As marketers look for ways to do more with less, email continues to be a channel that can be very beneficial. It costs less than other forms of traditional media, and it provides a fairly consistent open rate for most companies.

However, it is still very important for marketers to actively try to increase the success that they do get from their email efforts.

How Video Can Improve Open Rates

The folks at MediaPost recently ran a summary of an Experian report on email efforts.

If you have a moment, it’s definitely worth reading.

I don’t want to steal too much of their thunder, but here were two of the big highlights:

• When marketers used the word “video” in an email subject line, Open Rates nearly doubled
• Including video in an email drove conversion rates higher by 21% on average

Click here to read the full MediaPost article >>

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Tags: email, integration, open rates, report, Social Media, Video