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Choose Your Platform

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  • Facebook caters to just about everyone regardless of age, and you can easily create company pages.
  • Twitter is the network to use if you want to connect with other professionals, bloggers or celebrities.
  • LinkedIn offers an avenue for you to give and get advice from other pros.
  • Google+ content shows up in and above search results, which makes it a valuable asset.
  • Pinterest is a virtual pinboard where users add recipes, fitness tips and decor inspiration among others.
  • YouTube showcases far more than videos; vlogs, interviews, tutorials and Q&As all work well here.

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Keywords in Social Media

Don’t think that keywords don’t matter in SMM, because this couldn’t be further from the truth. Facebook and Google+ directly impact your search ranking. If you’ve been at this for some time, you can go over the keywords that were successful in 2012, but you may have to rework your strategy if it fell short.

Use keywords when posting links on your social profiles. Word things in a way that will make users want to click over. Questions and top number lists are popular. Quotes and even incendiary thoughts get people engaged, but whatever you post should relate to your content or sum it up.

Google Analytics and other metric tools can give you insight into the keywords that are working for you and those that aren’t. Part of a successful social media campaign is keeping tracks of clicks, especially those that turn into purchases, newsletter signups or other actions that you’re striving for. Phase out less successful actions for others.