What does a museum have to do with content marketing? It’s not a trick question – the answer is curation. A museum curator lovingly gathers the most interesting artifacts and displays them with printed commentary or those snazzy in-ear audio guides. You can apply a similar technique to content, […]
Content marketing is one important aspect to brand recognition.
When properly used a blog can create readership and create engagement among those readers. Readers are more likely to become customers if they recognize a brand through their content and are enjoying the useful information provided by the blog or company.