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posted by Jason Pinto | on Business, Marketing and Communication | No comments

Well, one of the biggest print industry events of the year has just come to a close.

Graph Expo 2012 was an extremely busy show for interlinkONE and Grow Socially… which is a very good thing! Our follow-up efforts will now kick into high gear.

However, it’s also important to reflect on some of the big shifts and changes that were apparent at this show.

Our CEO John Foley, Jr. had the chance to do that in this video from WhatTheyThink.

Click here to watch John Foley, Jr.’s video >>

In the video, John discusses items such as:

  • The “buzz” on the show floor
  • What Graph Expo will look like in the future
  • How important marketing is to the print industry
  • Growth opportunities for print service providers
  • And more!

Click here to watch the full video >>

P.S. For information on how you can succeed as the print industry continues to change, please take a look at John Foley, Jr.’s book, Business Transformation: A New Path to Profit for the Printing Industry.

posted by Jason Pinto | on Business, Events | No comments

With Graph Expo only a few days away, there is certainly excitement in the air around the printing industry.

Many attendees will be heading to Chicago with a specific purpose to invest in technology or solutions that can help them to expand their operations. (We hope some of that might include interlinkONE’s software!)

However, whether it’s hardware or software, that type of investment will only help a company grow its business if they are able to promote how it can help their clients.

That’s where we come in!

In the video below, Grow Socially’s Sales Executive Tom Barry highlights how our online marketing services can help companies in the print industry:

If you are looking to increase the ROI on the investments that you will making at Graph Expo — or if you’d just like to improve your overall marketing efforts — then please visit us at Booth 1072.

We will be demonstrating how our variety of marketing services can help you to achieve business objectives.

These services include:

  • Website Design and Hosting
  • Social Media Management
  • Search Engine Optimization (SEO)
  • Marketing Strategy and Planning
  • Content Creation and Delivery (Blogs, White Papers)
  • Lead Generation Campaigns
  • And more!

We hope to see you at Booth 1072!

For more information, please contact our team today.

posted by Jason Pinto | on Events, Social Media | No comments

In just a few days, a number of our employees will be headed to Chicago for back-to-back conferences: NAPL’s Owners Conference and Graph Expo.

We will all be busy — but perhaps no one will be busier than our CEO John Foley, Jr.! He is scheduled to a deliver a number of presentations while he’s there.

One of the events that John will be speaking at is the Global Channel Partners Summit. The Summit is being held at Graph Expo.

John recently recorded a quick video discussing this special event:

Here are the details of John’s presentation:

  • Date: October 8th, 2012
  • Time: 4:00 PM
  • Title: How Social Media Works in Channel Sales
  • Description: John will provide strategies and tactics that attendees can implement to incorporate social media into their sales process. John will discuss finding and connecting with prospects online, providing relevant content, and generating leads & sales.

We hope to see you in Chicago!

Click here for more information on this event >>

posted by Jason Pinto | on Business, Events | No comments

Graph Expo 2012 is just around the corner! In addition to exhibiting at Booth #’s 1071 and 1072 in the Marketing Pavilion, we also have the privilege of delivering a number of speaking engagements at the show.

We’d love to see you there!  We promise that we’ll be sharing a lot of valuable information.

Below is a list of the speaking engagements that are currently scheduled.

Event: Executive Outlook

Date: Saturday, October 6th
Time: 4:45 PM to 5:30 PM
Title: Integrating Social Media into your Marketing Mix
Presenter: John Foley, Jr.
More information >>

Event: Educational Seminar

Date: Monday, October 8th
Time: 10:30 AM to 12:00 PM
Title: Mastering the Triad: Social Media, SEO, and Your Website
Presenter: John Foley, Jr.
More information >>

Event: Marketing Pavilion Theater

Date: Monday, October 8th
Time: 2:00 PM to 2:30 PM
Title: Social Media for the Printing Industry: Strategies, Tactics, and Tips to Help You Grow
Presenter: John Foley, Jr.
More Information >>

Event: Global Channel Partners Summit

Date: Monday, October 8th
Time: 4:00 PM to 5:00 PM
Title: How Social Media Works in Channel Sales
Presenter: John Foley, Jr.
More Information >>

