No matter how small your business may be, you can still have a successful marketing campaign thanks to the Internet. By following certain tips and tricks, online marketing can allow a small business to receive almost as much traffic and attention as large companies with entire marketing departments. Below are some of the best ways for a small business to get discovered through online marketing.
Grab Their Attention
The Internet has made people’s attention spans dwindle, as there is a lot of distraction and so much to see. Therefore, when your company’s name shows up on a search page or they land on a site with a banner ad you may have purchased for your small business, you need to grab their attention instantly. That means good slogans, one-liners or a great company name needs to put in place.
Social networks allow every person and company to expand their reach—for free. So every small business should have social network pages set up—Instagram, Facebook, Twitter, Foursquare, any and all social networks that a million plus people visit on a daily basis. Then, the job of updating them regularly comes into play, as you will need to remind fans and followers that you exist, are offering special promotions or deals, and are still top of mind. It’s a bit more work, but it doesn’t cost a dime beyond time. Being fun, creative, and constant are the secrets to a successful marketing campaign through social networks.
Add keywords into just about every blog or social network post about your business that you possibly can. This should reference products you sell, the types of food you serve, or something that customers who are looking for a business like yours would type into their search engine. The better placed keywords are in your online marketing efforts without keyword jamming, the more traffic you will usually drive to your company.