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I just wanted to take a quick moment to highlight a recent example of a marketing promotion that utilized multiple channels.
When it comes to a company’s Facebook page, it certainly is important for one to have “Likes”. Now, the size of that number itself is not necessarily important — that truly depends on what a company sells, the size of its customer-base, the percentage of its customers that are on social media, etc.
And of course, it’s not just important to have people that “Like” your page. It’s certainly far more important to have a Page that your audience engages with.
But even with that being said, one of the first steps before engagement can happen is to create awareness of your Facebook presence.
Below is an email that the folks at Bed, Bath, and Beyond recently sent out to accomplish that task:
I think that this is a great example of how multiple channels should always be used in a marketing effort.
When it comes to social media, we should never rely on the “build it and they will come” approach to building our fan-base!
P.S. If you would like help promoting your company’s social media presence, we would love to help!
Fill out this brief form today to get started, and a Grow Socially team member will contact you soon!
In a sign that certainly points to the growing popularity and success of Pinterest, Amazon.com has recently added a Pinterest button to its Product pages!
Below is a screenshot from Amazon that I took recently.
You’ll notice the Pinterest button in the bottom-right, near the other social-sharing buttons:
I certainly think this is a smart move by Amazon. The Pinterest addiction has been growing for quite awhile, and I think the momentum will keep on going! And if it helps to sell more products on Amazon.com, it will only increase!
P.S. Please feel free to connect with interlinkONE and Grow Socially on Pinterest today!
When it comes to LinkedIn, many people use that social network as a way to accumulate connections.
And while it can certainly be used for so much more, we do need to recognize that many LinkedIn users primarily use the tool to examine personal Profiles.
Because of that, it’s very important to ensure that we keep our LinkedIn profile filled out and up-to-date.
LinkedIn Profile and the Websites Field
One feature that many people overlook in that regard is the Websites field of a LinkedIn profile.
Sure, they might list one Website there. Typically, it point to their company’s website.
But many people fail to realize that LinkedIn allows you to enter up to 3 websites in a Profile.
Why would you want to do that? The answer is simple: because it can help expose the always-growing LinkedIn audience to more online content about your brand and/or your company.
Connecting Multiple Websites To Your Account
If you’re wondering how to connect multiple websites to your LinkedIn profile, it’s easy.
- Log-in to LinkedIn, click the “Profile” link in the top menu, then click the “Edit Profile” link.
- Find the “Websites” section (currently this is listed below the “Connections” field)
- If you have not already added 3 websites, then you should be able to click the “+Add a Website” link.
What Websites Should You Include?
The answer to that question really depends on two things: what online content do you have available to share, and which of that content will have the biggest appeal and impact on your target audience?
One option would be to include a link to your corporate website, your personal Blog, and to a YouTube video.
But you could certainly decide to include a link to another social networking profile, if you thought that would help to engage the people that are visiting your LinkedIn profile.
I hope that you find this tip helpful!
If you have any questions, please let me know in the Comments section below.
Mother Nature has struck the northeast again with the unseasonably “Snowtober” storm. This storm has caused the 3rd largest recorded power outage in New Hampshire, leaving more than a quarter-million New Hampshire homes and businesses and more than 3 million across the northeast without power (PSNH). In situations like this one, the need for news coverage and updates always becomes needed yet limited.
Fortunately, in this digital age, social media apps have become fantastic tools for people who have lost power but still have a powered-up smartphone. In New Hampshire, WMUR News and PSNH, the state’s largest electricity provider, are aware of this outlet and have been utilizing their Facebook and Twitter pages to deliver news coverage and updates to its audience throughout the historic storm and post-storm recovery efforts.
WMUR has been sharing critical information like school closings, available public shelters, updated lists of towns without power and other related news that residents must know about. People who are following WMUR have also helped with sharing information by posting updates of what is happening in their town. This serves as a great resource for people who have no access to their computer, television or any radios.
PSNH has been seeing a tremendous amount of activity on their Facebook page. Despite a vast amount of customer complaints, PSNH representatives have consistently informed their audience of the progress they have made, what their expectations are for future repairs, and the amount of workers who are tirelessly working to repair as much as they can and as fast as they can. Customers have also been using it as a tool to tell PSNH where there are broken power lines, outages and other damages throughout their towns.
