With the new timeline Facebook has rolled out we’ve developed these tips to help you improve your brand image and enhance your social marketing strategy. Using this feature effectively can really help your brand become more relevant, aware and successful as you build your social media presence. Below are three main tips you need to know in order to effectively make the most out of your timeline cover photo.

Make it Real

You want your image to be something users associate your brand with. For example this was an amazing opportunity for us here at Grow Socially to show people what our team is all about. Our new timeline opens up with a great image of our faces showing off who we are and what we do. We’re a friendly fun collection of young professionals with a passion for social media and mobile marketing. This is a snapshot of your organization and like a book cover is what pulls customers in to see what’s inside. Other brands like Ben & Jerry’s are leveraging this feature as well to show you who and what they are. The simple and recognizable cows that Ben & Jerry’s fans have adored so much is well incorporated into their cover photo while their branded logo remains as their profile picture across the rest of Facebook.

Make it Relevant

You want your profile picture to remain the face of your brand while you post content across Facebook. Use your new cover photo as a place to showcase your most recent and relevant content. Think of this as a frequently updated billboard for your company. When users go to your page what do you want them to remember when they leave? I’m sure they look at your cover and quickly as they scan through posts on their wall. For example Taco Bell kills it on this idea by posting like crazy about their new products and other campaigns they offer with awesome Cover Photo’s to match.

Make it Rapid

Your message like I said above needs to be relevant and quick. Make sure you meet the dimensions we are providing below and use them to your advantage. Quick and easy get your message on their with the right images and relevant text. What are the buzz words around your product and why would I as a user want to like your page? Make sure those answers are incorporated into the image you create for your cover and make the most of the area that is provided.

For more tips and help with your social media efforts contact us at Grow Socially and let our team become a part of yours.

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