Have you ever wondered what you would do if your company was going to earn $4.27 billion in revenue this year?

Apparently, Facebook knows exactly what it feels like to be in that situation. And rather than sit back in let 750 million users get too comfortable with their application, they’ve been hard at work in releasing new features over the past few weeks.

Here is a brief rundown of some of the big enhancements that have caught our attention:

Lists

Screenshot of the Facebook Lists FeatureGoogle+ received a lot of positive press and feedback because of its Circles feature. Along with helping people balance their personal and professional lives on social networks, it also helps people easily view updates from specific groups (okay, Circles!).

Facebook has taken steps in the past couple of months to help their users in this regard.

The Lists feature specifically can help you to group together Facebook connections into how you might think of folks offline. For example, “friends”, “workmates”, and “neighbors”. Along with being able to manually create Lists, Facebook also creates “Smart Lists” for you. It will try to automatically create one that includes people that you work with, for example.

Once you’ve created a List, you can simply click on it to only view Status updates from the people that belong to it.

Ticker

Facebook Ticker ScreenshotTicker is a new feature that will most likely win this award: “The feature that garners the most amount of haters for 5 days but then everyone becomes used to it and content with it“.

Ticker shows up in the top-right part of the Facebook screen. It displays all of your friends’ activities in real-time. This may mean that you’ll see a lot of activities that you do not care about. However, because the Ticker updates itself, the activities displayed change frequently.

Users have the opportunity to hover over a status in the Ticker to see more information from it.

News Feed Changes

Users now only have to go to one place to see all of their news. If you check Facebook quite frequently, then you will see the most Recent Stories up top by default. However, if you do not check Facebook too frequently, you will see a section for Top Stories up top, and then the Recent Stories below that.

The items that appear in the Top Stories section are controlled by a Facebook algorithm. From what I’ve noticed so far, status updates that generate a lot of comments and/or Like’s appear to often be included in that section.

Subscribe

We wrote a bit about the Subscribe feature last week.

Basically, users can now choose to Subscribe to someone’s Public updates. This will allow them to see various items that you may share on your Facebook Profile even if you are not friends with them.

Bigger Photo Displays

Facebook PhotoAs more and more people become smartphone owners, the number of pictures shared on social networks will continue to rise.

Facebook has already taken steps to encourage and support this. Most recently, they’ve started providing a bigger and better photo display area for users that are browsing through photos.

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