So I’m sitting here on this rainy Monday morning in the office and I started thinking about ways that I can optimize my time while working at my computer. Some times I will go onto my iTunes and listen to a podcast that discusses social media and mobile marketing but this weather is just making me feel lazy and tired and the droning voices of my podcast’s are putting me to sleep. Then it dawned on me, why couldn’t I go on YouTube and watch videos that provide me with the same content quickly and with a much more appealing presentation. As I scan through the vast collection of videos and slide shows I thought it might be helpful to share with you my thoughts on helping yourself gain the most out of your YouTube channel.

Depending on the content I explore I like to share and collect content that I find interesting. I currently help promote a couple of different social media accounts and depending on where I feel necessary I share content that is relevant and interesting to that account. So if I stumble across a video that provides good content I will usually “like” the video from a related account and then work on connecting with not only my audience but the audience of that video. I will either comment directly on the video or I will leave a comment on my Facebook wall or the wall of a page that I find the content relevant to. For example, I help manage the social networking sites for the Charlton College of Business at UMass Dartmouth and if I came across a video that teaches me how to maximize my presence on LinkedIn and it is relevant to college graduates I will “like” it through the Charlton College of Business’ YouTube channel and then shorten the link and post it to my Facebook page and Twitter handle. I can follow how effective these videos are to my audience by tracking my links and posting links that are relevant and interesting. Most people don’t realize the effectiveness of using YouTube as a social network but it is personalized TV where you can gather a collection of videos that you want to view and share them with people you think will benefit from them. Here’s a video to get yourself started;

Now create a channel, produce content of your own and connect with other channels that are producing similar content to maximize your YouTube experience. There is so much you can learn on YouTube so start creating your collection of videos that are there to help you for completely free.

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Tags: b2b, Business, grow socially, Linkedin, Marketing, Mobile, mobile marketing, multi-channel marketing, Podcast, smm, Social Media, social media marketing, social networks, YouTube