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So far Donna Vieira has created 27 blog entries.

Brand Messaging Techniques from Winning Companies

Whether you run a Fortune 500 company or a storefront business with three employees, your messaging matters. The words you use on your website, in your marketing materials and even verbally, paint the public persona of your business. It can be tempting to fall prey to using more words than

How Technology Can Transform Customer Service Into Customer Care

If you are still using the term "customer service," then have someone roll up a newspaper and slap you on the nose every time you use it. Relationship marketing theory is about forming bonds with customers and caring for their needs - thus, customer care. Using this theoretical framework, what

Time Won’t Stop Them: 7 Brands With Longevity

Every company has a starting point. In the far future, we may be looking at Facebook and discussing its evolution over the years. When businesses rebrand, rebuild and reestablish, they have the ability to hold huge market shares for decades or even centuries. Ray-Ban This eyewear icon dates back to

How To: Put Together an Infographic

Making content that is appealing and worthy is difficult, especially when creating a visual piece with several parts involved. Not only do you need to create content that intrigues your audience, but you also need to introduce your creativity, making eye-catching content that has a purpose. That's where infographics come

Grow Socially and NAPCO Media Partner to Offer Social Media and Inbound Marketing Master Class

(Wilmington, MA, and Philadelphia, PA, August 20, 2015) - Grow Socially, and NAPCO Media publications Publishing Executive, Printing Impressions, and Target Marketing Magazine are partnering to provide the Social Media and Inbound Marketing Master Class to provide effective social media and inbound marketing strategies for marketing, communications, publishing and printing