I just wanted to take a quick moment to highlight a recent example of a marketing promotion that utilized multiple channels.

When it comes to a company’s Facebook page, it certainly is important for one to have “Likes”. Now, the size of that number itself is not necessarily important — that truly depends on what a company sells, the size of its customer-base, the percentage of its customers that are on social media, etc.

And of course, it’s not just important to have people that “Like” your page. It’s certainly far more important to have a Page that your audience engages with.

But even with that being said, one of the first steps before engagement can happen is to create awareness of your Facebook presence.

Below is an email that the folks at Bed, Bath, and Beyond recently sent out to accomplish that task:

Bed Bath and Beyond: Screenshot of email that was used to promote their Facebook page

I think that this is a great example of how multiple channels should always be used in a marketing effort.

When it comes to social media, we should never rely on the “build it and they will come” approach to building our fan-base!

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