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Instagram and Facebook might have earned the biggest headlines in the social networking world this week.
However, that hasn’t stopped some of our other favorite social media tools from adding new features.
A New Way to Target from LinkedIn
While it’s only in limited-release mode right now, LinkedIn is rolling out new features that make it possible to share content from your Company pages with a defined group of people.
The purpose of this feature is two-fold:
- It should help companies increase engagement on the content that they post
- And for regular LinkedIn users, it should help to ensure that their News Feed is filled with more relevant content.
How Does this Feature Work?
The folks at LinkedIn have published a video that provides an overview of the features:
Will It Help You Grow?
We are certainly looking forward to using this feature for our own Company pages on LinkedIn.
Please feel free to follow our Grow Socially and interlinkONE pages today!
Also, if you’d like to learn how your company can benefit from utilizing LinkedIn more, our team of online marketing specialists would love to help!
Contact us today to get started >>
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This was a really helpful tip! Thank you for sharing. In the middle of the Facebook and Instagram news, this kind of got lost in the shuffle. I’m really impressed with LinkedIn. They have made it so easy to target specific prospects. I help run a company’s LinkedIn, so this tool will really come in handy when wanting to filter and target a specific lead. LinkedIn is the best way to connect professionally, in my opinion, and LinkedIn’s tools make no room for excuses. I’m definitely going to get started on this new feature!