In today’s world of marketing and communications, marketers must do everything they can to increase the impact of each and every marketing initiative.

For example, one thing that companies can do to increase the impact of their press releases is to integrate it with their social networking efforts. Social Networks can certainly bring a number of benefits to businesses; one of those certainly involves helping to spread someone’s message further than ever before.

Here are three ways to integrate social media into a press release:

Include Twitter Handles of Key Employees

If the content in your press release may incite questions, feedback, or some other sort of action from your target audience, you should strive to make it as easy as possible for folks to communicate with your company.

Thus, if there are executives or other influential employees mentioned in the press release that are on Twitter, incorporate their Twitter handle in the text.

This should make it a lot easier for the Twitter-savvy folks in your audience to engage with your brand. By taking the conversation to a social networking platform, you’ll be increasing the chances that others will hear about your news as well.

Promote a Hashtag Inside the Press Release

While press releases can certainly be drafted to share a lot of information, there’s no way that they can cover every possible question that might arise.

One way to handle this would be to schedule and organize a chat on a social network, and then promote that in the press release. Below is a screenshot of one company that did this recently:

Example of Press Release with Social Media Chat promotion

Include a Social Media URL in the About Us section

Yes, this is a very minor change. But companies typically place their corporate website URL in the About Us section of their Press Release.

And while I’m certainly not discouraging people from doing this, there is nothing that says companies shouldn’t also try incorporating their Facebook Page URL as well.

Not only can this help to drive traffic, but it also can be a great way to change one’s perception of a traditional brand.

Bonus: Encourage Sharing!

This one is not guaranteed; it really depends on which websites your press release will run on.

But if you can include “social sharing” action buttons and/or links within your content, you’ll be making it that much easier for folks to spread your press release to their connections.

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