I just wanted to take a moment to share a quick tip that may help you to achieve a very important marketing goal — driving more traffic to your website!

As I’ve mentioned before, many LinkedIn users are unaware of the fact that they can share up to 3 websites on their personal Profile page.

One way to improve the effectiveness of those three links is by customizing the Link description.

The best way to do this is to choose the “Other:” option from the dropdown that accompanies your link. By doing that, you’ll be given access to another text input box where you can enter a custom description.

Thus, rather than having your link be titled “Company Website”, you could have it say, “Learn About [Company Name]” or “Visit [Company Name] Today!”. Simply modifying the call-to-action may help to increase the number of click-throughs on those links, and thus, increase the number of website visitors.

I hope that you find this tip helpful as you look for ways to improve your online marketing efforts!

P.S. For more strategies and tips, download our free White Paper on Inbound Marketing today >>

Tags: clicks, Linkedin, Links, profile, Social Media, social network, tip, traffic, website