Whether you run a Fortune 500 company or a storefront business with three employees, your messaging matters. The words you use on your website, in your marketing materials and even verbally, paint the public persona of your business. It can be tempting to fall prey to using more words […]
If you are still using the term “customer service,” then have someone roll up a newspaper and slap you on the nose every time you use it. Relationship marketing theory is about forming bonds with customers and caring for their needs – thus, customer care.
Using this theoretical […]
Every company has a starting point. In the far future, we may be looking at Facebook and discussing its evolution over the years. When businesses rebrand, rebuild and reestablish, they have the ability to hold huge market shares for decades or even centuries.
This eyewear icon dates back to the […]
Making content that is appealing and worthy is difficult, especially when creating a visual piece with several parts involved. Not only do you need to create content that intrigues your audience, but you also need to introduce your creativity, making eye-catching content that has a purpose. That’s where infographics […]