According to a recent survey conducted by LinkedIn and TNS, about 94 percent of small businesses are using social media as a marketing tool.

If you want to stay abreast of your competitors, it is necessary that you build a strong social media presence. Social media marketing can be greatly beneficial to your business, but you need to commit a considerable amount of time and effort to make it work.

Here is a look at how you can use social media to promote your business effectively….

Benefits of Social Media Marketing

One of the main benefits of social media marketing is that it can help you expand your customer base.

Social media is presently one of the most popular online communication channels, and it is being used by more than one billion people around the world. Therefore, if you market your business on social media, you can tap into a virtually endless pool of potential customers.

Additionally, social media enables you to interact with your target consumers on a more personal level, so that you can build closer relationships with them. This can go a long way in influencing their purchasing decisions and enhancing the loyalty of your existing customers.

Another reason why businesses prefer to use social media marketing is because it is more cost-effective than most other forms of online marketing.

Use Social Media to Promote Your Business

Businesses of all sizes are marketing an extensive variety of products and services on social media.

Even major retailer Walmart is using social media to promote laptop deals and other great buys for consumers.

So, how do you promote your business on social media?

Create and Share Engaging Content

Similar to other forms of online marketing, social media marketing requires great content in order to be successful.

As such, it is essential that you share engaging and useful content on social media websites on a regular basis. Try to post a wider variety of content, so that you can reach out to a more diverse group of consumers.

Whether you are posting written content, images, videos or infographics, you should include links to your website or other websites in your content.

If you do not have a blog, it is a good idea to start one, because it gives you a constant stream of fresh content to share with your target consumers.

Maintain a Consistent Brand Image

It is beneficial to promote your business on different social media platforms, but you have to make sure that your brand image will remain consistent all the time.

By maintaining a consistent brand image, you will give your target consumers the impression that your company is reliable and professional. This can lead to greater customer trust and loyalty.

Monitor Competitors and Measure Success

Keeping a close eye on your competitors can help you develop a more effective social media marketing strategy.

Your competitors can provide valuable information for keyword research and link search, as well as helpful marketing insights.

It is also important that you measure the effectiveness of your social media marketing efforts constantly, so that you will know whether or not you need to make changes to your strategy. This can be done with the use of Google Analytics.

Businesses around the world are investing more in social media marketing, and you should do the same if you do not want to be left behind.


About the Author: John McMalcolm is a freelance writer who writes on a wide range of subjects, from social media marketing to Cloud computing.