Blog

4 Social Media Opportunities for Small Businesses

Social media is taking the world by storm, and if your small business hasn’t gotten in on the trend, you could be left in the dust. Social media isn’t just for selfies and rants. There is a legitimate marketing opportunity here that can help grow your customer base – […]

Budgeting for Social Media Should Be a Priority

Social media is quickly becoming a part of every company’s marketing plan, so it only makes sense to properly budget for the social aspect of your business.

Not only is a social media presence great for your brand, it’s the perfect way to stay connected to the customers that fuel […]

Engage Visitors and Drive Traffic By Using Stock Photos

businessman with smartphone and news on screen

A lack of images on your website can cripple your website traffic. According to MDG Advertising, blog posts with images draw 94 percent more traffic than posts without pictures to accompany them. Many […]

LinkedIn Removes Products and Services in Favor of Showcase Pages

There’s a big change coming to LinkedIn. On April 14th, the Products and Services tab will be no more, replaced by LinkedIn’s brand new Showcase Pages feature. A Showcase Page is a bit like a Company Page that focuses on one specific division, aspect, or set of products that […]

Keeping Your Content Fresh

Content marketing isn’t a onetime event. From blogs to social media to eNewsletters, coming up with new content is a challenge for any business. The aim of the game is to avoid becoming the boring relative that tells the same story at every get together – your customers will […]