As the CEO and President of interlinkONE and Grow Socially, it’s my job to ensure that both companies communicate not only what we do, but also who we are. In fact, communicating who we are by talking with prospects as opposed to at prospects is a critical element of […]
Welcome to the new marketing age – full of content marketing. It’s not really a new concept, in fact, if you look back over the years, content marketing has been around for generations. “A History of Content Marketing and Its Use Today,” is a great article published on the […]
If you are still using the term “customer service,” then have someone roll up a newspaper and slap you on the nose every time you use it. Relationship marketing theory is about forming bonds with customers and caring for their needs – thus, customer care.
Using this theoretical […]