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3 Steps for Responding to Social Media Complaints

It's no secret that social media has changed the way businesses and customers interact. By opening up lines of communication, companies are required to be transparent, and customers have the opportunity to speak directly with the brands they are using. While this communication can often be positive, which is basically

How to Put a Positive Spin on Negative PR

United Airlines is a multi-billion-dollar company which carries millions of passengers a year, but it only took one incident to send the company’s reputation into a downward spiral. When Chicago Department of Aviation security officers dragged uncooperative passenger David Dao off a United Flight in April, the negative publicity triggered

Not All Generations Are the Same: How to Customize Marketing Per Generation

Generations are not a one-size-fits-all experience and people born within a certain time frame experience things differently. Nevertheless, each generation's mindset has been influenced by its social environment, in which individuals develop values that frequently shape their purchasing behavior. Since each generation is disconnected by particular preferences, priorities, and perspectives,

5 Reasons You Shouldn’t Wait to Move to Digital Marketing

The Internet is a gateway to millions of potential consumers. These consumers, in some way, shape, or form are always connected to the net. Google even made those glasses, walking with the World Wide Web, your pupils greeted with tweets from your favorite celebrity. Digital marketing goes beyond that of