Are you looking for ways to improve the effectiveness of your website?

If so, then it’s certainly important to seek feedback from your internal sources. This may include your website monitoring tool (perhaps Google Analytics). You may also get valuable feedback from different departments across your organization — including Sales, Customer Support, HR, and of course management and marketing.

But when it comes to collecting feedback, we shouldn’t stop there.

Asking for Feedback from External Connections

I wanted to share the example below from The Royce Funds. (Full disclosure: The Royce Funds is an interlinkONE customer.)

They recently sent out an email to gather feedback from their customers, prospects, and other external contacts. Here’s a screenshot of the email:

I think that this is a great example of how a company could give their target audience a chance to play a role in a very important process.

My hat’s off to the marketing folks at The Royce Funds for getting this done!

Tags: customer, design, example, feedback, Royce Funds, website