On August 8th, our CEO John Foley, Jr. will be speaking at the 7th Annual Bridge to Integrated Marketing and Fundraising Conference in Washington, D.C.

John will be delivering a presentation entitled “How Inbound Marketing Can Work For You”.

Attendees can catch this session from 2:15 PM – 3:30 PM in the Baltimore 2 room.

John recorded this brief video to provide attendees with a sneak peek as to what they can expect at the conference and his presentation:

Some of the items that John will cover during his presentation on inbound marketing are:

• Developing an inbound marketing strategy that will be tailored to your business needs
• Using social media to effectively reach more prospects and customers
• Converting your website into a lead-generation machine
• Taking steps to humanize your brand and promote your cause and/or benefits
• Creating content that can be used for each step of the buying cycle — from generating an inquiry to converting a lead into a sale
• Measuring the impact of your inbound and outbound marketing tactics
• And more!

If you’ll be attending the Bridge Conference this week, we hope to see you there! Make sure to connect with John on Twitter before or during the show as well.

Tags: Bridge Conference, BridgeConf, Content Marketing, Event, fundraising, inbound marketing, integrated marketing, John Foley, SEO, speaking, website design