Social media is taking the world by storm, and if your small business hasn’t gotten in on the trend, you could be left in the dust. Social media isn’t just for selfies and rants. There is a legitimate marketing opportunity here that can help grow your customer base – and your bottom line.
Almost everyone has a Facebook, and it’s much more than just connecting with friends. Facebook give-aways are one of the most powerful – and free – marketing tools that you have. Simply offer a free product or service and require people to like and share the post in order to enter the contest. Only one person can win, but chances are, a lot of people who entered will decide to make a purchase anyways. Just make sure to read the Facebook terms regarding contests before you set yours up.
140 characters may not seem like a lot, but when written with high powered keywords that are relevant to your business’ niche and a link to your blog or product page, you can increase your website traffic exponentially. Tweets that offer valuable information or short and sweet tips are the most popular.
No, Pinterest isn’t all about crafts and recipes. If your products have a visual element to them at all (and this definition can be pretty broad), you can post a photo on Pinterest with a keyword rich description that leads back to your website, giving you higher traffic and increased sales.
Listing your small business with Google Places allows customers in your area who are searching for services or products that you offer to find you more easily. Potential customers will even see a map showing your location.
Signing up for social media is easy, and can help you take your business – and your sales – to the next level. Try it today!