the smaller businesses are not so fortunate. While that does not mean […]