Grow Socially attended HUGSF12 for the first time this year – and I can say with certainty that it is one we are already looking forward to attending next year.  We learned a lot, met some great people, and had a blast.

With so many great moments, it is tough to pick the best. But we narrowed it down to three. Here are my top takeaways from HUGSF12.

There are tons of ways to maximize your Higher Logic experience.

From social media to mobile, and everything inbetween, the team showed a bunch of creative ways to maximize your Higher Logic experience. Our company was there to learn more about Higher Logic, and find unique ways to drive members to communities while incorporating a multichannel approach.

During the aptly named “45 in 45” session, the Higher Logic team shared 45 time-maximizing ideas in 45 minutes. I most enjoyed learning about using mobile apps to host an event driven by app user experience.

One panelist encouraged hosting events such as, “APPy Hours” to drive engagement and encourage fun.


Creativity is important (and highly encouraged)!

This event was the epitome of creativity. You don’t see many companies who put their development team in front of clients the way Higher Logic does. They even have a great mascot, a frog named Floyd, who lead the group in a big dance number.

They stressed the importance of having a creative presence – your website, social media channels, Higher Logic community, etc. – to show your members not only that you care about them, but also that you are relevant and informed.

There is an association for everything.

From the Society of Petroleum Engineers to an association for piano makers, there is truly an association for everything. I was fortunate enough to meet so many great people throughout the conference.

While the makeup and membership of every association is vastly different, the underlying principles stay the same, and all the same challenges are faced. They all want to increase membership and engagement. We can all learn something from each other.  Whether you are an association for Massachusetts teachers, or are like our friends Todd and Joan at the Geological Society of America, you have members that want you to care about them.

There are so many ways to engage with your members. My advice? Develop a strategy to connect and engage with your members or give us a call today – we would be more than happy to help.

Connect with me todayand be sure to sign up for my webinar!