Event: Canon Booth Presentation

Date: Tuesday, October 9th
Time: 10:30 AM to 11:30 AM
Title: Content anywhere, Implementing a Cross Media Strategy
Presenter: John Foley, Jr.
More Information Coming Soon >>

Event: Marketing Pavilion Theater

Date: Tuesday, October 9th
Time: 1:00 PM to 1:30 PM
Title: 5 Ways to Generate More Leads from your Website
Presenter: Jason Pinto
More Information >>

Event: Educational Seminar

Date: Tuesday, October 9th
Time: 2:00 PM to 3:30 PM
Title: The Cloud and Mobile Demystified: Good For YOUR Business
Presenter: John Foley, Jr.
More Information >>

If you have any questions about these events, or anything else regarding Graph Expo, please contact our team today!

 

posted by Jason Pinto | on Events | No comments

Alright, as you may be able to tell from my tired-looking eyes in the video below, we have a big event coming up.

And that big event is the Labelexpo Americas conference in Chicago!

We will be exhibiting in Booth 3802 at the show, which takes place from 9/11-14th.

Fortunately, I will have help in the booth with me. Along with our CEO John Foley, Jr., Kelly O’Halloran will be there as well.

Here’s a quick video of Kelly and I discussing the show:

We hope to see you at Booth 3802!

Click here for more information on Labelexpo Americas >>

posted by Jason Pinto | on Business, Events | No comments

The following is a Press Release regarding our show plans for the upcoming Labelexpo Americas conference in Chicago.

We hope to see you there!

Press Release Contents

interlinkONE and Grow Socially have announced that they will be exhibiting at the Labelexpo Americas conference in Chicago in Booth 3802.

The event, which is being held at the Donald E. Stephens Convention Center, will take place from September 11th through the 13th.

Labelexpo Americas is one of the largest events for the label, product decoration, web printing, and converting industries.

“We’re thrilled to be exhibiting at Labelexpo this year,” said John Foley Jr., CEO of interlinkONE and Grow Socially. “Printers in the label industry are looking to improve their own marketing efforts and to increase the value that they offer to their customers — and we have software and services to help them do just that.”

Visitors to Booth 3802 will have the chance to see and experience first-hand demonstrations of some of interlinkONE’s latest software enhancements and Grow Socially’s services. This includes:

  • QR Code Creation and Tracking: Attendees will have the chance to learn how QR Codes can be used successfully to make labels and packaging interactive. Also, visitors to the booth will see how interlinkONE’s QR Code tracking software enables printers to easily demonstrate where in the world printed materials are being scanned.
  • Mobile Website Creation and Hosting: Booth visitors will have the chance to test drive the iFlyMobi mobile website builder application. Jason Pinto, CMO of interlinkONE said “Mobile websites and landing pages are a natural extension of QR Code efforts — service providers that are looking for ways to make money on the growing mobile audience can do this easily by offering solutions that package QR Codes with the mobile website.”
  • Website Design and Hosting: Attendees that are looking for ways to spruce up their current website need to go no further than Booth 3802! Grow Socially’s staff will be on hand to demonstrate the variety of packages and services that are offered to printers that need to improve their online marketing efforts.

Labelexpo America attendees will also have the chance to pick up free White Papers at Booth 3802, including the very popular “5 Ways Tag and Label Printing Companies Can Utilize Pinterest“.

Visit interlinkONE and Grow Socially in Booth 3802 to learn how your label printing company can grow its business today and into the future!

 

posted by Jason Pinto | on Business, Events | No comments

I am quite excited to share the news that our CEO John Foley, Jr. will be attending and speaking at Printlandia!

What is Printlandia? Well, it’s actually the name of this year’s PPI Regional Conference.

This conference is being held from September 14th through the 16th at the Embassy Suites in Downtown Portland, Oregon.

It is being promoted as a “a weekend of networking, education, inspiration & epic events around the future of print communications”… and after looking at the schedule and agenda, I absolutely agree that this conference will deliver on those fronts!

Here are the details of the presentations that John will be delivering:

Title: How Inbound Marketing Can Work For You

Description: No matter what your business objectives may be — whether it’s to attract new prospects, increase customer loyalty, generate more awareness and demand, etc. – inbound marketing tactics can help you to achieve your goals. During this presentation, John will provide actionable insight and ideas to help you effectively build, manage, execute, and measure, inbound marketing initiatives. John will share best practices for improving your website design and your social media and SEO efforts.

