The online world has never been so vital to your company. An effective website not only sends your customers a message about your business and brand, it can also boost your sales. You can think of your website as being analogous to a bricks and mortar store. If it’s easy to get around your site and find what they want, your customers are far more likely to stay and do business with you. So, what do customers want from your website and how can you make sure you provide it? Start with these five key areas.
1. Easy Navigation
Straight forward and visually pleasing navigation is an absolute must for your business’s website. After all, you want to let your customers know that you can provide them an end product which looks professional and gets their message across. Your website needs to do the same for you. From the moment visitors arrive at your website, it should be obvious where they need to click to get what they want.
2. A Flexible Mobile Experience
Your customers are mobile nowadays. With increasing numbers of people accessing the web on mobile devices, building a responsive website that looks good across a range of devices is paramount. If your customers access your website while they’re out and about it doesn’t display well and clearly, they’ll go to a site that does and you’ll lose the sale.
3. All the Information They Need
Visitors on your site are looking for information. As well as providing a clear and engaging introduction to your business and what you can do for their needs, make sure any other information they might want is close at hand. From your opening hours to the exact services you offer and your pricing, everything they need to know should be accessible quickly and easily.
4. Getting in Touch
If your customer has questions or wants to talk to you about a product or service, make sure it’s as easy as the click of a mouse. Providing an easy-to-use contact form will make it simple for your customers to reach out to you. While you’re at it, if applicable for your business, make sure they can show you any pertinent files or documents by attaching them, rather than having to start a back-and-forth email exchange to get their questions answered.
5. Simple Ordering
If you’re providing your customers with the ability to order from you online or sign up for a product or service, the process should be quick and easy with no bottlenecks or frustrations. Online ordering is a staple of many businesses these days, giving your customers an instant and convenient way to get started with you. Your online ordering needs to be responsive and easy to use.
The better experience your customer has with your website, the more likely they are to think well of your business and keep coming back to you. Your website is a valuable business asset, so make it as user-friendly and intuitive as you possible can.
What’s your biggest website challenge? Leave a comment below!