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If you have integrated your Twitter and LinkedIn accounts to automate and share tweets with your LinkedIn audience, this news on Friday may have caught you off guard.
Twitter announced that they will no longer support the integration that allowed people to share Tweets on LinkedIn. The primary reason listed for making this change had to do with being able to deliver a more consistent experience for how tweets are presented and how people can interact with them.
If you had those two networks connected before, your initial reaction may be one of disappointment. There’s no doubt that the integration saved you time when it came to keeping your social networks updated.
Now, you will certainly need to spend more time on LinkedIn in order to share content with your connections there.
However, this change in process may actually be a good thing for you! Here are three ways that you can benefit from this change:
Start Using Different URLs to Track Which Network Works Best
One way to measure and analyze your social networking efforts is to use different short URLs for your posts. For example, let’s say you wanted to share an article about the Do’s and Don’ts of QR Codes. You may use the same headline and description to refer to the article — but you would create two unique short URLs. You would post one of the URLs on Twitter and the other on LinkedIn.
This type of approach may help you to start measuring if one social network is generating more clicks and attention on your content.
Get Up-to-Date with News That’s Only Being Shared on LinkedIn
If you’ve been in the habit of having Twitter update your LinkedIn status, then perhaps you have been neglecting the LinkedIn status updates that your connections are posting there. It goes beyond just status updates, of course. On LinkedIn, you are far more likely to learn about someone’s promotion, job status change, or perhaps even about how they are connecting with.
Sure, that data might be available on Twitter. But those types of updates are far more prevalent and easy to see on LinkedIn.
By paying more attention to those items, you may able to glean actionable information that could possibly create business opportunities for you.
Get More Involved in Sharing Content with Groups
While it’s important to update your status on LinkedIn frequently, it’s often been said that there’s major value to be found by contributing to Groups and also the Answers section.
Those items absolutely take time and energy to do. However, if there’s value in doing so, shouldn’t we want to spend time in those sections? Perhaps this Twitter/LinkedIn split will be the “push” we needed to start spending more time in those areas of LinkedIn.
I hope you find these ideas and tips helpful as you look for ways to succeed with social networking efforts!
On Friday, June 22nd, our CEO John Foley, Jr. will be delivering a presentation to the PEN Group in Reno, Nevada.
John will present on the topic of “The Three-Legged Stool: Social Media, SEO, and Your Website’“.
How Printers Can Succeed with Online Marketing
The PEN Group consists of various companies from the print industry within the state of Nevada.
John will share strategies, tactics, best practices, and case studies to help printers improve their own marketing efforts.
This session will primarily focus on online tactics, including:
- Turning your website into a lead-generation machine
- Using social media to increase awareness of your company’s services and expertise
- Improving your SEO efforts to rise ahead of the competition
- And more!
Would you like to grow your business with online marketing?
If you will be attending John’s presentation, we know that you will find it very beneficial!
But if you cannot be in Reno on June 22nd, we have something else that may help you.
Download John’s free White Paper today: “Growing Your Business with Inbound Marketing.”
This spring, printers across the country have been able to find new ways to grow their business thanks to the content being shared during the NAPL/NPES Executive Briefing Series.
The first event held in New Jersey was a big success, and there are still two more events coming up: June 11th in Chicago and June 12th in Dayton.
In this video, our CEO John Foley, Jr. spends some time with NAPL’s CEO Joe Truncale.
They have some fun, indeed… but they also share the benefits of the Executive Briefing Series:
We hope that you enjoy the video, and we hope that we see you in Chicago or Dayton!
Click here for more information on the Executive Briefing Series >>
To succeed in marketing today, there is no doubt that it’s important for companies to have a multi-channel approach. However, that is often easier said than done. Marketers may fall in love with one specific channel for awhile — perhaps one that’s hot and new, or one that’s brought them some success in the past.
If you’ve ever fallen into that trap, I think you may find Twitter’s recent actions beneficial.
Yes, they are now using email as a way to make users aware of tweets that they may have missed on the social network.
Here’s a screenshot from one that I’ve received:
I think this is a smart move by Twitter.
As more and more tweets are created every day, it certainly has become a bit more difficult for users to get their content noticed. The same is true for nearly every marketing channel, really!
I think they will certainly see benefits by using multiple channels to promote the massive amount of content that is produced there every day.
Today, Facebook released a new feature that gives Page owners the ability to assign Roles to other Page Admins. Admins can now be granted various roles for a Page, based on what they need to do.
The Roles available are Manager, Content Creator, Moderator, Advertiser, and Insights Analyst.
Here is a screenshot of the area where Admins can adjust the Role assigned:
As companies increase the resources behind their social media efforts, this type of Role flexibility may prove to be very important.
Facebook published the following chart in their Help Center that indicates what each Role can do:
I certainly can see many ways that our company will be able to benefit from this feature. And I hope that you do as well!
I’d like to thank Katie Sadlier for sharing the example below with me.
It highlights how one Credit Union is running a multi-channel campaign to connect with their audience.
In this example, they are using email as a way to encourage their customers to interact with the Credit Union’s Facebook page. They also make mention of a contest that they are running as well.
Here is a screenshot of the email:
Of course, we must say that running a contest on Facebook requires some caution. They do offer some specific rules that have changed over the years regarding how contests can be run.
But no matter what, we think the inspiration here is clear: companies must use multiple channels to reach their audience today and to increase engagement on their social networking sites.
Are you looking for ways to improve the effectiveness of your website?