With apps, like Facebook, on a smartphone, people are able to get fast information, communicate directly with the news sources and even share information with everyone else. So the next time there is a storm approaching and there is a threat of any power outages, be sure to power up your smartphone. It has the capability of keeping you updated, allowing you to communicate with the right people, and yes, it even allows you to vent and share your frustrations with others.
Last week, I had the opportunity to present the importance of blogging during a Social Media Workshop for Business at the Nackey S. Loeb School of Communications in Manchester, NH. During my presentation, I discussed what the goals of social media marketing should accomplish, why a blog is an important piece to an online marketing plan, what you should write about in a blog, tools you can use for a blog and other tips. Please feel free to view the slideshow below and share your thoughts about it with us!
Find out what the top news was in social media marketing last week! Share your favorite headlines with us by tweeting them to us by using the hashtag “#GSTopTen”! Also, if you have any comments or responses to the headlines discussed, let us know! Tweet your thoughts to @TomRBarry, @LouCimaglia and @GrowSocially!
This coming Wednesday and Thursday, John Foley will be making his 2nd appearance at an “Ignite Your Growth” event this year. This one will be hosted by Integrity Graphics in Windsor, CT, and he will be speaking about how social media marketing can help grow your business.
Check out his last “Ignite Your Growth” presentation at TGI’s event back in March.
Here are some of the latest events John Foley and Grow Socially have participated in!
This past week, John Foley presented at WestAmerica Graphics’ PRINTEGR8 event at Long Beach, CA. He discussed all type of marketing channels business should be taking advantage of today. Learn more by clicking through his slideshow to see the latest statistics and tips John shares on Mobile Marketing, QR Codes, Social Media and more!
During LinkedIn’s April Hackday, Sudeep Yegnashankaran, a software engineer on the LinkedIn Mobile team, came up with a brilliant way of connecting LinkedIn to text messages. His inspiration for this idea was due to the fact that feature phones are still very prominent in the mobile market. Sudeep did not want to alienate LinkedIn users who did not own a smart phone. After trying it out for myself, it’s safe to say that this is an extremely easy tool to use and is great for smart phone users as well. Here is a simply step by step guide on how to use TextIn:
Go to TextIn.LinkedInLabs.com to enter your cell phone number. As you can see, this is only available in the U.S.
Once you hit go, you’ll have to enter your LinkedIn login. As soon as your cell phone number and LinkedIn account are synced up, TextIn will provide you with a number to text that is made specifically for your phone. Saving this number as “LinkedIn’s TextIn” would be the best way to keep it handy. Once you retrieve the number from TextIn, try it out!
Here are the available commands you can use:
#search <keywords or name>
#profile <email address>
#invite <email address>
#update <status update>
#help
I tried searching my own name and was very impressed with the quick results TextIn provided me with. Once I searched my name, it gave me a list of people with similar names and their employer. My profile came up first, so I then texted “1″ to get more information on myself. It then listed my current and past jobs. It was a very quick and convenient way to get information.
TextIn also provided a link right after the job description which would take the person straight to my LinkedIn profile. This is convenient for feature phone users because they will have a link to refer back to the next time they are on LinkedIn. For smart phone users, they can easily tap on the link on their phone and be directed to the profile instantly.
As mobile marketing continues to rise, more and more of these features will soon be developed across all social networking sites. Embrace the innovation and convenience of these fantastic new tools!
Discover how mobile and social media marketing is affecting the print industry by reading John Foley’s book, Business Transformation: – A New Path To Profit for the Printing Industry!
Our CEO, John Foley, is proud to announce that his highly-anticipated book, “Business Transformation – A New Path To Profit for the Printing Industry” is officially available for purchase!
His goal for this book was to introduce and explain in-depth how new marketing and communication tools are vastly changing the way businesses promote themselves today. Foley also brings it all back to how these new marketing strategies can be tied together with traditional marketing tools, such as print.
During his experience of writing the book, Foley had gained a tremendous amount of respect for authors and the publication industry. John said, “Throughout the entire process of putting together this book, “Business Transformation – A New Path to Profit for the Printing Industry”, I’ve learned quite a bit! Seeing firsthand everything that is required — from the big picture planning to the tiniest details, there is a lot of work, sweat, and hours behind this sort of production. I certainly have developed a new found respect for authors and editors everywhere! Especially those that seemingly put out a new book each year.”
For more details and information on “Business Transformation”, please visit the book’s website.
Get a free preview of John’s Book today!
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