Today, July 16, is Will Ferrell’s birthday. Star of numerous comedies and driving force behind many memorable characters, there are none more iconic than Ron Burgundy, the mustached protagonist of Anchorman.

Mr. Burgundy has been back in the news lately, with the announcement of an Anchorman 2 coming out next year. That got us to thinking, what if Ron Burgundy could offer some tips on social media marketing, in the fashion that only he can.

Grab some milk, get your pal Baxter and see what everyone’s favorite anchor man has to say about your online efforts.

Ron’s Tip #1: “I don’t think anyone knows what social media means anymore. Scholars maintain that the translation was lost hundreds of years ago.”

This isn’t much of a tip, but a good opportunity to debunk a common myth. There is a science to social media for business. Never go in blind. You’ve gotta keep your head on a swivel. Have a steadfast plan for when your followers interact with you; be consistent with your responses. Find a good mix of content your company creates and sources that you can pull content from, and share them both with great zeal. An interested and engaged audience is derived from posting diversity. And diversity, as we know, is not an old, old wooden ship.

Ron’s Tip #2: “I’m not sure how to put this…but your YouTube channel should be kind of a big deal.”

Video is a critical part of an online presence. It is a different type of content that is very easy to consume. And let’s face it, your company bloggers will have those days when they are just tapped out. When the written words aren’t flowing, get behind the camera and start talking. Additionally, having a well-branded and professionally done catalog of videos will make you look good. I mean really good.

Ron’s Tip #3: “Stay classy, various social media outlets.”

Your social media are just as important as any other marketing channels. Remember, everything you post is a reflection of your corporate identity. Take great care in showcasing your personality while not being unprofessional or offensive. Any post about political affiliation, social issues or things of the like can potentially alienate customers. Keep it clean, keep it light-hearted, keep it entertaining.

And until then, you stay classy, loyal blog readers.

Would you like some more social media tips? Register for our free webinar “Build Your Business with Inbound Marketing” on July 24th >>
 

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Tags: anchorman, b2b, grow socially, ron burgundy, smm, Social Media, social media marketing, wilmington ma, YouTube