Title: Make Money from Mobile

Description: Mobile technology is changing the way that people communicate and consume information. Devices such as smartphones and tablets are having a dramatic effect on everything from marketing, to sales, to customer support, to fulfillment, and more. However, there are plenty of opportunities for print, mail, and fulfillment services providers to grow their business by incorporating mobile technology. During this presentation, John will share actionable solutions, case studies, and provide plenty of inspiration. John will discuss items such as QR Codes, Augmented Reality, Near Field Communication, mobile commerce, and more!

Will We See You There?

John is quite excited to be able to play a role in this event!

There are a number of other great speaker on the agenda, including Peter Muir, Joe Marin, and Gerry Michael.

We hope to see you at  Printlandia!

Click here for more information on this event >>

posted by Jason Pinto | on Business, Marketing and Communication | No comments

When it comes to companies that sure know how to have fun, Rescigno’s Marketing Connections is absolutely proving that they belong on that list.

They are also demonstrating that they have a great knack at finding ways to utilize online marketing tactics to create awareness of their company and services.

The latest example of this comes in the form of the video below.

I enjoyed it tremendously, and I hope you do too:

Yes, they turned Carly Rae Jepsen’s very catch song “Call Me Maybe” into a video that humanizes their brand, promotes their services, and provides a strong “call” to action.

Rescigno’s, my hat’s off to you once again!

posted by Jason Pinto | on Business, Events | No comments

With Graph Expo just several weeks away, there is a lot of excitement brewing at the interlinkONE and Grow Socially office at 21 Concord Street.

We will be exhibiting in the Marketing Pavilion at Booths 1071 and 1072. We’d love to see you there!

But one of the biggest items that we’d like to share with you today involves this news — our CEO John Foley, Jr. will be delivering TWO of the educational Graph Expo seminars!

We wanted to share this news with you as quickly as possible because registration is required for these events.

Also, for a limited time, you can use the Discount Code “SAVE50″ to receive $50 off your total registration.

Here are the details of the two seminars that John will be presenting:

Mastering the Triad: Social Media, SEO & Your Website

Date: Monday, October 8th
Time: 10:30 am – 12:00 pm

You Will Learn:

  • Why SEO is critical to your company’s success
  • How to identify which keywords and types of content drive the best website traffic
  • Steps for creating an effective social media strategy
  • Ways to determine which social networks you should be on today
  • How to turn your website into a lead-generating machine

Register Here >>

The Cloud and Mobile Demystified: Good For YOUR Business?

Date: Tuesday, October 9th
Time: 2:00 pm – 3:30 pm

You Will Learn:

  • Everything you need to know about cloud-computing – the Pros and Cons
  • How to identify if your daily business activities could be improved by using the Cloud
  • The tools that you need to effectively incorporate mobile into your business
  • Ways to use mobile to generate leads and provide customer service

Register Here >>

This year’s Graph Expo promises to be one of the busiest and best events of the year. We look forward to seeing you there!

If you have any questions about these events, our Booth plans, or if you’d like to make an appointment to meet with our team at Graph Expo, please just let us know.

posted by Jason Pinto | on Facebook | 3 comments

When it comes to using the Facebook App on the iPhone, one word that is often associated to it is this “waiting”.

As in, waiting for it to load… and then over the past few months, waiting for the updated App with speed improvements to be released.

Well today, Facebook released an updated version of their App for iOS.

I learned about the update via a pretty humorous share of Mark Zuckerberg’s post about it. Here’s a screenshot:

Screenshot: Facebook has released an updated App for iPhones and iPads

The big question of course is this — did the updates to this App make Facebook load and function faster on your mobile devices?

In the few minutes that I’ve spent with the App this afternoon, I will say that I do notice a difference. The stories do seem to load and draw faster.

Here are the key things that Facebook says they addressed in this update:

  • The App opens more quickly
  • The stories scroll smoothly
  • Photos load instantly

It certainly will take a bit more usage to see if this updated App truly lives up to those promises.

As someone that checks Facebook on my iPhone many times a day, I surely hope it does!