As someone that is involved with managing multiple Pages on Facebook (okay, okay, since you asked, I’ll plug them here — interlinkONE, Grow Socially, iFlyMobi, and QReate & Track), I was quite happy to see this news this week.

The Facebook Pages Manager App

Facebook has released the Pages Manager App.

The App makes it much easier for Page Admins to post on behalf of any Facebook Pages that they are responsible for from their smartphone.

The App also comes equipped with a number of other features. Here is the list from the App store:

• Post new updates and photos as your Page
• Get notified about new activity on your Page when it happens, no matter where you are
• Respond, post and comment as your Page while you’re on-the-go
• Manage all your Facebook Pages from one app
• View your latest Page Insights

How this App May Help Businesses

Even though this App has only been on my phone for a couple of days, I am absoutely excited as I think about the ways that we’ll be able to use this.

When we are on the road, perhaps at a trade show, conference, or seminar, I know that this App will make it much easier to share news and pictures from the event.

I also know that the App will help me to reach our audience in a more “in-the-moment” fashion during off-business hours, including the weekends.

Finding the Right Tool For Your Business

Yes, there are certainly other tools that marketers can use to manage their social networking accounts.

In this case, though, I think that Facebook has helped to deliver an App that will certainly bring benefits to marketers and business owners that are looking for better ways to reach and engage their audience.

Consumers and prospects are certainly looking at Facebook at all different times of the day, on all different days of the week, across many types of devices.

Businesses need to ensure that their strategy and the tools they use enable them to reach those people at the right time.

This App may help them do just that.

Tags: App, Facebook, managing, Mobile, Pages, post, Social Media