If so, then it’s certainly important to seek feedback from your internal sources. This may include your website monitoring tool (perhaps Google Analytics). You may also get valuable feedback from different departments across your organization — including Sales, Customer Support, HR, and of course management and marketing.
But when it comes to collecting feedback, we shouldn’t stop there.
Asking for Feedback from External Connections
I wanted to share the example below from The Royce Funds. (Full disclosure: The Royce Funds is an interlinkONE customer.)
They recently sent out an email to gather feedback from their customers, prospects, and other external contacts. Here’s a screenshot of the email:
I think that this is a great example of how a company could give their target audience a chance to play a role in a very important process.
My hat’s off to the marketing folks at The Royce Funds for getting this done!
I’d just like to take a quick moment to highlight a great example of how companies can use online marketing to create demand for their products and services.
I receive a lot of emails from Bertucci’s. They often contain coupons and news about special events. I appreciate all of them, but because I live in an area where I have a lot of dining choices, it’s tough for any restaurant to command my loyalty with only those tactics.
Humanizing Your Brand to Stand Out
But I received a different email from Bertucci’s recently that absolutely caught my attention. It highlighted the fact that they are now using YouTube to demonstrate how one of their Chefs puts together some of their most popular dishes.
Here’s a screenshot from the email:
The email led me to a page on the Bertuccis.com website where I could watch a few fairly entertaining videos featuring Chef Jeff.
Inspiration from this Example
I think that businesses of all shapes and sizes could benefit by paying attention to this effort from Bertucci’s.
- Not everyone will reply to the same offer: They might have a lot of people on their mailing list that love and take action on the coupons that they send out. But Bertucci’s would not have won my business with those alone. It took a different type of promotion to catch my attention.
- Your brand can be humanized — whether it’s big or small: Whether you are in the B-to-B or B-to-C play, in the end, you are still selling to people. And your prospects and customers may want to feel comfortable and closer to your brand, before they decided to make an investment. Online video can be a great way to make that happen.
- When it comes to social media efforts, your website should be the hub: I expected the link inside the email to drive me directly to a YouTube.com address. Thus, I was pleasantly surprised to see that I instead was brought to a page on the Bertuccis.com website, where the videos were embedded. This created the opportunity for me to not just enjoy the video, but also connect with the company in additional ways.
If you are responsible for creating PowerPoint presentations that include statistics on YouTube, it’s time to update your slides once again.
Google recently announced that there are now 72 hours of video uploaded every minute!
The announcement coincided with YouTube’s blog post that commemorated it’s seventh birthday. Along with that big news, they also released a video that marks some of the big milestones throughout YouTube’s history:
Three YouTube Tips For Your Business
In honor of this big news, here are 3 of the best things that I’ve learned in using YouTube to help promote our business:
- You don’t have to have the most expensive equipment, but it’s very important to do your best: When we first started making videos for our business years ago, I did not know much about lighting or sound quality. I was just so excited to be able to film a video and get it online! Over time, we’ve found small ways to improve the quality of our videos without needing to spend thousands of dollars. For example, our office contains a lot of windows. Thus, we had to make adjustments as to when we shouldn’t film videos at certain points of the day.
- Include a URL within the first line of your Video’s Description: Yes, it’s great if someone watches a video about your company on YouTube. But in the world of marketing, we also need to encourage someone to take action. One of the best ways to do this is by providing a relevant URL near the top of the Description field for the video. That can be a great way to drive traffic to your website.
- Incorporate your videos into your other marketing efforts: Yes, it’s great that you can put a video on your YouTube channel in just a matter of minutes. But if you only leave it there, you will be missing out on greater marketing opportunities. To help reach your audience, incorporate your videos into blog post and pages on your website. Also, use email as a way to feature and highlight important video announcements about new features, products, or services.
I hope that you find these tips helpful!
In the meantime, please feel free to check out the interlinkONE and Grow Socially YouTube channels!
As someone that is involved with managing multiple Pages on Facebook (okay, okay, since you asked, I’ll plug them here — interlinkONE, Grow Socially, iFlyMobi, and QReate & Track), I was quite happy to see this news this week.
The Facebook Pages Manager App
Facebook has released the Pages Manager App.
The App makes it much easier for Page Admins to post on behalf of any Facebook Pages that they are responsible for from their smartphone.
The App also comes equipped with a number of other features. Here is the list from the App store:
- Post new updates and photos as your Page
- Get notified about new activity on your Page when it happens, no matter where you are
- Respond, post and comment as your Page while you’re on-the-go
- Manage all your Facebook Pages from one app
- View your latest Page Insights
How this App May Help Businesses
Even though this App has only been on my phone for a couple of days, I am absoutely excited as I think about the ways that we’ll be able to use this.
When we are on the road, perhaps at a trade show, conference, or seminar, I know that this App will make it much easier to share news and pictures from the event.
I also know that the App will help me to reach our audience in a more “in-the-moment” fashion during off-business hours, including the weekends.
Finding the Right Tool For Your Business
Yes, there are certainly other tools that marketers can use to manage their social networking accounts.
In this case, though, I think that Facebook has helped to deliver an App that will certainly bring benefits to marketers and business owners that are looking for better ways to reach and engage their audience.
Consumers and prospects are certainly looking at Facebook at all different times of the day, on all different days of the week, across many types of devices.
Businesses need to ensure that their strategy and the tools they use enable them to reach those people at the right time.
This App may help them do just that.
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FROM THE BLOG
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