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You know you have to blog but you have no idea where to start or how to get it done. We understand, and we are here to help! With our team of creative content specialists, we can help start and enhance your blogging efforts. The benefits of having a blog are: Increased traffic to your corporate website. Educational and informative content about your products are services accessable to your audiences. Enhanced search engine optimization for your website. Factors include consistent keywords and updates added to your website, more pages per visit from visitors, and more time spent on your website by visitors. Watch Tom and Lou explain why you need a blog now! The blogging solutions we offer are: Strategy Consultation Campaign Consultation Content Calendar Development Blog Integration for Websites Training Customized Blogs Attract leads now! Related Blog Posts: The Immeasurable Benefits Of A Blog 5 Guiding Principles for Creating Great Content
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Today, Facebook released a new feature that gives Page owners the ability to assign Roles to other Page Admins. Admins can now be granted various roles for a Page, based on what they need to do.
The Roles available are Manager, Content Creator, Moderator, Advertiser, and Insights Analyst.
Here is a screenshot of the area where Admins can adjust the Role assigned:
As companies increase the resources behind their social media efforts, this type of Role flexibility may prove to be very important.
Facebook published the following chart in their Help Center that indicates what each Role can do:
I certainly can see many ways that our company will be able to benefit from this feature. And I hope that you do as well!
Are you looking for ways to improve the effectiveness of your website?
If so, then it’s certainly important to seek feedback from your internal sources. This may include your website monitoring tool (perhaps Google Analytics). You may also get valuable feedback from different departments across your organization — including Sales, Customer Support, HR, and of course management and marketing.
But when it comes to collecting feedback, we shouldn’t stop there.
Asking for Feedback from External Connections
They recently sent out an email to gather feedback from their customers, prospects, and other external contacts. Here’s a screenshot of the email:
I think that this is a great example of how a company could give their target audience a chance to play a role in a very important process.
My hat’s off to the marketing folks at The Royce Funds for getting this done!
If you are responsible for creating PowerPoint presentations that include statistics on YouTube, it’s time to update your slides once again.
Google recently announced that there are now 72 hours of video uploaded every minute!
The announcement coincided with YouTube’s blog post that commemorated it’s seventh birthday. Along with that big news, they also released a video that marks some of the big milestones throughout YouTube’s history:
Three YouTube Tips For Your Business
In honor of this big news, here are 3 of the best things that I’ve learned in using YouTube to help promote our business:
- You don’t have to have the most expensive equipment, but it’s very important to do your best: When we first started making videos for our business years ago, I did not know much about lighting or sound quality. I was just so excited to be able to film a video and get it online! Over time, we’ve found small ways to improve the quality of our videos without needing to spend thousands of dollars. For example, our office contains a lot of windows. Thus, we had to make adjustments as to when we shouldn’t film videos at certain points of the day.
- Include a URL within the first line of your Video’s Description: Yes, it’s great if someone watches a video about your company on YouTube. But in the world of marketing, we also need to encourage someone to take action. One of the best ways to do this is by providing a relevant URL near the top of the Description field for the video. That can be a great way to drive traffic to your website.
- Incorporate your videos into your other marketing efforts: Yes, it’s great that you can put a video on your YouTube channel in just a matter of minutes. But if you only leave it there, you will be missing out on greater marketing opportunities. To help reach your audience, incorporate your videos into blog post and pages on your website. Also, use email as a way to feature and highlight important video announcements about new features, products, or services.
I hope that you find these tips helpful!